August 20, 2020

Texas Distance Challenge Raises $10,000 to Benefit Texas Parks and Wildlife Foundation

Dallas, Texas –The Texas Distance Challenge, a virtual initiative encouraging participants to run, walk or bike a distance equal to the breadth or circumference of Texas, while supporting and highlighting the state’s open spaces, has reached a donation milestone of $10,000 to its beneficiary, the Texas Parks and Wildlife Foundation,...

August 20, 2020

Co2uT Announces RockyMounts as a Sponsor

FRUITA, CO August 20th, 2020 — Desert Gravel is proud to announce RockyMounts as a new sponsor to their 2020/2021 lineup for the Co2uT Race. The inaugural event (scheduled for October 10th, 2020) starts and ends in Fruita, CO, and travels around and across the Colorado-Utah borderlands. RockyMounts was born...

August 19, 2020

Tour de France does away with podium girls

ASO, parent company of the Tour de France, announced that the era of podium girls has come to an end. There will be just one hostess on one side of a stage-winner or jersey recipient, and a male host on the other side. Read more on VeloNews.

August 19, 2020

Wearable Tech Enters the Fight Against Covid-19

Health trackers like Fitbits and smartwatches can help detect the coronavirus before symptoms appear. But will this open new opportunities for data gaps and privacy issues? Read more on Bloomberg.

August 19, 2020

JP Sportswear Relocates Headquarters to Lynwood, CA

LYNWOOD, California (August 19, 2020) – JP Sportswear, a leading manufacturer of premium sportswear apparel, is proud to announce the relocation of their headquarters from Los Angeles to Lynwood, CA. The new manufacturing facility is modern and efficient and was engineered for quick turn production of quality, made in USA...

August 19, 2020

Headsweats Partners with Virtual Women’s Half Marathon for New Run Series

BOULDER, Colo. (August 19, 2020) – Headsweats, the leader in high performance apparel and headwear, has partnered with the Virtual Women’s Half Marathon Run Series as the exclusive headwear provider to support female runners during a fun filled weekend of virtual events on October 17 and 18, 2020. “Running is in...

August 19, 2020

KÖE Organic Kombucha Breaks Into New Channels as Demand for Immunity Support Soars

LOS ANGELES (August 19, 2020) – KÖE Kombucha – the fruit-forward, organic kombucha in a convenient can - today announced the expansion of their brand through new distributor relationships and retail placements across the US. As consumers seek ways to bolster their immune systems and overall health, KÖE has doubled...

August 19, 2020

Soul Focus Sports and Hustle Clean Announce Strategic Partnership

San Francisco, Calif. (August 19, 2020) – Hustle Clean, the premium active care brand formerly known as ShowerPill, has tapped San Francisco based Soul Focus Sports to engage the endurance industry with its products and socially-conscious initiatives. Founded by former athletes, and led by former NFL running back and CEO,...

August 19, 2020

St. Jude Children’s Research Hospital and Gannett Ventures Launch Collaboration for Warner Bros. Virtual Run Series

Memphis, TN and McLean, VA – August 19, 2020 – St. Jude Children's Research Hospital®, which is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases, and Gannett Ventures, majority owner of Rugged Races, today announced an expansive new partnership as the official charity...

August 19, 2020

Fall / Winter REVEAL Digital Media Conference Announced with Focus on Outdoor, Bike and Consumer Tech

BOULDER, Colo. - August 19, 2020 - Having held two successful REVEAL digital media conferences in April (Outdoor/Bike) and July (Moto), ECHOS Communications is proud to announce the third event in the series: Scheduled for October 6, the Fall / Winter REVEAL will bring together a strong roster of outdoor,...