Showcased News

February 25, 2026

XTERRA Launches its 30th Anniversary Season in South Africa

February 25, 2026 /ENDURANCE SPORTSWIRE/ - XTERRA’s 30th anniversary season kicks off this weekend in the Elgin Valley of South Africa. Three decades after the first off-road triathlon, people arrive for the same reasons. They want to explore, take on a new challenge, or just be outside together. From February...

February 24, 2026

GFNY USA announces Neversecond as Official Nutrition Partner

NEW YORK CITY (February 24, 2026) /ENDURANCE SPORTSWIRE/ - GFNY USA is proud to announce Neversecond as its Official and Exclusive On-Course Nutrition Partner for all GFNY events in the United States. Known for its science-driven approach to endurance fueling, Neversecond develops high-performance sports nutrition specifically designed for serious endurance...

February 24, 2026

Amer Sports Growth Plans on Track But Shares Fall as Investors Worry Over Higher Q1 Costs

Shares of Amer Sports were down as much a 7.1 percent in pre-market trading after the company issued first quarter guidance that opened the door to concerns over higher costs. Amer guided first quarter results ending March 31 to adjusted diluted earnings per share in the range of 28 cents to 30 cents on...

February 24, 2026

USA Cycling and TrainingPeaks Continue Longstanding Partnership Supporting Athlete and Coach Development

COLORADO SPRINGS, Colo. (February 24, 2026) /ENDURANCE SPORTSWIRE/ – USA Cycling and TrainingPeaks today announced the continuation of their longstanding partnership through 2028, supporting athlete training, coach education, and performance at all levels of the sport. This partnership reflects a shared commitment to helping athletes and coaches train smarter, perform...

February 24, 2026

Life Time’s Q4 Earnings Vault on Double-Digit Revenue Hike

Life Time Group Holdings Inc. reported adjusted net income in the fourth quarter climbed 28.4 percent as sales grew 12.3 percent due to higher average dues, membership growth in new and ramping centers, and higher club member engagement. For the year, adjusted earnings jumped 62.3 percent on 14.3 percent revenue...

February 24, 2026

Former owners in dispute over stores’ sale to Mike’s Bikes

The former Colorado Multisport and Full Cycle owners are engaged in a legal dispute over the sale of the combined businesses to Mike's Bikes last summer. Colorado Multisport owner Michael Stone filed a breach of contract lawsuit Feb. 16 in Boulder District Court alleging Full Cycle owner Russ Chandler stopped making...

February 24, 2026

Rudy Project acquires full ownership of North American distributor Rudy Project North America

Italian accessories specialist Rudy Project has firmed up its international expansion strategy with the acquisition of 100% ownership of its long-standing exclusive distributor, Rudy Project North America. The transaction, completed in February 2026, allows the Italian brand to drive direct growth and operate directly within the US market and the Caribbean region. Based...

February 24, 2026

IRONMAN Releases 2026 IRONMAN Global Competition Rules

Key rule updates include the move to a 20-meter bicycle draft zone for professionals, a renamed Para Open Division and amendments to equipment specifications for both IRONMAN and IRONMAN 70.3 events 2026 IRONMAN Global Competition Rules to be in effect starting March 2, 2026 TAMPA, FLA. (February 24, 2026) /ENDURANCE SPORTSWIRE/ – IRONMAN today released its updated 2026 Global...

February 24, 2026

UNDRBUDR Deepens Commitment to U.S. Cycling with Dust Bowl 100 Route Sponsorship, Elite Athlete Partnership, and Continued National Event Support

Montclair, NJ - 24 February 2026 /ENDURANCE SPORTSWIRE/ - UNDRBUDR Inc. (“UNDRBUDR”), a performance-driven skincare brand built by and for athletes, today announced a series of new and continuing partnerships that deepen its commitment to the cycling community across the United States. Dust Bowl 100 Route Sponsorship In 2026, UNDRBUDR...

February 24, 2026

Miwok 100K Announces The North Face as New Title Sponsor

Stinson Beach, CA /ENDURANCE SPORTSWIRE/ - The Miwok 100K, one of the most respected ultramarathons in the United States, is proud to announce a new title partnership with The North Face. Beginning in 2026, the race will officially be known as the Miwok 100K Presented by The North Face. Known...