News Topics
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March 24, 2021
Tour Of Sufferlandria Exceeds Expectations For The Davis Phinney Foundation
Mythical Nation, Worldwide — Wahoo SUF, an online platform that provides fierce (and fun) cycling, yoga, and strength training workouts for people all over the world and the Davis Phinney Foundation, raised $390,000 this year in their 9th annual Tour of Sufferlandria. In this remarkable year marked with uncertainty, fundraisers...
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March 24, 2021
Brompton, Freitag, Partner to Put Stylish, Sustainable New Spin on Backpacks for Bike Commutes
NEW YORK (March 24, 2021) – Brompton Bicycle, the London-based manufacturer of the iconic Brompton folding bike, and Zurich’s bag manufacturer, FREITAG, have quite a bit in common: They’re both into “re-cycling,” which means thinking and acting in sustainable cycles, and they’re both all about riding bikes. Both are also...
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March 24, 2021
Introducing Elevate 2028: USA Triathlon’s 2021-2028 Strategic Plan
COLORADO SPRINGS, Colo. — USA Triathlon today unveiled Elevate 2028, the organization’s 2021-2028 Strategic Plan, which will guide its priorities, decision-making processes and culture through the next two Olympic and Paralympic Quadrennials. The robust set of guiding principles, goals and strategies will enable USA Triathlon to grow participation, provide unmatched...
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March 24, 2021
ŠKODA eCUP 2021 Grand Finale: The First National Virtual Cycling Championships of the Czech Republic on ROUVY
Prague, Czech Republic / March 24, 2021 - The Czech Cycling Federation (CCF) presents the ŠKODA eCUP 2021 Grand Finale on ROUVY. This race series ends with the official first-in-the-history Czech National Championships in virtual cycling e-sports among professional riders. The names of the first ever e-cycling champions of the Czech...
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March 24, 2021
BibRave Expands Marketing Services with Missoula Marathon, Adding Digital Content Strategy and Management
Portland, OR - BibRave, the running industry leader in grassroots digital marketing, expanded its marketing services with the Missoula Marathon, produced by Run Wild Missoula. In addition to its signature race campaign promotion, driven by its national network of running ambassadors, BibRave will provide a suite of services around digital...
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March 24, 2021
2021 Austin Half Marathon Invites Businesses to Join the Race Weekend Fun
AUSTIN, Texas, March 24, 2021 -- The Ascension Seton Austin Marathon presented by Under Armour invites businesses to be included in the post-race goodie bag or the virtual goodie bag. This new initiative will cost nothing and can include local establishments and national businesses with an Austin presence. In lieu...
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March 23, 2021
KOM Cycling Hires SIMBOL Communications as PR/Marketing Agency of Record
East Lansing, Michigan (March 23, 2021) — KOM Cycling, creators of various problem-solving cycling and indoor cycling accessories, has hired Park City-based SIMBOL Communications to handle a variety of PR and marketing services for the foreseeable future. The brand has built a strong, loyal following, but as they continue to...
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March 23, 2021
What’s the Minimum Dose of Training to Stay Fit?
A new review assesses what it takes to maintain endurance and strength when circumstances interfere with your usual training. Outside
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March 23, 2021
Peloton Buys Wearables, AI, Hardware Companies in Deal Flurry
Peloton Interactive Inc. recently acquired three companies, adding technology and expertise in wearable devices, artificial intelligence, digital voice assistants, and interactive workout mats. The New York-based fitness technology company bought Aiqudo Inc. in February, and Atlas Wearables Inc. and Otari late last year. Bloomberg (paywall)
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March 23, 2021
Lululemon Has Big Apparel Plans for Men
Lululemon, a staple in women’s athleisure the last few years, is using its understanding of performance wear to improve its menswear. Front Office Sports
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