News Topics
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January 26, 2024
Life Time releases Season 2 of “Call of a Life Time” Docuseries
Boulder, Colo., (Jan. 26, 2024) /ENDURANCE SPORTSWIRE/ - Today, Life Time (NYSE: LTH), the nation’s premier healthy lifestyle brand, releases “Call of a Life Time” Season 2. The docuseries is made up of six binge-worthy episodes following the elite women and men of the 2023 Life Time Grand Prix presented...
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January 26, 2024
The Davis Phinney Foundation Partners with Wahoo Fitness on The Wahooligan Tour
LOUISVILLE, COLORADO:/ENDURANCE SPORTSWIRE/ – The Davis Phinney Foundation and Wahoo Fitness are partnering for the legendary annual indoor cycling event, The Wahooligan Tour. Registration is open and the event will take place from Sunday, February 25 through Saturday, March 2, 2024. The Wahooligan Tour is a seven-day virtual cycling challenge...
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January 26, 2024
USA Triathlon Foundation Announces 7 New Board Trustees for 2024
COLORADO SPRINGS, Colo./ENDURANCE SPORTSWIRE/ – The USA Triathlon Foundation today announced the addition of seven new Board Trustees: Justin Model, Marci Jenkins, Mike Wien, Rick Hrabchak, Rosalind Jarrett-Sepulveda, Nathan Stuhlmacher and Cameron Hamilton. Represented by a strong group of business and non-profit professionals and age group athletes, the USA Triathlon Foundation Board of...
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January 26, 2024
RunSignup Race Website V2 Beta to Release in February
Moorestown, NJ - January 25, 2024 /ENDURANCE SPORTSWIRE/ - RunSignup, the leading registration and technology provider for races in the U.S, is releasing a beta of Race Websites V2 to all customers in late February. Any RunSignup customer will be able to test the next generation website builder and switch...
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January 26, 2024
Canyon Coureur Cycling Announces San Diego Based Scalar Wheels as Premier Wheel Partner For 2024
San Diego, CA - January 26, 2024 /ENDURANCE SPORTSWIRE/ - Canyon Coureur Cycling presented by The Feed, San Diego's premier cycling team with over 300 members is proud to announce Scalar Wheels as its premier wheel partner in 2024. Scalar Wheels, also based in San Diego, launched in early 2023...
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January 26, 2024
Electrolit Scores Partnership with National Team Soccer Player Michelle Alozie
Houston, TX. /ENDURANCE SPORTSWIRE/ - Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – signs professional soccer player, Michelle Alozie as an official hydration ambassador. As a forward for Houston Dash, a National Women’s Soccer League (NWSL) team, and Nigeria women’s national team, the Yale...
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January 26, 2024
Quintana Roo debuts V-PRi Flagship Triathlon Bike
Chattanooga, TN /ENDURANCE SPORTSWIRE/ - The pursuit of perfection doesn’t stop for any triathlete — against the clock, against competition, toward personal glory. At Quintana Roo, this pursuit has been a constant for decades. We design, develop and bring to market bikes that represent the best in aerodynamic efficiency, weight...
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January 26, 2024
RunSignup Image Gallery to Release in February with Race Websites V2
Moorestown, NJ /ENDURANCE SPORTSWIRE/ - RunSignup, the leading registration and technology provider for races in the U.S, announces the release of Image Gallery with the beta release of Race Websites V2 in February. Image Gallery, already a part of RunSignup’s Email V2, is a powerful way to use, manage, and...
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January 26, 2024
Challenged Athletes Foundation Rolls Out Five Top-Notch Cycling Experiences in 2024 to Raise Crucial Funds for Athletes with Physical Disabilities
SAN DIEGO, CA. /ENDURANCE SPORTSWIRE/ - Celebrating its 30th anniversary of empowering individuals through sports, the Challenged Athletes Foundation (CAF) proudly announces the launch of the 2024 CAF Cycling Challenge, a series of first-class riding experiences that embody inclusivity, celebrate community, and provide hope and inspiration for athletes with physical...
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January 26, 2024
Track Shack Partners With Brooks to Host Group Run Ahead of Trials Weekend
ORLANDO, Fla. /ENDURANCE SPORTSWIRE/ - Track Shack, an Orlando-based specialty running retail store and producer of notable running events, is hosting a group run in partnership with Brooks and Ivanhoe Park Brewing Company ahead of the Marathon Trials and the Orlando Magic 5K, 1 Mile & Kids’ Run. The run...
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January 26, 2024
US Trail Running Conference Announces Enhanced Free Webinar Series
/ENDURANCE SPORTSWIRE/ - US Trail Running Conference organizers announce that the popular webinar series for race directors and event organizers returns in 2024 with a new name. The series will now be known as the RD Master Class Series, and will start in February and run through September with 9...
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January 26, 2024
Inspired by Elite Road Runners, HydraPak Launches Tempo Squeeze Bottle to Support Hydration Strategies
OAKLAND, Calif. (Jan. 26 , 2024) /ENDURANCE SPORTSWIRE/ - HydraPak®, global leader of high-performance hydration solutions, today launched its Tempo squeeze bottles, a durable, ergonomic product collection designed to help runners build effective hydration strategies. Influenced by the fueling habits and product preferences of top marathoners, HydraPak created the Tempo...
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January 25, 2024
RaceTimes Magazine launches RaceTimes Dash Email Column
St. Louis MO/ ENDURANCE SPORTSWIRE/ - RaceTimes Magazine proudly announces that Hilary JM Topper joined us as a columnist for our new email column, RaceTimes Dash. This new column will launch the first week of February 2024 and be emailed to more than 760,000 subscribers: endurance sport enthusiasts, runners, cyclists,...
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January 25, 2024
Life Time and HOKA Kick Off Extended Multi-Year Partnership During Miami Marathon Weekend Jan. 26-28 and Inside Athletic Country Clubs
CHANHASSEN, Minn., Jan. 25, 2024 -- Building on the successful partnership that launched in 2018, Life Time (NYSE: LTH) and HOKA, a division of Deckers Brands (NYSE: DECK), announced plans for an extended and expanded multi-year relationship that will continue to inspire people of all ages to find joy in movement wherever they choose...
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January 25, 2024
David Lappartient hints that AI could combat mechanical doping in pro cycling
UCI president David Lappartient travelled to Abu Dhabi to attend the MyWhoosh presentation, grateful the indoor cycling app is to become a sponsor of the outdoor road World Championships and curious about a future role MyWhoosh’s data could play in the fight against mechanical doping. MyWhoosh has replaced Zwift as...
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January 25, 2024
Can Arnold Schwarzenegger Build the Ultimate Fitness App?
Arnold Schwarzenegger has done it all: former professional bodybuilder, actor, businessman, politician. Now 76, The Terminator is focused on his wellness media company, Arnold’s Pump Club, and a new fitness app. Dubbed “The Pump,” the app opened as a soft launch to its 5,000 founding members last April, quickly amassing...
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January 25, 2024
Explore Orange County While Pedaling For a Cause at Tour de Saddleback
IRVINE, Calif. /ENDURANCE SPORTSWIRE/ – The Tour de Saddleback returns for its annual event and will be offering 50, 35 and 15-mile ride options through scenic parts of Orange County. Participants have the opportunity to ride through seven different communities and cities, including Laguna Hills, Santiago Canyon, Rancho Santa Margarita and...
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January 25, 2024
Zoot Sports Signs World Champion Triathlete, Holly Lawrence
Carlsbad, California /ENDURANCE SPORTSWIRE/ – Zoot Sports, the global leader in triathlon apparel, is thrilled to announce the signing of elite professional triathlete Holly Lawrence in a multi-year sponsorship. Lawrence is a World Champion long-course triathlete, with a major victory at the IRONMAN 70.3 World Championships in 2016. As part of...
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January 25, 2024
RunSignup Releases Beta of Next Gen Membership Product
Moorestown, NJ - January 25, 2024 /ENDURANCE SPORTSWIRE/ – RunSignup, the leading registration and technology provider for races in the U.S, has released the beta version of their next generation Membership system to select customers. Memberships builds on the popular Clubs offering used by hundreds of running, cycling and triathlon clubs...
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January 25, 2024
The GFNY 2024 race calendar comes with a world premiere
NEW YORK CITY, January 25, 2024 /ENDURANCE SPORTSWIRE/ - GFNY, the Global Endurance Sports Series, announces its 2024 calendar which includes the inaugural Gran Premio New York City UCI pro race on May 19, the 12th annual edition of the Michelob ULTRA GFNY World Championship NYC on the same day...
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January 25, 2024
Almost Heaven Adventure Race Unveils Transition from Adventure Enablers to Adventure Source
Davis, West Virginia /ENDURANCE SPORTSWIRE/ – Almost Heaven Adventure Race is thrilled to announce its transition to a new management company – moving from Adventure Enablers to Adventure Source Racing. This strategic change represents an exciting new chapter in the history of the race, promising a future filled with innovation, excitement,...
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January 25, 2024
Team Visma | Lease a Bike chooses Giro Sport Design as official helmet sponsor for 2024
(25 January 2024 – Irvine, CA) /ENDURANCE SPORTSWIRE/ - On January 1, 2024, Team Visma | Lease a Bike announced a three-year partnership with Giro Sport Design as the official helmet sponsor. Giro will support and provide all helmets for Visma | Lease a Bike riders through 2026. Giro will...
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January 24, 2024
Target Goes All-In on Wellness
Target is leveling up its product offerings, making wellness its bullseye in 2024. The Minneapolis-based retailer is introducing over 1,000 new budget-friendly wellness products across apparel, accessories, skincare, supplements, functional beverages, vitamins and tech categories. Athletech News
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January 24, 2024
Virtual & Online Fitness Market To Top $250B as Demand Rises
The burgeoning global virtual and online fitness market is anticipated to reach a staggering $256.97 billion by 2032, a substantial increase from its 2022 valuation of $15.82 billion, according to recent findings by The Brainy Insights, a market research firm. Even better — the market is fertile ground for fitness...
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January 24, 2024
Smith eyes new partnership with Human Powered Health Cycling
Smith has confirmed its partnership with Human Powered Health (HPH) Cycling – a UCI Women’s World Tour team – becoming the official performance eyewear and helmet provider for the 2024-25 seasons. For use in training and competition, Smith has outfitted the team with its best-selling road helmet, the Trace, the aerodynamic Ignite helmet,...