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August 11, 2020
Girls Running Is a Guide to a Healthy, Lifelong Running Experience
Boulder, CO, USA — August 11, 2020 — Girls Running: All You Need to Strive, Thrive, and Run Your Best is a toolkit that empowers girls to have a healthy, successful, and informed running experience. Inspired by former high–school phenom Melody Fairchild’s running journey, and with coaching insight from Fairchild...
August 10, 2020
Jackie Tyson joins Cyclingnews
Cyclingnews announced today that Jackie Tyson has joined the editorial team as online production editor for North America. Tyson founded the sports marketing and public relations firm Peloton Sports in 1998, managing projects for elite and professional cycling clients, including Tour de Georgia, USA Cycling Inc. and Larry H. Miller...
August 10, 2020
Giant Race Series announces Virtual San Francisco Event – News Release
(San Francisco, Calif): For the first time in its 11-year history, the San Francisco Giant Race presented by Alaska Airlines is going Virtual. Previously scheduled for the Labor Day Holiday Weekend (Sept. 4-6) at Oracle Park in San Francisco, the Giant Race Series’ flagship event will now be held virtually...
August 10, 2020
Protekt Products Partners with PEAR Sports to Develop Health and Wellness App
SAN DIEGO, Calif. (August 10, 2020) – Protekt Products, the new natural wellness brand, is pleased to announce the launch of the Protekt App, powered by PEAR. PEAR Sports is a health and fitness software platform that delivers targeted smart coaching technology for dozens of leading brands. The new Protekt...
August 10, 2020
CAKE and Tom Dixon Announce Partnership to Get London Moving Again
(Stockholm, Sweden – August 10, 2020) – CAKE, the Swedish manufacturer of lightweight electric motorcycles, and Tom Dixon, the global lighting, furniture, and home accessories brand, today announced an expanded brand partnership with The Coal Office, Tom Dixon’s headquarters for experiments, innovation, and collaborations in London. As the first step...
August 10, 2020
iFit-Powered NordicTrack Rower Awarded PCMag’s Editors’ Choice
(LOGAN, Utah) — iFit, the interactive, connected fitness technology, is the key feature that led PCMag to award its coveted Editors’ Choice designation of Editors’ Choice to the NordicTrack RW900 Rower. “NordicTrack's connected machines stand out from the pack thanks to the company's excellent iFit software, which offers a deeper...
August 10, 2020
Swiss Sportswear Brand ‘On’ Announces First Professional Run Club
Zurich, Switzerland – Monday, August 10th: On, the fastest growing running brand in the U.S., has announced the debut of its first professional run crew, the On Athletics Club (OAC). Coached by Dathan Ritzenhein, the inaugural roster includes Joe Klecker, Alicia Monson, Leah Falland (O’Connor), Emily Oren, Alicja Konieczek, Carlos Villarreal,...
August 9, 2020
If You’re Diagnosed with Cancer, Don’t Quit Exercising
The American College of Sports Medicine (ASCM), the American Cancer Society, and 15 other international organizations published new exercise guidelines for people with cancer. Researchers cited the fact that exercise not only bolsters physical and mental health, but that scads of new data proved the value of physical activity in...
August 8, 2020
Flame Bearers Highlights Stories of Female Olympians and Paralympians
BOSTON, MA - August 8, 2020 - Flame Bearers, a podcast profiling female Olympic and Paralympic athletes from around the world, is now available for download. The launch occurs on what would have been the final day of competition for the 2020 Tokyo Games, the first Olympic Games to be...
August 8, 2020
Katrina Matthews (GBR) and Denis Chevrot (FRA) Take Titles in The HOKA ONE ONE IRONMAN VR18 Pro Challenge
TAMPA, Fla. (Aug. 8, 2020) – Katrina Matthews of Great Britain and Denis Chevrot of France took titles in the professional women’s and men’s races, respectively during the 18th edition of the HOKA ONE ONE IRONMAN® VR™ Pro Challenge. This weekend’s race positioned eight professional athletes from around the world...
August 7, 2020
Female Cycling Incentive
August 7h, 2020 Natchez –Tour organizers at Rockstar All Access announced today they will offer a $1,200 incentive payout to the overall fastest female. The Mississippi held company is organizing a “Tour the Trace” event to be held in Late November. Participants will endure a 444-mile tour through 3 states...
August 7, 2020
Water bottle branding perpetuates eating disorder culture in endurance sport
Cycling company Rapha, a premier brand in the sport known for cool and minimalist gear, has athletes abuzz when a water bottle of theirs with a worrisome message has been circulating Twitter over the past week. Runners aren't happy with the message, which encourages fueling exercise with water and a...
August 7, 2020
100%® and BORA – hansgrohe debut new S3 style
SAN DIEGO, Calif. – August 7, 2020– 100% and the BORA – hansgrohe Professional Cycling Team have joined forces once again to create a special edition of the popular S3®style. Featuring BORA – hansgrohe’s signature green and white color scheme, 100%’s most popular style is now available with a fresh...
August 7, 2020
Human Potential Running Series Returns to In-Person Running Events with Huge Success. Eyes Full Schedule of Events
Arvada, CO – August 6, 2020 - The Human Potential Running Series (HPRS), Colorado’s largest series of ultramarathons and the 4th largest ultra-series in North America, successfully returned to in person racing on July 11, 2020, becoming the first trail and ultra races in Colorado to return since the Covid-19 Pandemic began. The series...
August 7, 2020
Council for Responsible Sport now developing Responsible Sport Standard for Organizations
PORTLAND, OR August 7, 2020—Since 2007, the Council for Responsible Sport (Council) has offered a framework by which standalone sporting events can assess and certify their social and environmental impacts. The Council is now facilitating the development of criteria for organizations that produce and/or host multiple events, and it seeks...
August 7, 2020
Elite Partners with Zwift to Launch the Sterzo Smart
FONTANIVA, ITALY — In partnership with Zwift, Elite is proud to release the STERZO SMART. The STERZO SMART is Elite’s revolutionary electronic steering plate to be used with indoor bike trainers. This innovative accessory measures the rotation angle of a rider’s handlebars as they move left and right. This allows...
August 7, 2020
Houston Marathon Uses haku’s Virtual Suite of Products to Host a Novel Virtual Event
When the COVID-19 crisis struck, the Houston Marathon Committee decided that they wanted to create a virtual experience to bring their community together in a unique way and turned to haku’s robust platform of virtual products to help. With virtual event popularity rising as social distancing measures continued to be...
August 6, 2020
Adidas Posts $360 Million Loss But Sees ‘Light at the End of the Tunnel’
For the three months ended June 30, the sportswear giant incurred a net loss of 306 million euros, or $362 million at current exchange, compared with the prior year’s income of 462 million euros. Revenues dropped 35% to 3.58 billion euros, or $4.24 billion. During the quarter, sales through the company’s own...
August 6, 2020
London Marathon becomes elite-only race running laps in St James’s Park.
This year’s London Marathon, which had been pushed back from April to October, will no longer be a mass-participation event. An elite-only, crowd-free race will be staged instead, with athletes running 19.8 laps of a looped course in St James’s Park on October 4. Read more on The Guardian.
August 6, 2020
Mellow Johnny’s ends sales of police bikes
Mellow Johnny’s Bike Shop Austin will no longer will sell bicycles to the Austin Police Department because of concerns over officers using them to control Black Lives Matter protesters. The department purchased between 50 and 100 bikes per year. Read more on Bicycle Retailer & Industry News.
August 6, 2020
CamelBak® Introduces 50% Recycled Material into Spring 2021 Product Line
PETALUMA, Calif. (August 6, 2020)– CamelBak®, the global leader in award-winning personal hydration products, announces the introduction of Tritan Renew, a 50% recycled material, into the brand’s everyday bottle collection for the first time in spring 2021. The collections made with Tritan Renew include Eddy® +, Chute® Mag, Chute® Mag...
August 6, 2020
Onewheel World Championship Race Promises to be a Must See Event
(Utah Mountains – August 6, 2020) Future Motion, maker of the popular Onewheel electric boards, today announced the details of its 2020 edition of Race for the Rail—an off-road Onewheel race that will take place at an undisclosed ski resort in the mountains of Utah. The finals will be broadcasted...
August 6, 2020
Col de la Croix-de-Coeur Virtual Race by Tour de Stations – Experience The Climbs of Swiss Marmotte Series from Home
The toughest one-day cycling race in the world takes place In the heart of the Valais Alps. The Tour des Stations traverses the enchanting landscapes of Valais, from the vineyards to the high mountains, crossing natural pastures, small authentic villages, and internationally recognized resorts. The outdoor event was just sold...
August 6, 2020
Super League Triathlon signs broadcaster deals in 135 territories for its hybrid SLT Arena Games format
The debut event of Super League Triathlon’s SLT Arena Games has secured significant global broadcast contracts. The year’s first major professional triathlon race is a groundbreaking mix of in real life and virtual racing with the sport’s biggest stars taking part in Rotterdam on August 23. The interest from broadcasters...
August 6, 2020
Dhani Jones Joins Pocket Outdoor Media Board of Directors
Boulder, Colorado, USA — August 6, 2020 — Pocket Outdoor Media, the leading endurance sports media platform, today announced that Dhani Jones, founder of BowTie Cause and Chairman of Qey Capital, has been elected to its board of directors. In this role Jones will offer strategic guidance and advise the...
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