News Topics
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August 10, 2023
What Extreme Heat Does to Your Body
While the human body is able to withstand high temperatures, unprecedented extreme heat driven by climate change is challenging our ability to adapt. As heat waves become more common, it’s important to know why heat can be so dangerous and who is most at risk for heat-related illnesses. Here’s what happens...
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August 10, 2023
Wolverine to Close Boston Campus, Consolidate US Offices to Michigan
Wolverine on Thursday announced the planned closure of its Boston headquarters by the end of the year and the consolidation of its offices across the U.S. to its Rockford, Mich., campus. The announcement came as Wolverine Worldwide announced sagging results for the second quarter, as well as the sudden exit of CEO Brendan Hoffman. The company named Christopher...
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August 10, 2023
Cycling travel expert Sportive Breaks announces North America launch
/ENDURANCE SPORTSWIRE/ – Sports travel expert Sportive Breaks offers customized premium travel packages for cyclists looking to take part in the world’s most prestigious grand tours, cycling classics and weekenders. They offer an expertly curated range of customized travel packages including cycling tours, training camps, hospitality and VIP experiences. Customers...
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August 10, 2023
REMINDER: Registration for 128th Boston Marathon presented by Bank of America Begins September 11
BOSTON /ENDURANCE SPORTSWIRE/ – With nearly one month to go until registration opens for the 128th Boston Marathon presented by Bank of America, the Boston Athletic Association reminds athletes of what to expect during registration week, September 11-15. The 128th Boston Marathon will feature a field size of 30,000 athletes and...
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August 10, 2023
BibRave and Brooks Running Host Speedrun LA – an Influencer Event Celebrating Competition, Content Creation, and Charity for 30,000 Twitch Viewers
Los Angeles, CA /ENDURANCE SPORTSWIRE/ – BibRave, the leading-edge endurance and fitness marketing agency, collaborated with Brooks Running, a global leader in running footwear and apparel, to host the first-ever Brooks Speedrun LA in Los Angeles on August 5, 2023. This electric and one-of-a-kind track event garnered over 30,000 viewers and...
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August 10, 2023
ROKA Renews Partnership with Olympic Gold Medalist Gwen Jorgensen
Austin, Texas (Aug. 10, 2023) /ENDURANCE SPORTSWIRE/ - ROKA, a leading performance design brand that creates and manufactures eyewear and technical apparel for lifestyle and competitive endurance athletes, announced today the re-signing of Olympic gold medalist and two-time World Champion, Gwen Jorgensen. Jorgensen returns to triathlon after taking several years...
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August 10, 2023
Ultra X Tanzania Race Documentary Released
/ENDURANCE SPORTSWIRE/ – Ultra X, the renowned global ultra-marathon events series, has unveiled the official race documentary capturing the inaugural Ultra X Tanzania, their first-ever race in Africa. This extraordinary 5-day, 250km race unfolded against the breathtaking backdrop of Mount Kilimanjaro. Key Highlights of Ultra X Tanzania: Multi-Stage Challenge: Ultra...
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August 10, 2023
Maryland Cycling Classic Presented by UnitedHealthcare Releases Full Schedule of Weekend Events
BALTIMORE, Md. – The Maryland Cycling Classic presented by UnitedHealthcare today announced its full schedule of events for Labor Day weekend beginning Thursday, August 31 and culminating with America’s top-ranked professional road cycling race on Sunday, September 3, 2023, in Baltimore, Md. Featuring a wide range of free activities for...
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August 10, 2023
Link My Ride teams up with The National Cycling League to provide community support in a multi-year partnership.
/ENDURANCE SPORTSWIRE/ – The National Cycling League (NCL) has announced an official multi-year partnership with Link My Ride. This partnership celebrates both companies’ shared commitment to supporting the cycling industry through community and innovation. The NCL launched last year, is reimagining the future of sports with the first women- and...
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August 10, 2023
Kerrville Tri and GU Energy Labs Join Forces to Power Athletes
Kerrville, Texas, August 10, 2023 /ENDURANCE SPORTSWIRE/ – Kerrville Triathlon Festival is excited to announce its continuing partnership with GU Energy Labs for the third year in a row. The company will be the official Energy Gel and Chews sponsor for the event, providing on-course nutrition for participants competing in the...
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August 10, 2023
One-of-a-Kind Broadcast of CLASH Endurance Miami Will Air on FS1/2 Via Primetime & Multiple Airings
Daytona, FL /ENDURANCE SPORTSWIRE/ – Earlier this year in March, dozens of global professional triathletes kicked off their season at CLASH Endurance Miami, taking place at the Homestead-Miami Speedway. Great Britain’s Lucy Byram and America’s Jason West claimed winning titles with times of 2:59:16 and 2:35:32 respectively. A schedule of multiple...
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August 9, 2023
Valente Successfully Defends Omnium World Title, Earns Second Rainbow Jersey of the Week
August 9, 2023, GLASGOW /ENDURANCE SPORTSWIRE/ - On the final night of track cycling at the 2023 UCI Cycling World Championships, Jennifer Valente (San Diego; TWENTY24 Pro Cycling) successfully defended her World Championship Title in the Women’s Omnium. “To back up last year is really special in a different kind of...
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August 9, 2023
Many Pro Runners are Becoming Coaches. What’s the Deal?
As the sport of running grows, so do many of its cottage industries. Coaching has quickly become an industry that many are tapping into as more people enter the sport, but experiences may vary. Trailrunner
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August 9, 2023
IRONMAN 70.3 Oregon Triathlon extended in Salem for an additional five years
SALEM, Ore. / TAMPA, Fla. (August 9, 2023)/ENDURANCE SPORTSWIRE/ – IRONMAN and Travel Salem have agreed to a five-year agreement to keep the IRONMAN® 70.3® Oregon triathlon in Salem, Oregon through 2028. The event, which has sold out every year since it was first announced in 2021, remains one of the...
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August 9, 2023
The Dangerous Promise of the Pro-Doping “Enhanced Games”
Why would we want something like the Enhanced Games? When I spoke with Brett Fraser, a former Olympic swimmer for the Cayman Islands who serves as the organization’s “Chief Athletes Officer,” he told me that the idea was to “create a better environment for athletes to perform in.” In practice,...
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August 9, 2023
PTO Signs Up Leading Beverage Brand POKKA For First PTO Asian Open
London, UK /ENDURANCE SPORTSWIRE/ – The Professional Triathletes Organisation (PTO) has signed leading Asian beverage brand POKKA as the Official Drinks Partner of the PTO Asian Open. The one-year partnership will start at this month’s inaugural PTO Asian Open in Singapore on 19-20 August and focus its activity around on-course product at...
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August 9, 2023
USA Triathlon Approves 80/20 Endurance Coaching Certification for 4 CEUs
Lehi, UTAH/ENDURANCE SPORTSWIRE/ - 80/20 Endurance, a trailblazing provider of online training resources for endurance athletes and coaches, is thrilled to announce a major achievement: our renowned 80/20 Endurance Coaching Certification Course has been officially endorsed by USA Triathlon, enabling participants to earn 4 Continuing Education Units (CEUs). "This milestone...
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August 9, 2023
Sprint finish at Inaugural GFNY Rockford-Illinois
New York City, August 9, 2023 /ENDURANCE SPORTSWIRE/ - Rockford hosted the inaugural edition of GFNY Rockford this past Sunday. The race course was 93.6 miles long with an elevation gain of 3583 feet. The race started off fast and already by mile 1.5, forty riders formed the lead group....
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August 9, 2023
TicketSocket teams up with The National Cycling League in a multi-year partnership to provide a white label ticketing and registration solution
/ENDURANCE SPORTSWIRE/ – This week, the National Cycling League (NCL), the first professional cycling league of its kind, announced an official ticketing partnership with TicketSocket. This is one of the many new partnerships that are being officially recognized leading up to the 2023 NCL Cup Series races in Denver on...
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August 9, 2023
Endurance Quest Espoo Returns to the Adventure Racing World Series
/ENDURANCE SPORTSWIRE/ – After a nine-year break, the legendary Endurance Quest Espoo (FINLAND) Adventure Race returns to the Adventure Racing World Series this coming weekend – and once again the race is sold out. Thirty-two teams, two more than planned, will start their 226-kilometer challenge on Saturday morning at 10am....
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August 8, 2023
Williams Takes Fourth in the Points Race on the Penultimate Day of Track World Championships
August 8, 2023, GLASGOW /ENDURANCE SPORTSWIRE/ - Day six of the 2023 UCI Cycling World Championships saw Lily Williams (Tallahassee, Fla.; Human Powered Health) battle for points, lap after lap, to earn fourth. Around the Glasgow City Circuit, the Americans competed in the Team Time Trial Mixed Relay. After a valiant...
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August 8, 2023
Brains of ultra marathon runners give insights into our evolution, according to a new study
Have you ever wondered what was going on in the brains of ultra marathon runners? Well, according to a new study published in the American Journal of Biological Anthropology, there could be clues in there towards our evolutionary past. Researchers from Loughborough University studied the brains of ultra endurance athletes...
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August 8, 2023
Under Armour Limits Fiscal Q1 Downside with Strong International Growth
Under Armour, Inc.’s total net revenue was down 2.4 percent (-1.3 percent currency-neutral) year-over-year to $1.32 billion in the fiscal first quarter ended June 30. Wholesale revenues declined 6.3 percent to $742.0 million in the quarter, while direct-to-consumer sales increased 4.5 percent to $544.2 million in the period. SGB Media
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August 8, 2023
Asics Posts Another Record Quarter Thanks to Global Return of In-Person Sporting Events
Asics hit another milestone in the second quarter of 2023, reporting its highest-ever quarterly sales as business increased year-on-year in all regions and categories in the period. According to the Japan-based athletic brand, net sales in the second quarter increased 28.9 percent to 290 billion yen ($2.03 billion based on...
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August 8, 2023
Advances in Endurance Sports Medicine on Display at Cape Elizabeth Marathon
Plymouth, MA/ENDURANCE SPORTSWIRE/ – Sports Medicine Consultants, LLS an industry leader of medical coverage services for large athletic events, unveiled their latest device to move injured participants more effectively. Called the REX Rapid Extraction Mobile Stretcher, it is redefining the industry by allowing a single person to effortlessly move any patient...