April 20, 2022

Virtual Tour “Around The World with Giant & Liv”

April 20, 2022 /ENDURANCE SPORTSWIRE/ – Giant and Liv invite everyone together with ROUVY to jump on the bike with a smart trainer to visit the most beautiful routes from all around the world via ROUVY. Either to stay fit or to reach training goals and get ready for the outdoor...

April 20, 2022

Strength Running Celebrates 5 Million Podcast Downloads

DENVER, CO (April 19, 2022) /ENDURANCE SPORTSWIRE/ - Strength Running is excited to announce that it has achieved a key milestone: the Strength Running Podcast has been downloaded more than 5 million times. “The growth of the podcast is thanks to our listeners, who keep showing up every week for...

April 19, 2022

Speculation On Potential Athleta Spinoff Returns

Speculation that Gap, Inc. could explore a spinoff of its Athleta brand has returned. Speculation about the spinoff first arrived in July 2021 after the Wall Street Journal reported that Fabletics was looking to hire banks for an initial public offering that would value the Kate Hudson-founded Fabletics women’s activewear...

April 19, 2022

Have You Noticed the Changes in Cycling Clothing?

You and I are “experts” in cycling apparel in that we have invested Gladwell’s hours riding in shorts, bibs and jerseys, and it feels like we’ve spent Gladwell’s money buying it all. But... since money and user hours are my only investments my comments are as consumer/spectator of the cycling...

April 19, 2022

Who Wore What? These Were the Top Shoes at the 2022 Boston Marathon

In the context of super shoes, though, it may as well have been a head-to-head battle between Adidas and Nike–two Goliaths in the space. And though Nike had more racers finish in the top 15 wearing its shoes, the eventual 2022 Boston Marathon champion was wearing a pair of Adidas...

April 19, 2022

What Americans Keep Getting Wrong About Exercise

In 2009, New York Times writer Gretchen Reynolds discovered something big: Readers loved to click on stories about tiny increments of exercise. That June, Reynolds wrote her first story about single-digit high-intensity interval training, or HIIT. The piece, titled “Can You Get Fit in Six Minutes a Week?,” described a study...

April 19, 2022

ROKA and IRONMAN Extend Longstanding Relationship for Swimwear; Expands Relationship to also include Technical Eyewear and Performance Eyewear Category to Partnership

TAMPA, Fla. / AUSTIN, Texas (April 19, 2022)/ENDURANCE SPORTSWIRE/ – IRONMAN and ROKA, the Austin-based multisport performance brand, announced today, they have extended and expanded their global partnership of ROKA as the Official Swimwear Partner of Global IRONMAN® Triathlon series, and in addition, expanded the relationship to also include Official...

April 19, 2022

Pikes Peak APEX Announces Partnership with Aravaipa Running

Colorado Springs, CO, April 19, 2022/ENDURANCE SPORTSWIRE/ – Sports Strategies announces a partnership between Pikes Peak APEX and Aravaipa Running that will expand the 4-day event to include running in 2022. Aravaipa Running will join with The APEX to invite runners to choose from three distance options – all starting and...

April 19, 2022

Trifecta Named Official Meal Delivery Service of Spartan U.S.

BOSTON, MASS. (April 19, 2022) /ENDURANCE SPORTSWIRE/ – Spartan, the world's leading endurance sports and extreme wellness brand, today announced a three-year partnership with Trifecta to be the Official Meal Delivery Service of Spartan U.S. through the 2024 race season. To celebrate the newly minted partnership, Trifecta and Spartan are...

April 19, 2022

Team BikeExchange-Jayco, Trek-Segafredo and Human Powered Health Headline Initial Teams Slated for September’s Maryland Cycling Classic

BALTIMORE, Maryland /ENDURANCE SPORTSWIRE/ The Maryland Cycling Classic, supported by UnitedHealthcare, America’s top-ranked professional road cycling race and highest-ranked UCI event, announced the first nine teams to compete at the inaugural event, scheduled for September 4, 2022. WorldTour teams Trek-Segafredo and Australia’s Team BikeExchange-Jayco will be joined by America’s top...