News Topics
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July 15, 2020
Endurance Sportswire Executive Interview Series – Professional Triathletes Organisation’s New Vice Chairman Chris Kermode
Chris Kermode was recently appointed the Vice Chairman of the Professional Triathletes Organisation. Chris has over 30 years of experience in professional sport. He started his career as a journeyman tennis professional from 1985-1988. During that time Chris experienced the formation of the ATP Tour in 1988, when tennis professionals...
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July 15, 2020
Team MPI Launches Their First Athlete Loyalty Program And Hires A New Marketing Director
Boise, ID. (July 2020)-- Team MPI launched its new program to celebrate athletes in their Performance Coaching program. The company also hired a new marketing director to help expand their reach and influence in the endurance and multisport world. “At Team MPI, we believe so much in the value of...
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July 14, 2020
This New Cycling Route Takes You Through Some of America’s Most Beautiful National Parks
A new 1,287-mile bike route now connects Montana to Minnesota, winding through mountains and prairies while taking riders from Yellowstone National Park — America’s first national park — to the Mississippi River in Minneapolis. Read more on Travel and Leisure.
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July 14, 2020
Tour de France outlines how it will organize race in COVID era
More restrictions for fans and media, but officials are not planning on a race 'behind closed doors.' Read more on VeloNews.
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July 14, 2020
Gold’s Gym To Be Acquired By Berlin’s RSG Group
RSG Group GmbH, the largest fitness center chain in Germany with 246 studios in Germany, Austria, Italy, Poland, and Spain, was selected as the winning bidder to acquire Gold’s Gym in a court-approved auction held on July 13. Read more on SGBMedia.
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July 14, 2020
Yeti Cycles Eliminates ‘Tribe’ From Its Community Name, Marketing
For decades, Yeti Cycles has used the word ‘tribe’ to define fellow Yeti bike riders. That ends on July 14, following a #NotYourTribe Change.org petition that started circulating last week asking Yeti to eliminate “tribe” from its marketing. Read more on GearJunkie.
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July 14, 2020
Saucony Slides into Post-Run Recovery with Endorphin Chillos by Chaco Footwear
Rockford, Mich. (July 14, 2020) – This April, Saucony introduced the highly-anticipated Endorphin Collection with the launch of its fastest shoe ever in the Endorphin Pro, a carbon-plated racing flat. Now, Chaco Footwear, a sister brand in the Wolverine Worldwide family, has created a limited-edition Endorphin version of its popular...
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July 14, 2020
BUFF® and UNICEF Join Forces to Provide Global COVID-19 Relief
SANTA ROSA, California (July 14, 2020) - Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, today announced its corporate alliance with UNICEF. Having had a previous philanthropic partnership with the United Nations agency, BUFF® is expanding support by pledging two...
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July 14, 2020
Behind J&A Racing’s Virtual Experience That Became an Overnight Success Through haku
In the early stages of the coronavirus pandemic, J&A Racing, a locally owned running event organization based in Virginia Beach, faced a challenge. After their spring in-person events were canceled, J&A Racing had to think quickly on how they’d be able to create a new revenue stream for their organization....
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July 14, 2020
RunSignup and GiveSignup Virtual Challenges Engage Participants with Milestones and Badges
Moorestown, NJ – RunSignup, the foremost technology provider for US races, has grown into the leading Challenge Platform for the endurance and nonprofit industries. The Challenge Platform is accessible to customers of both RunSignup and their sister company for nonprofits, GiveSignup, offering event organizers a fresh and limitless way to...
