News Topics
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September 29, 2021
Vessel Athletics Launches Resource to Simplify and Drive Healthy Hydration for Runners
SAN JOSE, Cali. (September 29, 2021)— Vessel Athletics, a functional running apparel brand set to debut in 2022, today announced its launch of a free hydration resource and Ebook titled ‘Why Creating a Custom Hydration Plan Will Improve Your Running’. This Ebook is the first of many resources to come,...
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September 29, 2021
Great registration kickoff for Inaugural War Eagle Run Fest
Auburn, AL.- Auburn fans and runners from across the country jumped on board during the opening of registration for the War Eagle Run Fest. During the first week open, the race saw registrations from 20 states and Canada. The inaugural race will take place on February 20, 2022. Runners will...
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September 29, 2021
Endurance Sportswire Launches Sportswire Women, First Press Release Distribution Service for the Women’s Sports Industry
San Diego, Calif. – September 29, 2021 /SPORTSWIRE WOMEN/ -- Endurance Sportswire, Inc., the press release distribution company specifically for the running, cycling and triathlon industries, today announced its third niche press release service Sportswire Women. Sportswire Women is the only press release distribution service specifically for brands serving the women's...
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September 28, 2021
Taupō To Host 2024 IRONMAN 70.3 World Championship
TAUPŌ, New Zealand / TAMPA, Fla. (Sept. 28, 2021) – IRONMAN today announced that the 2024 IRONMAN® 70.3® World Championship is set to be held in Taupō, New Zealand on 14-15 December 2024. Taupō was originally selected to host the 2020 edition of the IRONMAN 70.3 World Championship which was...
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September 28, 2021
US Trail Running Conference Webinar Features Marketing Strategies to Build Community
Estes Park, CO – The final webinar in a nine-webinar series produced by the US Trail Running Conference and presented by the leading trail registration platform UltraSignup, was hosted Thursday, September 23. The session subject for this latest session was: Digital marketing, social media & podcasts. Active at Altitude, organizers...
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September 28, 2021
Osborne, Kingsford, Serrieres, Mairhofer Dominate XTERRA Fall Majors
Sam Osborne and Samantha Kingsford from New Zealand won the XTERRA USA Championship elite titles in Utah while Arthur Serrieres from France and Sandra Mairhofer of Italy took home the XTERRA/EU Cross Tri Titles in Trentino Dolomiti Paganella over the September 25-26, 2021, weekend. Those four have been the most...
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September 28, 2021
Decathlon Sponsored Athlete, Jamal Hill, Medals at 2021 Tokyo Paralympics
SAN FRANCISCO (September 28, 2021) — Decathlon, the world’s largest sporting goods retailer, is proud to announce that sponsored athlete, Jamal Hill took home a bronze medal in the 50m free at the Tokyo Summer Paralympics. The win also set an American record, and a personal best for Hill. Like...
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September 28, 2021
Lolë Welcomes New Vice President of Digital Omni-Commerce
MONTREAL (September 28, 2021) – Lolë, the fashion-forward active lifestyle brand, is pleased to announce the appointment of Rob French as the brand’s new vice president of digital omni-commerce. “We’re thrilled to have Rob join the Lolë team,” said Todd Steele, President and CEO of Lolë. “He has sixteen years of...
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September 28, 2021
Mike’s Bikes Partners With Giant Bicycle
Mike’s Bikes, the largest specialty bike retailer in the Western U.S., with 12 current retail locations and a national online presence, has signed with Giant Bicycles USA as a new full-line brand partner. SGB Media
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September 28, 2021
P3R and Magee-Womens Research Institute & Foundation Continue to Empower Women’s Health and Wellness With Renewed Partnership
PITTSBURGH, PA (September 28, 2021) – P3R has renewed its partnership with the Magee-Womens Research Institute & Foundation (MWRIF) to support and empower women throughout their running and wellness journeys. Transforming women’s lives and creating a better future for all, MWRIF will continue to celebrate runners’ accomplishments as the title...
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September 28, 2021
Skarda and Swenson Conquer The Pikes Peak Apex presented by Rockshox
Colorado Springs, CO, September 28, 2021 – Sports Strategies announces a successful close to the 2021 Pikes Peak APEX presented by RockShox following 4 days, 120 miles of dirt and over 15,000 feet of climbing. Alexis Skarda and Keegan Swenson, both from Santa Cruz/SRAM, beat strong fields to win the...
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September 28, 2021
Designing the Future of Performance Eyewear with Run Data
Santa Cruz, CA (September 28, 2021) – Among the run community, adoption of fitness tracking devices has become widespread and commonplace. This growing trend generates data that not only provides powerful insights into runner behavior, but is now also revolutionizing product development. Method Seven (M7), a manufacturer of high performance...
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September 28, 2021
Joey Bikes announces expanded kids’ bike line-up for Autumn 2021
Ames, Iowa — Cycle Force Group announces an expanded lineup of Joey Bikes, for autumn 2021. Focused on delivering the best possible experience for kids and parents alike, Joey bikes come in sizes and models to meet the needs of kids from 2 to 10+ years old, and promise durability,...
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September 28, 2021
Women Run The Vote Relay Raises $111,000 In Second Annual Event
SEATTLE, WA - September 28, 2021 - The Women Run the Vote Virtual Relay, co-sponsored by Oiselle and Run 4 All Women, raised $111,000 for three organizations whose work focuses on environmental justice and indigenous sovereignty. 277 teams, comprising 3593 total participants, covered the 907-mile virtual journey from Apsaalooké (Crow)...
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September 28, 2021
Made to Inspire: Ultimate Direction Introduces Two New Ultralight Vests for Spring ‘22
September 28, 2021 – Broomfield, CO – Ultimate Direction, creator of the original hydration pack, is excited to announce two more additions to its Vest and Vesta line-up: the Trail and Highland Vests. In a continuing effort to change the world of hydration, these new trail-specific running vests will be...
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September 27, 2021
HEXR announce the launch of two new helmet shells – reinvigorate your helmet
The team at HEXR (https://hexr.com/) are pleased to launch their new shell colourways, a reinvigoration of their custom-fit cycling helmets. The new shells provide a beautiful new look by updating the colour of the helmet whilst not removing any of the high standards of safety. HEXR opted for a non-uniform...
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September 27, 2021
The IRONMAN Group and IRONMAN Foundation Bring “Race For Change” Diversity Initiative to Memphis Community in Conjunction with St. Jude IRONMAN 70.3 Memphis; Stax Music Academy Tapped to Create Original Theme Song for Local Outreach Effort
MEMPHIS, Tenn. / TAMPA, Fla. (September 27, 2021) – Through its Race For ChangeTM initiative, The IRONMAN Group and IRONMAN Foundation® is teaming up with local communities and organizations to address potential barriers to entry that could prevent Black and other diverse groups from participating in triathlons. Coinciding with the...
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September 27, 2021
Bare Performance Nutrition Expands Austin Campus
AUSTIN, TX (September 27, 2021) — Fitness, training and performance brand Bare Performance Nutrition announced their acquisition of nearly an additional 20,000 square foot of storage and warehouse property in Chandler Creek Business Park, off of Eagle’s Nest Street. The acquisition marks the brand’s largest expansion since its launch in...
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September 27, 2021
NordicTrack-owner iFIT targets valuation of nearly $7 bln in U.S. IPO
IFIT Health & Fitness Inc, owner of the NordicTrack fitness brand, is looking to raise as much as $646.15 million through a U.S. initial public offering, valuing the company at $6.61 billion, according to a regulatory filing on Monday. Reuters
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September 27, 2021
Illinois runner wins marathon after bicyclist mistakenly takes race leaders off course
An Illinois man unexpectedly won the Quad Cities Marathon this weekend when the two runners who had far outpaced him were disqualified after being diverted off the course by a race volunteer bicyclist. AP
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September 27, 2021
Sea Otter Europe draws to a close with 45,000 visitors
The fifth edition of the Sea Otter Europe Costa Brava-Girona Bike Show closed its doors yesterday, exceeding the organisers’ best forecasts with around 45,000 visitors. Larger spaces, together with distancing between exhibitors and pre-booked tickets for visitors, helped keep capacity limitations in the expo zone and race areas ‘under control’,...
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September 27, 2021
Athletic Brewing Hosts First Official Non-Alcoholic Beer Mile
STRATFORD, CT AND SAN DIEGO, CA (September 27, 2021) -- Leading craft non-alcoholic beer maker Athletic Brewing Co. is excited to announce that it will host the first-ever NA Beer Mile on October 17 in Stratford, Conn. The 1-mile race, invented by a group of Canadian runners in 1989, combines...
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September 27, 2021
Registration Opens Friday for 2022 Grandma’s Marathon Weekend
(DULUTH, MINN.) --- Registration will open this Friday, October 1 for the 2022 Grandma’s Marathon weekend, which will again be at full capacity after the COVID-19 pandemic altered race plans in both 2020 and 2021. Organizers are preparing to welcome close to 20,000 participants to Duluth and the surrounding communities...
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September 27, 2021
Specialized buys McLain Cycle & Fitness, other purchases rumored
After 44 years in business, Bob and Kris McLain have sold McLain Cycle & Fitness to Specialized Bicycle Components. Specialized has not confirmed the purchase and has declined to comment on this or other recent retail acquisitions. But industry sources tell BRAIN the company has purchased, or is close to...
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September 27, 2021
Your swims remove plastic from the ocean on the Compete Impossible App
Forward-thinking UK-based app Compete Impossible has created the world’s first totally dedicated platform for sustainability and environmental offsetting for athletes. This October, they have teamed up with the Resea Project to take immediate action against climate change and the growing plastic crisis in our waters. Only 9% of all plastic...