December 1, 2023

Vittoria Launches Corsa PRO Gold Limited Edition Tire

/ENDURANCE SPORTSWIRE/ - Only one bicycle tire can claim the title of winningest tire of 2023. The Vittoria Corsa PRO achieved what seemed impossible to accomplish in one season, winning Milano-Sanremo, Paris-Roubaix, Giro d’Italia, Tour de France, La Vuelta, and Road World Championships. To commemorate this golden year, Vittoria introduces...

November 30, 2023

Where is The Line Between Athlete and Influencer?

"If a brand is not working with content creators or engaged in influencer marketing, they are behind,” notes Izzy Seidel, a content creator, recreational runner, running influencer, and co-creator of the meme account Sad Girl Track Club. As running brands invest in social media influencers and professional athletes, runners face...

November 30, 2023

Salomon Unveils New S/Lab Spectur: A “Super Shoe” for Everyday Runners

ANNECY, FRANCE (Nov. 29, 2023)/ENDURANCE SPORTSWIRE/ – Salomon unveils a new high-performance race-day running shoe built to deliver the same benefits to everyday runners that elite-level marathoners receive from their shoes. The S/LAB Spectur running shoe, available in May 2024, is a racing shoe that features the same premium materials and...

November 30, 2023

20 Most Fit Countries in the World

According to the WHO, the worldwide prevalence of obesity and overweight tripled between 1975 and 2016. While some countries proved to be fit, with a significant portion of their population exhibiting normal weight, a substantial portion of the world's population still struggles with the repercussions of being overweight and underweight. In...

November 30, 2023

Memorial Hermann and IRONMAN Agree to Multi-Year Extension of Title Partnership for IRONMAN Texas Triathlon

THE WOODLANDS, Texas / TAMPA, Fla. (Nov. 30, 2023) /ENDURANCE SPORTSWIRE/ – IRONMAN® and Memorial Hermann have entered into a multi-year extension to continue as the title partners of the Memorial Hermann IRONMAN® Texas triathlon, part of the VinFast IRONMAN North America Series. Registration for the 2024 Memorial Hermann IRONMAN North...

November 30, 2023

R-bies chooses MYLAPS to offer best-in-class sports timing in Japan

TOKYO / HAARLEM (30 November, 2023) /ENDURANCE SPORTSWIRE/ – R-bies, one of the largest timing companies in the world, partners up with MYLAPS to offer best-in-class sports experiences to event organizers, their participants and fans in Japan. Both parties signed an agreement to work together in the coming years. Based in...

November 30, 2023

Coronado Celebrates Love, Health, And Fun at the 14th Annual Valentine’s Day 10k, 5k, & 1-Mile Run

San Diego, Calif. /ENDURANCE SPORTSWIRE/ - On Sunday, February 4, 2024, Coronado Island will be the enchanting backdrop for the 14th Annual Valentine’s Day 10K, 5K, and 1-Mile Fun Run, inviting participants to embark on a journey inspired by love. This unique event promises an extraordinary experience, featuring jeweled heart-shaped...

November 30, 2023

New Vittoria Barzo & Mezcal Rainbow Editions

BENTONVILLE, AR November 30th 2023 /ENDURANCE SPORTSWIRE/ – To celebrate the long-lasting partnership with the Union Cycliste Internationale (UCI), Vittoria unveils a new version of the popular cross-country tires Barzo and Mezcal featuring the UCI logo and a stylish rainbow swoosh on the tire sidewalls. Bringing the UCI Mountain Bike World...

November 30, 2023

Alete™ Active Nutrition partners with Henry Schein Medical Athletics & Schools to expand distribution of SaltStick®, Bonk Breaker® brands to sports medicine professionals across the country

THOUSAND OAKS, CALIF.— November 30, 2023/ENDURANCE SPORTSWIRE/ – Alete Active Nutrition, LLC (Alete) – a portfolio company that owns multiple sports nutrition brands, including SaltStick, Bonk Breaker, JoJé Bar® and Vitassium® – today announced plans to expand its United States distribution through Henry Schein Medical’s Athletics & Schools business. The partnership will...

November 29, 2023

Runners are swallowing data-tracking pills to create better watches

Researchers at the National University of Singapore’s (NUS) Yong Loo Lin School of Medicine, in collaboration with Samsung Singapore, are experimenting with a new generation of wearables that estimate with more accuracy the impact of heat strain on runners. The teamwork between NUS and Samsung will pave the way for...

November 29, 2023

GFNY announces UCI pro race Gran Premio New York City

NEW YORK CITY, November 29, 2023 /ENDURANCE SPORTSWIRE/ – The inaugural UCI 1.2 men elite pro race “Gran Premio New York City” will be held on May 19, 2024 on the same course and same day as the 12th annual mass participation race “Michelob ULTRA GFNY World Championship NYC”. World premiere...

November 29, 2023

The Running Event 2023 Kicks Off with Record-Breaking Exhibit Hall

AUSTIN, Texas (November 29, 2023)/ENDURANCE SPORTSWIRE/ – The Running Event (TRE), North America’s premier specialty retail conference and trade show, will today open its doors to the 2023 exhibit hall. Taking place November 28-30 at the Austin Convention Center in Austin, TX, the 17th edition of TRE is the largest in show...

November 29, 2023

2023 Turkey Trots Shatter Participation Records on RunSignup

November, 2023 /ENDURANCE SPORTSWIRE/ – RunSignup, the leading US technology provider for endurance events, released their event participation numbers for Thanksgiving Day, the biggest running day of the year. In 2023, the platform had a record 920,761 participants registered to participate in 833 races across the country, with more than $1.9...

November 29, 2023

Olympians slated to compete at CLASH Endurance Daytona Event Weekend, Dec. 1-3, 2023

Nov., 2023 (Daytona, FL) /ENDURANCE SPORTSWIRE/ – Two Olympians will be among the notable athletes lining up on the start line to compete in the CLASH Endurance event weekend, taking place at the Daytona International Speedway Dec. 1-3, 2023. They will be alongside more than 3,000 other participants ranging in age...

November 28, 2023

The San Diego Crew Classic Extends Partnership with RegattaCentral

/ENDURANCE SPORTSWIRE/ - The San Diego Crew Classic has extended its partnership with RegattaCentral, the leading online solutions provider for the rowing community. For the next five years, RegattaCentral will remain the Official Registrar for the event. For almost 20 years, this partnership has played a crucial role in the...

November 28, 2023

PEARL iZUMi and Nathan owner, United Sports Brands, acquired by Norwest Equity Partners

Norwest Equity Partners (NEP), a middle market investment platform founded in 1961, has acquired United Sports Brands (USB), which has a diverse portfolio of sporting goods and active lifestyle brands. The transaction closed on November 20, 2023, and financial terms were not disclosed. United Sports Brands’ (USB’s) six brands are: PEARL iZUMI,...

November 28, 2023

Tonal Sues Smart Home Gym Rival Speediance

Tonal, the smart home gym company, has filed a lawsuit against competitor Speediance, alleging the rival brand infringes on its patents and is engaging in false and misleading advertising. The China-based Speediance is also alleged to tout itself as the “Tonal killer” and alter and/or delete reviews on its website...

November 28, 2023

PEARL iZUMi and Nathan owner, United Sports Brands, acquired by Norwest Equity Partners

Norwest Equity Partners (NEP), a middle market investment platform founded in 1961, has acquired United Sports Brands (USB), which has a diverse portfolio of sporting goods and active lifestyle brands. The transaction closed on November 20, 2023, and financial terms were not disclosed. USB products are sold by leading retailers...

November 28, 2023

Michael Clemons Named Running USA Director of Operations

Nov. 28, 2023/ENDURANCE SPORTSWIRE/ – Running USA is pleased to announce that Michael Clemons has accepted a permanent role as the organization’s Director of Operations. Clemons has been serving in this capacity as a contractor since September and becomes a full-time staff member effective December 1. "I've had the opportunity to...

November 28, 2023

The Rise of Female Leaders in Fitness & Wellness

During a panel discussion entitled “Women in Charge: Leading beyond Boundaries in Fitness & Wellness,” part of Athletech News’ DISRUPT 2023 video series, a group of highly successful female fitness executives reflected on their journeys to the top of their field, the circumstances that helped get them there and the...

November 28, 2023

Nike and Alberto Salazar settle $20 million lawsuit with Mary Cain over alleged abuse

On Monday, Nike, disgraced coach Alberto Salazar and distance runner Mary Cain reached a settlement in the $20 million lawsuit filed by Cain, as reported by The Oregonian. The lawsuit accused Salazar of emotional and physical abuse towards Cain and highlighted Nike’s alleged failure to provide adequate oversight during her...

November 28, 2023

Running USA Reveals Exciting Conference Idea Labs Ahead of Price Increase

ORLANDO (Nov. 28, 2023) /ENDURANCE SPORTSWIRE/ – With two days to go before a price increase for the 2024 Running USA Industry Conference presented by haku, additional Idea Labs have been added to the event’s high octane educational lineup. Not registered for the world’s biggest and best running industry yet? Sign...

November 28, 2023

2024 XTERRA APAC Triathlon and Trail Run Championship Not to Be Missed

APAC Triathlon and Trail Run Championships to headline 8-race off-road festival. Top off-road triathletes to compete for $25,000 USD Elite prize purse, 58 World Championship slots, and XTERRA APAC Championship crowns. Marathon and Half Marathon runners to compete for regional title crowns and limited slots to the XTERRA Trail Run...

November 28, 2023

Leading road safety experts Bodylite announce partnership with sports, leisure and outdoor distribution agency Reydon Sports

28th November 2023, UK/ENDURANCE SPORTSWIRE/ – Bodylite are a leading Irish sportswear brand that specialise in visibility products and active gear for runners, walkers, cyclists and outdoor enthusiasts. Founded by Padraic George in 2013, the dedicated team based in Co Carlow, Ireland, have spent many years developing their industry-leading product...

November 28, 2023

Sprints Takes the Lead at The Running Event 2023 with Innovative Sling Its

Cincinnati, OH /ENDURANCE SPORTSWIRE/ – Sprints, the pace-setter in distance running apparel and accessories, is excited to announce its triumphant return to The Running Event (TRE) this year, where they'll be showcasing their latest and most innovative strides in the running world. This year's star: the launch of their groundbreaking accessory...