News Topics
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November 17, 2020
Atlanta Track Club and Their Technology Partner haku Carry on the Tradition of the AJC Peachtree Road Race Through an Immaculate Virtual Experience
With a long and respected legacy of hosting Atlanta's most prestigious endurance events, Atlanta Track Club will be hosting this year’s Running of the AJC Peachtree Road Race virtually for the first time in its 51-year history. Despite not running or walking down Peachtree Road with 60,000 other participants in...
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November 17, 2020
Mountain Hardwear Bolsters European Presence With New Distribution Partners
Richmond, Calif. (November 17, 2020) - Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, is proud to announce the expansion of their international distribution to include four new distribution partners in Europe including MnO International, 2Pure, E.Tremmel Marketing and Amwear. “The value of having...
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November 17, 2020
icebreaker to plant a tree for every holiday purchase
DENVER, CO. (November 17, 2020)-- Icebreaker, the New Zealand-based apparel brand and leader in sustainable clothing, is giving back to nature this holiday season by planting one tree for every purchase made through icebreaker.com in the North American region. The initiative begins on Giving Tuesday, December 1, and will continue...
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November 17, 2020
USA Triathlon Announces “Race Local, Compete Nationally” Initiative Presented by TriBike Transport to Support Race Directors
COLORADO SPRINGS, Colo. — USA Triathlon today announced its “Race Local, Compete Nationally” initiative presented by TriBike Transport, which provides USA Triathlon race directors with resources, payment flexibility and promotional support as in-person racing returns to the calendar. The initiative includes a new COVID-19 Safety Certification, which grants “Certified Safe...
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November 17, 2020
Mermaid Series launches the next episode of virtual challenges on sodisp.com
San Jose, CA (November 17, 2020) The Mermaid Series, a women’s focused triathlon and running race series has partnered with sodisp.com to provide an engaging and enhanced virtual experience for participants from across the globe with the RACE TO 2021. The 61 day challenge is leveraging the technology and virtual...
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November 17, 2020
Race Roster and the ASICS Runkeeper™ app introduce audio cues
London, ON (Tuesday, November 17, 2020) - Race Roster’s NEW audio cues feature provides event organizers with a fantastic way to engage with participants at exactly the right moment as they track their event progress using the ASICS Runkeeper™ app. Event organizers can set up recordings and sounds to play...
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November 16, 2020
Running Shoes are part of an environmental crisis. Is change coming?
A look at the environmental impact of a pair of sneakers and how a few companies are making the running shoe industry more sustainable. PodiumRunner
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November 16, 2020
Cotopaxi and MiiR Create Sustainable New Partnership And Drinkware Collection
(Salt Lake City, UT.) Nov 16, 2020 – Outdoor brands Cotopaxi and MiiR have created a powerful partnership to not only tackle the single use plastics crisis, but also to reinvent corporate expectations of “collaboration before competition”. The brands, both certified B Corps dedicated to giving back and doing good,...
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November 16, 2020
Emerald appoints Hervé Sedky as President and Chief Executive Officer
Sedky brings three decades of experience including, most recently, six years as President of Reed Exhibitions Americas. Before that, he was an executive for 20-years at the American Express Company, where he held the title of Senior Vice President and General Manager of American Express Business Travel.
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November 16, 2020
Lululemon to sell Mirror devices in stores, add community features
After acquiring the company over the summer, Lululemon will now offer Mirror devices at its stores across the U.S., beginning with 18 stores this holiday season. The athletics retailer is also introducing a range of new engagement features for the tech, including letting users turn on a built-in camera to...
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