Showcased News

September 29, 2023

Valencia, Spain To Join The IRONMAN 70.3 Triathlon Circuit Beginning In April 2024

Inaugural edition of IRONMAN 70.3 Valencia triathlon to take place on April 21, 2024 with general registration opening on October 5, 2023 at www.ironman.com/im703-valencia Qualifying slots for the 2024 VinFast IRONMAN 70.3 World Championship triathlon in Taupō New Zealand will be available - First time ever that a triathlon operated...

September 29, 2023

Tough Mudder Announces Changes to Race Formats for 2024 and Beyond

BOSTON, MA/ENDURANCE SPORTSWIRE/ – Tough Mudder (www.ToughMudder.com), which is owned by Spartan Race (www.Spartan.com), today announced multiple changes to its long-standing race formats for the upcoming 2024 season. Most notably, the obstacle race brand is eliminating separate 5k, 10k, and 15k products beginning in 2024 and instead will produce a single long-format...

September 29, 2023

Ahotu is thrilled to announce a collaboration with Garmin

/ENDURANCE SPORTSWIRE/ – Ahotu, the world’s largest and most comprehensive calendar for endurance sports, are delighted to announce a collaboration with Garmin, a leading global provider of smartwatches and GPS-enabled devices across diverse markets. A new service to discover and train for events Users can easily discover events in the Garmin Connect™...

September 29, 2023

Stars Set To Collide As Super League Triathlon Heads To Malibu For Decisive Race

/ENDURANCE SPORTSWIRE/ – The stars of triathlon are set to collide at the stunning Zuma Beach in Malibu, USA, on Saturday, September 30, as Super League Triathlon’s Championship Series reaches a pivotal stage. With the majority of the sport’s short course aces having raced in either London or Toulouse in...

September 29, 2023

Treat Public Relations Earns High Honors at 2023 PROTOS Awards

MISSION VIEJO, Calif. /ENDURANCE SPORTSWIRE/ – Treat Public Relations, the endurance sports industry’s premier public relations partner, became an award-winning agency at the Public Relations Society of America Orange County chapter’s annual PROTOS Awards Wednesday night. Treat PR took home the PROTOS award for their submission to the Best Single Media...

September 29, 2023

Unveiling Earth’s Biodiversity at the Huairasinchi Adventure Racing World Championship 2024

Quito, Ecuador - September 28/ENDURANCE SPORTSWIRE/ – In 2014 Huairasinchi hosted the Adventure Racing World Championship, crossing the high Andes at latitude 0, with one checkpoint placed on the equator. A decade later, in November 2024, Huairasinchi will host the ARWC again, and this time the race will be different. Teams will...

September 28, 2023

Nike Beats Profit Expectations in Q1, Misses on Sales

The athletic giant reported Q1 revenues of $12.9 billion, up 2 percent compared to the prior year. This was in line with Nike’s previously issued guidance for Q1, which projected revenues between flat to up in the low single digits. However, it fell slightly short of FactSet estimates, which expected...

September 28, 2023

Amazon to sponsor new-look Jumbo-Visma

Multi-national technology company Amazon will step in as a new sponsor for Jumbo-Visma. Amazon is expected to put in approximately €15 million, helping to fill a budget gap of roughly €25 million left by the departure of grocery chain Jumbo. Part of the remaining €10 million could come from the...

September 28, 2023

IRONMAN 70.3 Michigan Triathlon Returns to Frankfort, Michigan on Sunday, Sept. 15, 2024

FRANKFORT, Mich. (Sept. 28, 2023) /ENDURANCE SPORTSWIRE/ - It has been announced, the IRONMAN® 70.3® Michigan triathlon will return to Northern Michigan and the city of Frankfort on Sunday, Sept. 15, 2024. General registration for the 2024 IRONMAN 70.3 Michigan triathlon will open on Oct. 4* and can be accessed...

September 28, 2023

Vimazi introduces medical advisory board to help broaden and deepen the scientific understanding of pace-tuned running shoes

Portland, Ore., (September 28, 2023)/ENDURANCE SPORTSWIRE/ – Vimazi, maker of the first-ever pace-tuned running shoes, today announces the creation of its Medical Advisory Board. This board is comprised of sports medicine experts, podiatric surgeons and biomechanists with a shared goal of reducing running injuries. The Vimazi Medical Advisory Board will help the...

September 28, 2023

Global Field of Qualifiers Notified of Acceptance into the 128th Boston Marathon presented by Bank of America

BOSTON /ENDURANCE SPORTSWIRE/ – The Boston Athletic Association (B.A.A.) today began notifying qualified applicants of their acceptance into the 128th Boston Marathon presented by Bank of America. The race will be run on Monday, April 15, 2024, and will mark the centennial anniversary of the event beginning in the town...

September 28, 2023

Enduro Bearings Introduces New Australian Distribution Partnership with Lusty Industries; expands efforts with Performance Recreation Velo in New Zealand

Oakland, California (Sept 25, 2023)/ENDURANCE SPORTSWIRE/ – Enduro Bearings, in its ongoing efforts to grow distribution across the world, is announcing a multi-year distribution agreement with Lusty Industries in Australia and a strengthened relationship with Performance Recreation Velo (PRV) in New Zealand. Both Lusty and PRV will stock Enduro’s complete product range,...

September 28, 2023

The La Valette Marathon: Running History Alongside the Mediterranean Waves

/ENDURANCE SPORTSWIRE/ – Calling all runners, athletes, and running enthusiasts! Get ready to embark on an epic journey through 7000 years of history while enjoying the stunning Mediterranean coastline. The highly-anticipated third edition of the La Valette Marathon, a full or half marathon event, is set to take place on...

September 28, 2023

US Trail Running Conference Webinar Highlights Women On The Trails

/ENDURANCE SPORTSWIRE/ – Creating a Culture of Respect for Women on the Trails, was the subject for the eighth and final webinar in the 2023 series produced by the US Trail Running Conference presented by Marathon Printing, and was live on Thursday, September 21. The webinar series was free for...

September 28, 2023

British Ultra-Runner Sets New Speed Record in North America

/ENDURANCE SPORTSWIRE/ - Against all odds, British ultra-runner Kristian Morgan has set a new Fastest Known Time (FKT) (supported) Southbound on the Appalachian Trail, completing the 2,189 miles in 45 days, 4 hours and 27 minutes. Averaging 50 miles a day, Kristian used the runner’s supplement CurraNZ to beat the...

September 28, 2023

Super Sunday: two flat and fast GFNY races on same day

/ENDURANCE SPORTSWIRE/ - The inaugural edition of GFNY Cambridge Maryland starts in the heart of Cambridge downtown and offers racers a 92.4 mile long course with 481 ft of climbing, making it the flattest and likely fastest race of the GFNY circuit. It’s Maryland’s first ever mass participation cycling race....

September 28, 2023

MEC Expands Sizing for Both Technical Hiking and Skiing Collections

VANCOUVER, B.C. — (September 28, 2023) /ENDURANCE SPORTSWIRE/ – Mountain Equipment Company(MEC), Canadian retailer and outdoor gear brand, is beyond excited to announce the addition of plus sizes to their technical apparel collections for fall and winter. MEC believes that every woman should have the opportunity to participate in and enjoy outdoor...

September 27, 2023

Peloton, Lululemon Partner on Content as Mirror Gets the Ax

After abandoning the connected fitness ship and pivoting to app-based experiences, Lululemon and Peloton have teamed up in a five-year global partnership to reach a combined 20 million members and guests. Lululemon is also finally shutting down its connected fitness Mirror, which it will discontinue before the end of the...

September 27, 2023

Train delays Quad Cities Marathon mid-race: How race coordinators accounted for timing issues

More than 4,000 runners pounded the pavement at the 26th Quad Cities Marathon, but roughly 200 of them got a lengthy break in the middle of it. Numerous participants experienced a delay as they waited for a train to cross the tracks on Gaines Street in Davenport near Modern Woodman Park....

September 27, 2023

lululemon and Peloton Announce Five-Year Strategic Global Partnership

lululemon and Peloton announced a five-year strategic global partnership through which Peloton will become the exclusive digital fitness content provider for lululemon, and lululemon will become the primary athletic apparel partner to Peloton. Together, the brands will engage their global community of members in the United States, Canada, the United...

September 27, 2023

Diplo, Chace Crawford, Trixie Mattel & More to Participate In Malibu Triathlon to Raise Funds for Children’s Hospital Los Angeles

MALIBU, Calif. – Sept. 27, 2023/ENDURANCE SPORTSWIRE/ – The Malibu Triathlon, presented by Super League Triathlon, announced the star-studded lineup for its Celebrity Division race that will take place on Sunday, Oct. 1 at Zuma Beach. Diplo, Chace Crawford, Trixie Mattel, Daniela Ruah, Jesse Metcalfe, Timothy Olyphant, Ben Higgins, ChefRush and more...

September 27, 2023

Maine Marathon Partners with Kinomap, Highlighting Beautiful Fall Half Marathon Course and Fundraising Opportunities

PORTLAND, Maine (Sept. 27, 2023) /ENDURANCE SPORTSWIRE/ – Kinomap for Races continues its filming tour of standout North American events with the 2023 Gorham Savings Bank Maine Half Marathon this weekend. The Maine Marathon is not only a great local race but supports important fundraising causes. Kinomap is excited to help...

September 27, 2023

Annual Cycling Event in California Raises Over $1 Million to Fight Arthritis, Impacting Nearly 60 Million Adults and Hundreds of Thousands of Children in the U.S.

LOS ANGELES – September 27, 2023/ENDURANCE SPORTSWIRE/ – The 23rd annual California Coast Classic Bike Tour presented by Amgen, kicks off this coming Saturday in San Francisco en route to Los Angeles. Two hundred cyclists will embark on the eight-day, 525-mile tour while raising funds and awareness for the Arthritis Foundation...

September 27, 2023

Women’s Professional Athlete Field Announced for VinFast IRONMAN World Championship in Kailua-Kona, Hawai`I

- For the first time in the 40-plus year history of triathlon’s pinnacle event, professional and age group women will have their own edition of the VinFast IRONMAN World Championship triathlon in Kailua-Kona, Hawai`i on October 14 - Defending IRONMAN World Champion Chelsea Sodaro (USA) headlines the field in a...

September 27, 2023

12th Annual Kerrville Triathlon Festival Sets New Records

AUSTIN, Texas, September 27, 2023 /ENDURANCE SPORTSWIRE/ – The Kerrville Triathlon Festival marked its 12th year this past weekend on September 23-24, 2023. A record setting 2,100 triathletes from 27 states, an all-time high for the event, flocked to the scenic backdrop of Kerrville, Texas. As with previous years, the breathtaking...