BOA Nutrition And Super League Triathlon Announce Multi-Year Partnership
August 26, 2021
Super League Triathlon (SLT) and BOA Nutrition have agreed a multi-year partnership that makes BOA the Official Nutraceutical Partner of the Championship Series.
BOA’s multi-year partnership with Super League will begin with the 2021 Championship Series, which features four back-to-back races throughout September with events in London, Munich, Jersey and Malibu and will crown the fastest triathletes in the world with short, sharp and action packed events in a made for broadcast package that will thrill fans around the world.
BOA recently launched its first product, Endure, which is designed to help athletes delay the onset of fatigue by quickly replacing lost sodium, a critical nutrient in hydration. In conjunction with their hydration strategy or fluid of choice, an athlete can use BOA’s patent- pending aerosol blast to deliver a concentrated amount of sodium. The company refers to this as “Competition Level Sodium.”
Determining the best combination of nutrients and hydration is an individualized process for each athlete and can prove challenging for endurance athletes competing in three sports over an extended duration of time. BOA’s Endure allows an athlete to remain on pace with an easy-to-activate product that is convenient to use, concentrated, fast-acting, and great-tasting.
Super League Triathlon’s Chief Commercial Officer, Martin Cawte, said: “Super League and BOA are two modern brands who are driving forward innovation in sport, so this partnership is a perfect synergy. With Super League Triathlon’s 2021 Championship Series taking over the multisport world in September we are excited to see what this partnership can deliver for the triathlon community.”
“We’re disrupting the world of endurance sports with BOA Endure,” said Jon Pritchett, CEO of BOA Nutrition, Inc. “Super League is an organization that truly values innovation and game-changers in the sport, so partnering with them and bringing BOA technology to the best athletes in the world was a no-brainer. We’re excited to be bringing this solution to the triathlete community, but especially thrilled to be doing it with Super League.”
Super League Triathlon’s 2021 Championship Series race calendar is:
- September 5: London, UK
- September 12: Munich, Germany
- September 18: Jersey, Channel Islands
- September 25: Malibu, USA
About Super League Triathlon
Super League Triathlon (SLT) is the world’s premier swim-bike-run Series, pitching the very best athletes against each other in quick and exciting race formats in fantastic destinations across the globe.
The Championship Series takes place from August-November with the best triathletes on the planet doing battle over game-changing formats which are redefining the sport for a modern audience.
Super League’s SLT Arena Games is a dynamic new format which blends in real life and virtual racing to deliver an immersive viewing experience via a unique partnership with Zwift.
For more information visit superleaguetriathlon.com
About BOA Nutrition
BOA Nutrition, Inc. is a sports nutrition, food, & dietary supplement company based in the United States. BOA stands for a Blast of Optimized Actives. The company develops unique products with novel ways to rapidly deliver essential nutrients so athletes of all ages and levels can optimize their performance. BOA’s objective is to provide athletes with fast-acting, concentrated, great-tasting, & convenient products to use no matter where, when, or what the sport. The company’s technology, and many other innovations from BOA, are protected by 18 provisional patents and a number of trade secrets. Follow BOA Nutrition, Inc. on Facebook, Instagram, LinkedIn and Twitter.