“Spartan Games Presented by Harley-Davidson” Bring 24 Elite Athletes to the Green Mountain State to Film Grueling Competition and Drama
October 13, 2020
Leading Endurance Sports Brand Spartan Creates Four-Episode Series Presented by Harley- Davidson with the Support of BODYARMOR, FITAID, Athletic Brewing, Adrenaline Shoc and more
BOSTON (October 2020) – Spartan, the world’s leading endurance sports brand, brings 24 female and male athletes to the Green Mountain State to film a five-day competition with grueling mental and physical feats for $100,000 in prize money. The “Spartan Games: Battle of the Fittest, presented by Harley-Davidson”unfolds at Riverside Farm in Pittsfield, VT, the birthplace of Spartan, with elite athletes across multiple disciplines including obstacle course racing (OCR), ultra-running, swimming, mountain biking, functional fitness, and other strength and endurance-based events.
“Spartan and other athletes have been sidelined for too long now as a result of the pandemic,” said Spartan Founder and CEO Joe De Sena. “Athletes have been craving live competition and our community wants to see action, so we’ve created the ultimate contest, designed to bring these athletes to their breaking points, which we will document every step of the way for the series.”
All 24 athletes are restricted to Riverside Farm, where they will eat, sleep, and compete together.The four-episode series will provideviewers with an all-access, unfiltered look into a fitness test unlike anything the world has ever seen. Athletes will be put to the test against 11grueling strength and endurance disciplines, challenges featuringSpartan Obstacle Course Racing, long-distance trail running, mountain biking, swimming, DEKA functional fitness challenges, and more. The athletes’every movewill betracked, capturing remarkable performancesand fiercerivalries.
“With all of our US events — and the majority of our global events — on hold, we’ve had to pivot to generate digital content as our current and prospective partners have been looking to us to create a platform for them to reach our passionate community of millions in a meaningful way,” said Spartan’s Vice President of Global Partnerships Ian Lawson. “Spartan Games provides them with the opportunity to showcasetheir products and services to millions of Spartans through program integration, and digitally through our social media.”
Harley-Davidson has signed on as the Presenting Partner and others have lined up, including BODYARMOR, XTerra, Keiser, FITAID, Adrenaline Shoc (A-SHOC), Honey Stinger, Gone Rogue, Pso-Rite, USANA, Athletic Brewing, Co., TrueForm Runner,POLAR USA and Cisco WebEx. Each brand will have integration into the series’ programming and digital streaming assets.
All Spartan Games athletes and staff will be tested for COVID-19 before entering Riverside Farm and will remain on the property for the duration of their stay to ensure a safe environment.
Spartan Games by Harley Davidson is the latest program in a series of UNBREAKABLE digital offerings Spartan created as a result of its digital pivot amidst the COVID-19 pandemic. The brand boasts a schedule of live and on-demand programming on its social media platforms, along with at-home workouts and wellness content, including the new Spartan Fit training app and episodic YouTube shows. It has also attracted more than 100,000 participants to virtual races across the world.
Spartan is a global experiential sport and wellness brand with a 10 million+ strong community. We create transformational experiences, products, and content to help people, companies and teams tear down boundaries and expand what they believe to be possible. Spartan combines large scale global events with a vibrant digital Content and Community Platform. With more than 250 events across more than 40 countries on six continents, Spartan is the world’s leading extreme wellness and endurance brand. Visit spartan.com for more information and registration.
MEDIA CONTACT: Jonathan Fine, 781.248.3963, [email protected]