News Topics
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August 6, 2021
USA Cycling Names 2021 UCI Mountain Bike World Championships Teams
COLORADO SPRINGS, Colo. – USA Cycling announced today the final roster of athletes representing the United States in both cross country and downhill at the 2021 UCI Mountain Bike World Championships taking place August 25 - 29, 2021 in Val di Sole, Italy. An all-star squad for the cross-country event...
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August 6, 2021
The Swedish fjörds are ready to host the fifth stop of the Spartan Trail World Championship in Fjällmaraton.
ÅRE, SWEDEN – One of the only big trail events celebrated in 2020, Fjällmaraton, is back as the fifth stop of the inaugural season of the Spartan Trail World Championship. The heart of the fjörds in Sweden will be the perfect scenario to continue the battle for the final leaderboard,...
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August 6, 2021
Bionic Gloves named Official Cycling Glove of Team Magic Multisports
Nashville, TN (August 5, 2021) – Team Magic Inc., one of the nation’s largest full-service race production companies, announced a new strategic partnership with Bionic Gloves, makers of sport performance gloves including their new cycling glove, and naming them the Official Cycling Glove of Team Magic Multisports. As part of...
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August 6, 2021
Iconic La Ruta Mountain Bike Race Expands Beyond Costa Rica to Europe
TENERIFE, SPAIN (August 6, 2021) – Heading into its 28th season, organizers of the historic La Ruta® mountain bike stage race have announced the event’s expansion into Europe, marking the first new region in its targeted global growth. La Ruta is the first known multi-day mountain bike adventure race, which...
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August 5, 2021
Levi Strauss & Co. to Acquire Activewear Brand Beyond Yoga
The acquisition will bring the athletic and lifestyle apparel brand Beyond Yoga brand to more consumers through direct-to-consumer expansion, including brick-and-mortar retail, gender and category growth, and further develop its wholesale footprint with premium partners. With this transaction, LS&Co. enters the activewear category. Businesswire
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August 5, 2021
Adidas Revenue Up 51% in Q2
Adidas released second-quarter earnings Thursday, and sales are strong everywhere except China. Quarterly revenue was up 51% year-over-year to $6 billion. Net income hit $470 million, a sharp pivot from the net loss of $349 million during the same quarter last year. It expects sales to increase by up to...
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August 5, 2021
USA Cycling Seeing Unprecedented Numbers in Participation and Support from Pro and Amateur Cyclists and Partner Brands
Aug 5, 2021 (COLORADO SPRINGS, CO) - Growth in the cycling industry is evident far and wide and USA Cycling is seeing those same unprecedented numbers in interest and participation. As the national governing body of cycling, the organization is pleased to report record participation in many National Championships events,...
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August 5, 2021
The 31st Annual YMCA Turkey Trot Presented by UPMC Health Plan Opens Registration for its Return to a Live Start Line in 2021
PITTSBURGH (August 5, 2021) – Registration is open for the 31st Annual YMCA Turkey Trot presented by UPMC Health Plan, set for Thursday, November 25. This year’s event offers 5-mile, 5K, and 1-mile fun run distances that bring families back to a live start line on Thanksgiving Day. A virtual...
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August 5, 2021
ROLL Recovery Introduces New R8 Plus Massage Tool
BOULDER, Colo. (August 5, 2021) — ROLL Recovery, a leader in the recovery and athletic performance space and innovators of deep tissue massage therapy, announces the launch of the new R8 Plus massage tool, the latest addition to the R8 and R8 Custom lineup. Available now, the new specialty recovery...
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August 5, 2021
Connor Fields To Be Released From Hospital on Thursday
TOKYO – Dr. Jonathan Finnoff, Chief Medical Officer for the United States Olympic & Paralympic Committee today shared news that Team USA athlete Connor Fields will be released from St. Luke’s International Hospital in Tokyo on Thursday, August 5th. Fields sustained a head injury during the semifinals of the BMX...
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August 5, 2021
Gavin Hoover Rides to Best American Olympic Omnium Finish in Eighth Place
TOKYO – Day four of the Olympic Track Cycling started with the men’s omnium. Riders raced four races throughout the event; the Scratch, Tempo, Elimination, and Points. The best overall rider is taken from all the events to crown an Olympic Champion at the end of the day. Gavin Hoover...
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August 5, 2021
Human Potential Running Series Becomes First Major Race Series To Fully Accommodate Inclusivity Of All Genders
Arvada, CO – In 2017 The Human Potential Running Series became the first major running series in the world with a black and white policy that spoke directly to transgender athletes. Their policy stated that “Transgender athletes will be listed as the gender they registered for the race, which is...
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August 5, 2021
ROAD iD and 2021 Badwater Ultramarathon 135 Winner, Harvey Lewis Team Up to Save Lives, Empower Students and Fuel Dreams
ROAD iD, the premiere line of wearable identification products for runners and Harvey Lewis, High School Teacher / Ultrarunner and two-time winner (2014 & 2021) and ten-time finisher of the legendary BADWATER® 135 Ultramarathon announce the launch of the 2021 Limited Edition Pin-Tuck Dream Big Wrist ID. And to help...
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August 5, 2021
Happy Hippie Harvest Run Seeks Groovy Runners
LAS VEGAS, NEVADA – August 5, 2021 – Beyond Limits Running is pleased to announce the 3rd Annual Happy Hippie Harvest Run will take place November 6, 2021 at the non-profit Gilcrease Orchard in Las Vegas, Nevada. Not only will happy hippie runners have an opportunity to run a 5K,...
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August 5, 2021
TriBike Transport Announces Partnership With TOUGHMAN Triathlon
Asheville, North Carolina (August 5th, 2021) - TriBike Transport of Asheville, NC, the trusted, experienced, and service-driven bike transport company, is partnering with TOUGHMAN Triathlon for the USAT Long Course Championship September 25 - 26, 2021. TBT is committed to safe, efficient, and hassle-free transportation and logistics. They will be...
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August 4, 2021
Peloton is updating its treadmills to again be useful without a subscription
Peloton is updating its treadmills to again be useful without a subscription to the Peloton All-Access Membership, but the software update in June made a $40-a-month subscription mandatory. The Verge
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August 4, 2021
Concerns over pollution and hot weather add another challenge to marathon swimming
The Tokyo Olympics’ open-water competition and swimming portion of the triathlon at the Odaiba Marine Park comes after persistent controversy over high water temperatures and pollution raised safety concerns among some athletes and coaches. Los Angeles Times
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August 4, 2021
The Making of an Olympian
A new study of the athletic backgrounds of thousands of successful athletes finds that most world champions sample one sport after another as children and gain mastery in their chosen activities considerably later than other, more focused young athletes whom they eventually go on to defeat. NY Times
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August 4, 2021
Why The Rocky Mountain Slam Is The Toughest Race Series In Ultrarunning
To complete the Rocky Mountain Slam, men and women have to finish four out of five annual races in the Rockies: the Bighorn 100 in Montana in June, the Hardrock 100 in Colorado in July, the Leadville Trail 100 in Colorado in August, the Wasatch Front 100 in Utah in...
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August 4, 2021
Former Nike Manager Sentenced to 31 Months in Prison on Embezzlement Charges
A federal judge on Tuesday sentenced a former Nike Inc. marketing manager to 31 months in prison and three years of supervised release on charges related to embezzlement. Errol Andam, who worked at Nike between 2001 and 2018, was also ordered to pay more than $1.6 million in restitution. FN
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August 4, 2021
Hydrow In Talks to Go Public at $1 Billion Valuation
Hydrow, seller of connected fitness rowing machines, is in talks with Sandbridge X2 Corp. to go public via SPAC, which would reportedly value the company at more than $1 billion. Front office Sports
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August 4, 2021
Visionary Sponsorship: Hyperice Partners with Blind Athletes
Colorado Springs, Colo. (August 4, 2021) The United States Association of Blind Athletes (USABA) announced today that Hyperice, the industry leader in recovery technology and pioneer of percussion, vibration, dynamic air compression and thermal technology, has officially signed a two-year sponsorship deal as the Official Recovery Technology Partner of USA...
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August 4, 2021
New Funding Enables Kitzuma Cycling Logistics to Continue Rapid Growth
Asheville, North Carolina (August 4, 2021) — Less than a year ago Kitzuma Cycling Logistics disrupted the bike industry with their ready-to-ride, door-to-door, bike-shipping service; now eight months in, with 15 major bike brands as clients, they’ve just successfully closed their first round of funding. They’ll use this fresh influx...
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August 4, 2021
USA Triathlon Announces Partnership with BOA Nutrition, Inc.
(CHARLOTTE, NC) August 2021: USA Triathlon is introducing a new innovation to its athletes, partnering with BOA Nutrition, Inc. to make its first product, Endure, the Exclusive Performance Salt Blast of USA Triathlon. BOA (which stands for a Blast of Optimized Actives) is launching Endure, which is designed to help...
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August 4, 2021
Maddie Godby Advances to Quarterfinals in Olympic Keirin
TOKYO – Maddie Godby (Louisville, Colo.) hit the boards for the Women’s Keirin First Round. Godby raced in the last heat of the round against five other riders. The top two riders from each heat would move on to the quarterfinals tomorrow. Those who did not finish in the top...