News Topics
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February 8, 2024
IRONMAN and Maurten Expand Partnership Across The IRONMAN Global Series
TAMPA, Fla./ENDURANCE SPORTSWIRE/ – IRONMAN is thrilled to announce an expanded partnership with Maurten across the IRONMAN Global Series. After three successful years as the Official Hydrogel partner of The IRONMAN Global Series, the partnership will expand — and now includes, Gel 100, Gel 100 Caf 100, Gel 160, and Maurten’s Solid...
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February 8, 2024
Love Velo Partners with Le Col
8 February 2024 /ENDURANCE SPORTSWIRE/ – Love Velo (https://lovevelo.co.uk/) and Le Col (https://lecol.cc/) today announced a new partnership whereby Love Velo will be the Le Col Cycling Club’s Official Travel Partner The partnership brings together 2 brands with a common goal, to help cyclists ride further and explore more. “We’re always...
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February 8, 2024
Ascension Seton Austin Marathon and evamor® Water Unite for Ultimate Hydration Experience
Austin, TX —February 8, 2024 /ENDURANCE SPORTSWIRE/ – The Ascension Seton Austin Marathon, Half Marathon, and 5k proudly welcome evamor® back for the third consecutive year as the Official Water sponsor. This enduring partnership showcases evamor's commitment to the event and its participants, enhancing the overall experience for runners, fitness enthusiasts,...
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February 8, 2024
Painting the Town Pink: Murf Electric Bikes Unveils Limited Edition Malibu Fat Murf Step-Thru
San Clemente, CA (February 8, 2023) /ENDURANCE SPORTSWIRE/ - Murf Electric Bikes, a pioneer in the electric biking industry, proudly announces the release of their Limited Edition Malibu Pink Fat Murf Step-Thru. This eye-catching variant of the best-selling Fat Murf Step-Thru model combines the beloved features of its predecessor with...
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February 8, 2024
ENVO’s New D50 and ST50 Urban E-Bikes Offer Outstanding Versatility, Performance, Value
Vancouver, Canada /ENDURANCE SPORTSWIRE/ - Shortly after adding to their already huge range of e-mobility products, with the purchase of the Veemo velomobile brand, ENVO Drive Systems – designers of traditional e-bikes as well as unique, purpose-built e-vehicles for snow, water and 4-wheeling – returns to its roots with the official...
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February 8, 2024
Children’s Hospital Los Angeles and Super League Triathlon Announce Location for 2024 Corporate Challenge
LOS ANGELES & LONG BEACH, CA (February 08, 2024)/ENDURANCE SPORTSWIRE/ - Super League Triathlon and Children’s Hospital Los Angeles (CHLA) are excited to continue their partnership at the 2024 Corporate Challenge, which will take place at the Long Beach Legacy Triathlon on July 21, 2024. CHLA has been named the...
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February 8, 2024
RunSignup Websites V2 Will Support Strava Routes and Clubs
Moorestown, NJ - February 8, 2024 /ENDURANCE SPORTSWIRE/ – RunSignup, the leading registration and technology provider for races in the U.S., is including a new website component leveraging features from Strava, the leading digital community for active people with more than 120 million athletes in their upcoming releases of Membership and...
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February 8, 2024
XTERRA Slovakia Announced as New Addition to the 2024 World Tour
/ENDURANCE SPORTSWIRE/ - Key Points: XTERRA Slovakia debuts July 12-13, 2024, in historic Banska Stiavnica. Inaugural event features Full Distance, Sprint, and Youth races. Expansion highlights XTERRA's commitment to Eastern Europe's triathlon scene. BANSKA STIAVNICA, SLOVAKIA – XTERRA is set to unveil the newest addition to its international off-road triathlon...
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February 8, 2024
Innovative Timing Systems Announces Next Generation Chip Timing Solution
St. Louis, MO/ENDURANCE SPORTSWIRE/ - Innovative Timing System, the world leader for integrated sports timing systems with live registration and photos, has announced their new Jaguar G4 Pro timing platform at their worldwide customer conference. Since 2008, ITS has been setting the standard in the sports timing industry. With 31...
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February 8, 2024
Endurance Sports Legend Matt Fitzgerald Joins Athletica.ai Backed By Olympian Alistair Brownlee
/ENDURANCE SPORTSWIRE/ - Athletica.ai, a leading AI endurance training and performance platform, is thrilled to announce the addition of Matt Fitzgerald, renowned bestselling author and esteemed authority in endurance sports, as both an investor and advisor. This major endorsement further validates Athletica.ai’s science-driven approach to athletic training, already recognized by...
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February 7, 2024
SRAM AXS Battery Solar Charging Could be Coming to your Fender & Bottle Cage
A recent patent from SRAM, published February 6th 2024, details a new method for charging of AXS batteries. A solar array, integrated with front and rear fenders, as well as a bottle cage, could be used to charge a spare AXS battery while on the move, and just need to...
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February 7, 2024
Denver Colfax Marathon Introduces Course Changes to Accommodate More Runners in 2024
Denver, CO /ENDURANCE SPORTSWIRE- The 18th Denver Colfax Marathon, presented by Cigna Healthcare, is making some exciting changes to its 2024 race courses. These changes will take the running experience to the next level for thousands of people that take part in its annual race weekend. “The Denver Colfax Marathon...
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February 7, 2024
How Fitbit Wants AI to Help You Reach Your Fitness Goals
Fitbit Labs, an upcoming program, will use AI to provide deeper health insights, such as answering questions about why your run may have been harder today than it was yesterday. Fitbit thinks there's big potential for AI to help people set more realistic health aspirations. cnet
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February 7, 2024
The Rise of Indie Running Brands
Indie brands are typically independently owned, small to mid-size running companies with aesthetically distinctive (and sometimes disruptive) product offerings and a very social media savvy, direct-to-consumer business model. Why are indie brands thriving, and what does it say about the future of the running industry? Trail Running
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February 7, 2024
100 Highest-Paid Athletes in the World
Sportico recently released its list of the world’s 100 Highest-Paid Athletes in 2023, with Cristiano Ronaldo leading the way with $275 million in earnings. Two other footballers joined him in the top five, Lionel Messi ($130 million) and Kylian Mbappé ($125 million), as well as Spanish golfer John Rahm ($203...
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February 7, 2024
Maurten Signs To Be Official Fuelling Partner Of T100 Triathlon World Tour
London, UK/ENDURANCE SPORTSWIRE/ – The Professional Triathletes Organisation (PTO) has signed Maurten as the Official Fuelling Partner of its newly rebranded and expanded T100 Triathlon World Tour for the next three years. The Swedish company’s Hydrogel Technology introduced endurance athletes to a new way of fueling when it launched in 2015 -...
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February 7, 2024
War Eagle Run Fest Announces a return to the 50-Yard Line of Jordan-Hare Stadium!
Auburn, AL. /ENDURANCE SPORTSWIRE/ - Calling the Auburn Family! The War Eagle Run Fest is returning to the 50-yard line of the legendary Jordan-Hare Stadium for the Finish Line again this year. That's right, runners in the Half Marathon, 5K, and War Eagle Kids Mile presented by Lynch Toyota of...
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February 7, 2024
Georgia Hi-Lo Trail Plan Released
Sandersville, GA, February 7, 2024 /ENDURANCE SPORTSWIRE/ – Georgia Hi-Lo Trail Inc. releases the plan explaining the process to connect Greene, Hancock, Washington, Johnson, Emanuel, Bulloch, Effingham, and Chatham Counties through a multi-use paved trail. With guidance from PATH Foundation, Kaizen Collaborative, and Georgia Hi-Lo Trail Stakeholders, the extensive plan outlines the...
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February 7, 2024
Two Canadian teams at GP New York City
NEW YORK CITY, February 7, 2024 /ENDURANCE SPORTSWIRE/ – The inaugural UCI 1.2 men elite pro race Gran Premio New York City will be held on May 19, 2024 on the same course and same day as the 12th annual mass participation race Michelob ULTRA GFNY World Championship NYC. The teams...
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February 7, 2024
Pro Triathlete Svenja Thoes has chosen SFuels as her nutrition partner for 2024
/ENDURANCE SPORTSWIRE/ – SFuels is delighted to announce its role as the nutrition sponsor for Pro Ironman Triathlete and 4 Times Ironman winner - Svenja Thoes throughout 2024. The partnership originated at the Kona Women’s World Championships in 2023, where Svenja first experienced SFuels products. Recognizing that her body was...
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February 6, 2024
What is the One Cycling super league and is it really getting $270m of Saudi investment?
One Cycling is a proposed new ‘super league’, spearheaded by the sport’s top teams, with the goal of creating new revenue streams. According to reports, Visma-Lease a Bike managing director Richard Plugge and Soudal Quick-Step owner Zdeněk Bakala are among the leading advocates for the new league. A total of eight teams are...
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February 6, 2024
Tucson Bicycle Classic Announces Exciting Stage Changes for 2024 Event
Tucson, AZ – February 6, 2024 /ENDURANCE SPORTSWIRE/ - The Tucson Bicycle Classic, the Town of Marana and the Town of Oro Valley, is thrilled to unveil exciting changes to the race stages for the upcoming 2024 edition. The race, scheduled to take place from February 23 to 25, promises...
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February 6, 2024
Big Texas Run Secures Gold Top Rated Race Award for 2023, Opens Registration for 2024 Event
Arlington, TX — February 6, 2024 /ENDURANCE SPORTSWIRE/ - GameDay Run Series is thrilled to announce that registration for one of the most anticipated annual running events in Texas, the 2024 Big Texas Run, is now officially open. Fresh off receiving the prestigious Gold Top Rated Race Award for 2023 from...
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February 6, 2024
Denver Rocks Run 2024: Record-Breaking Success Fuels Anticipation as Registration Opens for Mile-High Celebration
Denver, CO — February 6, 2024 .ENDURANCE SPORTSWIRE/ - The Denver Rocks Run, part of the esteemed GameDay Run Series, is excited to announce that registration for its 2024 event is officially open. Coming off a year of record-breaking participation, the Denver Rocks Run is set to return to the...
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February 6, 2024
Gaslamp Run 2024 Opens Registration: Join the Historic Gaslamp Quarter’s Biggest Running Celebration Yet
San Diego, CA — February 6, 2024 /ENDURANCE SPORSWIRE/ - GameDay Run Series is thrilled to announce that registration for the much-anticipated 2024 Gaslamp Run is officially open. Coming off a record-breaking year in 2023 with unprecedented participation, the Gaslamp Run is set to welcome runners back to the heart...