News Topics
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April 14, 2026
Altra and PLEASURES Unveil Limited-Edition “Satellite” Running Shoe, Merging Technical Innovation and Underground Culture
/ENDURANCE SPORTSWIRE/ - Altra has teamed up with Los Angeles label PLEASURES on a limited-edition collaboration that merges technical running design with underground culture, and a shared instinct to question the status quo. Long considered an outlier in the running world, Altra built its reputation by challenging conventional footwear design....
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April 14, 2026
ROKA Multisport Announces 2026 Pro Team Powered By 41 of the World’s Top Triathletes
ROKA Multisport Announces 2026 Pro Team Powered By 41 of the World’s Top Triathletes Park City, UT (April 14, 2026) /ENDURANCE SPORTSWIRE/ - ROKA Multisport, announces game-changing partnerships with 41 of the world’s top triathletes and legends. The team spans elite competitive racing — from World Triathlon and Olympic distance racing...
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April 14, 2026
Allyson J. Davis and Melissa Forman Launch Allez! Sports to Build the Future of Women’s Sports Media
(April 14, 2026, Los Angeles, CA) /ENDURANCE SPORTSWIRE/ - Veteran sports media executives Allyson J. Davis and Melissa Forman are filling the massive void in the women’s sports media ecosystem by launching Allez! Sports, a global multi-format, multi-distribution premium content and integrated marketing media company. Two months in, the company’s...
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April 14, 2026
Smartwool Announces Sponsorship Agreement with Life Time
DENVER, Colorado (April 14, 2026) /ENDURANCE SPORTSWIRE/ - Smartwool today announced an agreement with Life Time (NYSE: LTH) that will bring high-performance Merino wool socks and performance apparel, as well as immersive brand experiences to Life Time’s unparalleled athletic country clubs and world-renowned athletic events. The arrangement includes in-club media...
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April 14, 2026
CEO of Next League Releases New Book on Smarter Technology Investment in the AI Era
/ENDURANCE SPORTSWIRE/ - As artificial intelligence and emerging technologies rapidly reshape the sports industry, David Nugent, cofounder and CEO of Next League, today released his latest book aimed at helping sports executives make smarter, more strategic technology decisions. In The Business of Sports Technology: How to Make Smart Decisions That...
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April 14, 2026
Electrolit® Expands Festival Wellness Programming with Stagecoach x Electrolit Resort 5K at Stagecoach 2026
Houston, TX (April 14, 2026) /ENDURANCE SPORTSWIRE/ - Electrolit®, the premium hydration brand, returns to the Stagecoach Country Music Festival as the official hydration partner in 2026 and introduces the Stagecoach x Electrolit Resort 5K, debuting its signature festival wellness experience at country music’s iconic festival. Building on the success...
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April 13, 2026
Blind runner navigates Brighton Marathon using only smart glasses
At Sunday’s Brighton Marathon, the U.K.’s Clarke Reynolds, a blind runner with just five per cent vision, took on the 42.2K without using a physical guide. Instead, the 45-year-old relied on Ray-Ban Meta smart glasses, which have built-in speakers and a camera, and the Be My Eyes app, allowing remote volunteers...
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April 13, 2026
Outdoor Alliance, outdoor recreation community advocate for adequate public lands funding
Washington, D.C. (April 13, 2026) /ENDURANCE SPORTSWIRE/ - Outdoor recreation is growing rapidly on U.S. public lands, and in order to maintain the benefits for local economies, adequate funding from the U.S. Congress is needed. A letter, sent to Congress last week by Outdoor Alliance and more than 70 organizations...
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April 13, 2026
NYSC Adds AI Coaching in Retention Play
New York Sports Club has a new personal trainer who doesn’t take days off and can work with every member in the gym at once. The fitness operator has tapped Palta-backed Zing Coach, which raised $10 million in a Series A round in 2024, to launch MYCO, its new AI-powered coaching...
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April 13, 2026
Carlsbad 5000 Celebrates 40 Years of Fast
CARLSBAD, CA (April 13, 2026) /ENDURANCE SPORTSWIRE/ - The 40th Carlsbad 5000 offered a little bit of everything on Sunday. Over 8,000 runners made their way down and back along Carlsbad Boulevard. The race is known as the “World’s Fastest 5K” because 16 world records and eight American records have been...
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