News Topics
October 20, 2021
New Balance Establishes Athlete Advisory Board
New Balance announced the establishment of the New Balance Athlete Advisory Board, a specialized collective of professional athletes, company executives and brand associates “that will enable strategic decisions powered by shared values, culture and community.” The new structure reflects a shift in its athlete endorsement deals toward a partnership model...
October 20, 2021
Harvey Lewis Runs 354.2 Miles At Big Dog’s Backyard Ultra
After three and half days, Harvey Lewis was the last man standing. And if rules of Big Dog’s Backyard Ultra allowed him to continue, he might still be the last man running. The 45-year-old Cincinnati high school social studies teacher ran through the boundaries of human endurance this week, as...
October 19, 2021
Fleet Feet Adds Florida Locations With Acquisition Of FITniche
Fleet Feet announced that it has successfully acquired specialty running retailer FITniche and its three locations in the Tampa, FL area. Under company ownership, these locations will bring Fleet Feet’s count of Florida stores to ten as the brand launches its personalized services and community outreach programs to a new...
October 19, 2021
The Transformation of the Fitness Industry
While the pandemic drags on, club executives are trying to fully understand how fundamentally Covid-19 has transformed their industry, which generated $96.7 billion in global revenue in 2019. NYT
October 19, 2021
World’s longest race lasts two months on one city block
It is the world’s longest certified foot race: a 4,989km run that takes participants around the same New York block 5,649 times. Thousands of people have climbed Everest — but just 49 have completed the Sri Chinmoy Self-Transcendence 3,100 Mile Race, organizers say. Runners finish more than two marathons a day for...
October 19, 2021
Scott Morris responds to SafeSport suspension and USA CRITS departure
Former USA CRITS managing director says newspaper clipping from 15 years ago - 'something I was found not guilty of' - was the cause for his SafeSport suspension. VeloNews
October 18, 2021
Lululemon Awarded Patent for Branded Shoe Line
Lululemon is preparing to launch a sneaker line with help from talent associated with the biggest names in athletic apparel, after being awarded a patent on October 12 for its shoe brand, leaning on designers who previously worked for Nike, Under Armour, and Adidas. Front Office Sports
October 18, 2021
USA Crits teams and races withdraw after managing director dismissed over SafeSport ban
USA Crits teams L39ION and Aevolo Cycling have both announced that they won't compete anymore in the series, while partner races Boise Twilight Criterium and Tulsa Tough have both discontinued their association with the national series too, following the recent suspension regarding USA Crits' long-time managing director, Scott Morris over...
October 17, 2021
Google’s Fitbit Purchase Under Regulatory Scrutiny
Google's $2.1 billion purchase of wearable company Fitbit, finalized in January, is under regulatory scrutiny in the U.S. and Australia. The company is appealing an antitrust fine from the European Commission regarding privacy issues about the tech giant’s huge store of consumer data. Front Office Sports
October 17, 2021
Can eating hot peppers improve endurance performance?
A recent systematic review of research concluded that capsaicinoids, the compounds responsible for giving spicy foods their kick, improve performance during exercise, and may even may help you become a better runner. Canadian Running