News Topics
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March 3, 2020
SynchroKnit™ Powered by Wigwam Sponsors Series of 29 Running Races for 2020
Sheboygan, WI. (March 3, 2020) – SynchroKnit™, the technology driven brand from the sock innovators at Wigwam Mills Inc., announces today that the brand is sponsoring a lineup of 29 running races over the coming nine months, in locations across the US. The races include road, trail and a wide variety of...
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March 3, 2020
Hoka One One ventures into apparel with sustainable performance and lifestyle options
The Deckers Brands company revealed its debut apparel line, a 27-piece collection geared to the needs of all athletes. The apparel ranges from $12 to $250 and is only available online. Read more on Footwear News.
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March 3, 2020
2019 IRONMAN Athlete Choice Awards Announced for IRONMAN and IRONMAN 70.3 Triathlons
TAMPA, Fla. (March 3, 2020) – The IRONMAN Group, a Wanda Sports Group company (Nasdaq: WSG), today announced the results of its 2019 Athlete Choice Awards, releasing the Top 10 highest-scoring events in a variety of categories based solely on athlete surveys from all of the 2019 IRONMAN® and IRONMAN...
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March 3, 2020
GU Energy Labs Launches Two Beverage-Inspired Flavors for Spring: Cola Me-Happy Gel and Salted Lime Chews
Berkeley, Calif. — GU Energy Labs is releasing two beverage inspired flavors just in time for spring training: Cola me-happy Energy Gel and Salted Lime Energy Chews, expanding the total number of Energy Gel flavors to 32 and the number of Energy Chews flavors to five. Cola me-happy Gel delivers...
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March 3, 2020
Liv Cycling Announces Global Partnership with Ladies AllRide
NEWBURY PARK, Calif. (March 3, 2020) - Liv Cycling, the company dedicated to getting more women on bikes, has expanded its partnership with Ladies AllRide, a program focused on growing the community of women mountain bikers across the globe. Ladies AllRide hosts skills camps that build riders’ technical skills through...
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March 3, 2020
NOCCO Kicks Off Global Partnership Journey With Battle Cancer
LOS ANGELES (March 3, 2020) – NOCCO – a leading no carb, branched chain amino acids (BCAA) beverage company – kicked off their partnership today with Battle Cancer – the mass-participation fitness competition that raises money for cancer charities across the world. NOCCO will support Battle Cancer with a variety...
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March 3, 2020
Perfect Hydration Launches Three New Sizes to Meet Increased Consumer Demand
LOS ANGELES (March 3, 2020) — Perfect Hydration, ultra-purified alkaline water with electrolytes, announced today the launch of three new sizes to its product lineup – the 1.5-liter, one-liter six-pack, and one-gallon bottle. The brand has introduced new sizes and product labels to meet increased consumer demand for clean-tasting alkaline water....
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March 3, 2020
The Pro’s Closet Announces Partnership with USA Cycling
(Boulder, CO – March 3, 2020) - USA Cycling today announced a new partnership with The Pro’s Closet, the world’s largest and most trusted brand in pre-owned bikes and components. As the Official Supplier of USA Cycling, The Pro’s Closet is excited to help shape the future of cycling by...
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March 3, 2020
Cadence Sports & Peer-to-Peer Professional Forum Release 2019 Million Dollar Club List of America’s Top Cycling Fundraising Events
Austin, TX – At least 48 cause-related cycling rides raised more than $1 million each in 2019, according to the annual study released by Cadence Sports & the Peer-to-Peer Professional Forum. This study goes deep into exploring individual events to disclose which rides were members of the “Million Dollar Club”...
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March 3, 2020
Para-triathlete, Jamie Brown, dominating the path to the 2020 Tokyo Paralympics with the support of RISE Brewing Co.
When Jamie Brown was a child, no one quipped he might one day be training for the Olympics — or even be a serious athlete at all. Born with Fibular Hemimelia, Jamie grew up with three fingers on one hand and had his right foot amputated before his first birthday....