Addaday, Motiv are off to the Races
October 13, 2020
Injury prevention and recovery tech brand Addaday announced as “Exclusive Handheld Recovery Equipment Partner” for 9 premier endurance events; Recovery collaboration kicks off with the virtual Long Beach Marathon and Half Marathon in October
SANTA MONICA – Addaday, a world leader in injury prevention and recovery technology, today announced a new partnership with Motiv’s portfolio of marquee events to help thousands of runners maximize their performance, avoid injury and recover faster.
The partnership kicks off with the 36th edition of the Long Beach Marathon and Half Marathon, which will take place virtually throughout the month of October. The two-year agreement also includes the Golden Gate Half Marathon in San Francisco, Surf City Marathon and Surf City 10 Sundown in Huntington Beach, the Napa to Sonoma Wine Country Half Marathon and the Santa Barbara Wine Country Half Marathon.
“We decided to partner with these high-profile events because of their history, legacy and caliber of each race,’ said Ryan Dolan, CMO of Addaday. “Through our recently launched app, Addaday’s Bluetooth Connected Devices and Adaptive Learning Technology helps runners avoid injury and speed recovery during training, whether it’s for a virtual event this fall or an in-person race next year.”
The Addaday brand is known as a leader in the recovery equipment category and 2020 marks a year of tremendous growth to become the number one recovery brand for active athletes. Centered around the BioZoom Percussive Therapy Gun – which helps athletes prime their bodies for their best performance and features a two-hour battery life – dozens of professional athletes, fitness trainers and celebrities utilize Addaday’s handheld recovery products to boost their workout efforts.
“We are proud to partner with Addaday and showcase their new personalized recovery products across our active lifestyle audience” said Phyllis Blanchard, Head of Partnerships for Motiv. “Whether it’s through digital happenings across our virtual events or onsite activations when we’re allowed to return to racing, this partnership will help people move better, recharge and ultimately live a healthier life at a time when that’s never been more important.”
Addaday will be creating custom content and promotions for each of the upcoming virtual event partnerships, with plans to activate onsite at the race expos and finish line festivals in 2021.
Addaday is an active healing technology company focused on pre-and post-exercise recovery to help people move better and live to their fullest. Its devices deliver targeted therapies and techniques used by professionals to prime the body for exercise, speed recovery and treat or prevent injury. Addaday is an Official Partner of USA Triathlon, U.S. Ski & Snowboard, USA Climbing, IRONMAN and IRONMAN 70.3 U.S. Series, The Basketball Tournament, Western States 100 Mile Endurance Run and other leading sports organizations. In addition, many teams and professional athletes at the highest levels of football, baseball, hockey and Olympic sports now use Addaday’s products for their recovery needs. For more information, visit addaday.com.
Motiv is a leading global event business which owns and operates endurance sporting events and experience festivals. Proud producers of some incredible events including the Surf City Marathon, Long Beach Marathon, Napa to Sonoma Wine Country Half Marathon, Philadelphia Love Run and the Denver Oktoberfest to name just a few. We believe in partnering with events and like-minded businesses that engage, inspire and make a difference in the lives of the audiences that enjoy them. Learn more at MotivGroup.com.
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