Showcased News

April 1, 2023

Tifosi Optics Celebrates 20th Anniversary with Platinum Giveaway Package

Watkinsville, GA (April 1, 2023) /ENDURANCE SPORTSWIRE/ – Tifosi Optics, the #1 brand of cycling eyewear in the United States, is thrilled to celebrate its 20th anniversary with an exciting giveaway promotion throughout the month of April. Beginning on April 1st, 2023, Tifosi fans can enter for the chance to win...

March 31, 2023

Women-Owned Running Apparel Brand Launches Unique Campaign Profiling Individuals Sharing Dreams to Inspire Others

March 31, 2023 - (Santa Barbara, CA.) /ENDURANCE SPORTSWIRE/ – Santa Barbara-based women-owned performance-running apparel company rabbit announced the launch of its Dream Chasers campaign and apparel line that highlights monthly stories about individuals who dream on their own terms. In honor of avid runners' unique running practices paired with rabbits'...

March 31, 2023

Science in Sport (SiS) announces an exclusive partnership with Eilish McColgan, Britain’s top female long-distance runner

31st March - London, UK /ENDURANCE SPORTSWIRE/ – Science in Sport (SiS) has signed an exclusive partnership with Eilish McColgan. The global endurance nutrition brand will support Britain’s top female long-distance runner as she builds up to her eagerly awaited marathon debut at the London Marathon at the end of April -...

March 31, 2023

Tifosi Expands Swank Series Sunglasses with Smirk

Watkinsville, GA (March 31, 2023) /ENDURANCE SPORTSWIRE/ – Tifosi Optics, a leading sport and lifestyle eyewear brand, is thrilled to announce the launch of its newest lifestyle sunglass: Smirk. Designed for everyday wear and casual outdoor activities, Smirk is a fashionable yet functional pair of durable eyewear that won’t break the...

March 31, 2023

Live tracking comes to the Buck Fifty

Front Royal, Va. /ENDURANCE SPORTSWIRE/ – The Buck Fifty, a popular 150-mile overnight relay race based out of Chillicothe, Ohio, is gearing up for their 2023 event on April 21-22. To help enhance the experience for participants and event directors alike, the Buck Fifty has partnered with Enabled Tracking, a real-time...

March 30, 2023

World Champions and Top Contenders To Highlight High Caliber Pro Field At Athletic Brewing IRONMAN 70.3 Oceanside Triathlon To Kick Off The 2023 IRONMAN 70.3 North American Series

OCEANSIDE, Calif. (March 30, 2023) /ENDURANCE SPORTSWIRE/ - Top talent from around the globe along with approximately 2,800 age group athletes will descend on the South Coast of California on Saturday, April 1 at the 2023 Athletic Brewing IRONMAN® 70.3® Oceanside triathlon. A world-class field of professional athletes featuring IRONMAN...

March 30, 2023

What You Do (and Don’t) Need in a Running Shoe

Humans have run for hundreds of thousands of years, most without the benefit of cushy, brightly colored footwear. But take a stroll around a sporting goods store or scroll through a running website, and you’ll find a dizzying array of options. Some promise speed, others comfort and injury reduction —...

March 30, 2023

Wesley Kiptoo and Caroline Rotich Aim to Defend Titles at the 2023 UPMC Health Pittsburgh Half Marathon

PITTSBURGH (March 30, 2023) /ENDURANCE SPORTSWIRE/ – Wesley Kiptoo and Caroline Rotich will return to the streets of Pittsburgh to defend their titles at the 2023 UPMC Health Plan Pittsburgh Half Marathon, scheduled for Sunday, May 7. Last year in their Pittsburgh debuts, Kiptoo and Rotich both set new event records....

March 30, 2023

Feature Documentary Film Announced with Support from DeFeet and Repreve

Hildebran, NC, March 30, 2023 /ENDURANCE SPORTSWIRE/ – Producer Shane Cooper and director Paul Willerton have teamed up to create a new feature-length documentary film, Flandrien. The film is set in the Flanders region of Belgium and explores the past, present, and future of cycling and local culture. The Tour of...

March 30, 2023

Kitman Labs, Columbus Crew Unveils Wide-Ranging “Innovation Partnership” to Support Advancement in Player Development, Coaching, Scouting & Recruitment

MENLO PARK, Calif. and COLUMBUS, Ohio, March 30, 2023 /ENDURANCE SPORTSWIRE/ – Kitman Labs, the performance intelligence company setting a new industry standard for how elite sports organizations use data, today announced a landmark multi-year partnership with the Columbus Crew of Major League Soccer (MLS). The partnership will be housed at...

March 30, 2023

Course Records Expected to Drop at 13th Annual Carmel Marathon Weekend

CARMEL, Ind. (March 30, 2023) /ENDURANCE SPORTSWIRE/ – With one of the fastest and flattest Midwestern marathon and half marathon courses in the spring, the 2023 Carmel Marathon Weekend has attracted an elite field of runners aiming to break course records on Saturday, April 8 in Carmel, Ind. CRRG Events, event...

March 30, 2023

Jo Sinclair Named as Super League Triathlon’s Chief Commercial and Marketing Officer

/ENDURANCE SPORTSWIRE/ – Super League Triathlon (SLT) have announced the appointment of Jo Sinclair as its new Chief Commercial and Marketing Officer. Jo has more than 20 years experience in the sports industry leading commercial and marketing teams in football, Formula 1 and netball, and joins SLT at an exciting time...

March 30, 2023

XTERRA Returns to Australia + World Cup Preview

/ENDURANCE SPORTSWIRE/ – XTERRA is headed down under for the first time since 2019 when the third stop on the 2023 Asia-Pacific Tour rolls into the southwest coastal town of Dunsborough, Western Australia this weekend. The race will award $7,500 USD equally to the top 5 men and women elite competitors...

March 30, 2023

4iiii’s latest firmware update optimizes power meter for any terrain

COCHRANE, ALBERTA — MARCH 30 2023 /ENDURANCE SPORTSWIRE/ – 4iiii Innovations Inc., the leader in power-driven cycling performance, announced today its latest firmware update to its PRECISION 3 Powermeter. PRECISION 3 retains its extremely low profile, 800-hour battery life, and stellar accuracy, but adds Gyroscope and more responsive cadence and power output....

March 30, 2023

RACE RESULT Track Box Passive Patent Granted in US and EU

/ENDURANCE SPORTSWIRE/ – RACE RESULT is excited to share that it has received US and EU patents for its cutting-edge sports timing device, Track Box Passive. Since the introduction of the Track Box Passive in 2020, the solution has become very popular among timekeepers around the world. Every weekend, several hundred...

March 30, 2023

US Trail Running Conference Announces 2023 Theme

Nailsworth, England /ENDURANCE SPORTSWIRE/ – Active at Altitude, organizers of the US Trail Running Conference, presented by Marathon Printing, has announced the theme for this year’s eleventh annual event, Building a Sustainable Approach to the Business of Trail Running. This year’s theme is an organic development that combines previous themes focused...

March 29, 2023

Exercise May Help Counteract the Toll of Poor Sleep

In an ideal world, experts say, you would get both ample exercise and ample sleep. But a new study suggests that exercise could potentially help counteract the health consequences of not getting a proper amount of sleep. DNYUZ

March 29, 2023

Adidas retracts opposition to Black Lives Matter three-stripe design

Sportswear maker Adidas AG (ADSGn.DE) on Wednesday reversed course 48 hours after asking the U.S. Trademark Office to reject a Black Lives Matter application for a trademark featuring three parallel stripes. Adidas rescinded its opposition without prejudice, which means it could still challenge the trademark on the same grounds in...

March 29, 2023

The IRONMAN Foundation Announces 2023 Ambassador Team and Service Project Schedule

TAMPA, Fla. (March 29, 2023) /ENDURANCE SPORTSWIRE/ – The IRONMAN Foundation, Inc., which aims to create positive, tangible change in race communities through grants and volunteerism efforts, announced today its 2023 IRONMAN Foundation Ambassador Team, along with 18 service project initiatives for the season. Leading the team as The IRONMAN Foundation...

March 29, 2023

The Race That Changed Running: The Book Behind Trail Running’s Biggest Race

/ENDURANCE SPORTSWIRE/ – Helvetiq will publish The Race That Changed Running in English and French on June 13, 2023, two months before the 20th anniversary edition of the world’s most important trail race. In 2023, more than 30,000 people from more than 100 countries have entered the lottery for starting places...

March 29, 2023

The Feed Enters Exclusive Partnership with Triple Bypass for 2023

March 29, 2023– Evergreen, Colo /ENDURANCE SPORTSWIRE/ – The Triple Bypass, a ride produced by Team Evergreen that attracts cyclists from around the US on a course that travels over three Colorado mountain passes, has partnered with The Feed, the largest online marketplace for athletes, to help 5,000 riders fuel efficiently for the...

March 29, 2023

USA Cycling Names New National Team Coaches and Directors across Track, Road, and BMX

COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ – USA Cycling is proud to welcome aboard three new members to the Sports Performance staff: Craig Griffin as the Senior Director of Track, Tanner Putt as the Director of Road, and German Medina as the BMX Racing National Team Coach. The Sport Performance team is...

March 29, 2023

Gaffuri and Reinert win GFNY Cannes

New York City, March 29, 2023 /ENDURANCE SPORTSWIRE/ – Cannes hosted the second edition of GFNY Cannes this past Sunday. The racecourse was 111.3 km with 2013m of climbing, including Col du Tanneron and Col d’Avaye. GFNY Cannes started off at La Bocca beach with over 600 riders. Col du Tanneron...

March 29, 2023

Derek Carr, Alex Smith and Dawn Staley Lead Investment Round with Active Recovery Leader OOFOS

Braintree, Mass., March 29, 2023 /ENDURANCE SPORTSWIRE/ OOFOS, one of the world’s fastest growing footwear companies and the global leader in Active Recovery footwear, recently completed a growth investment round of funding led by professional football quarterbacks Derek Carr and Alex Smith, and basketball coach Dawn Staley. The investment round...

March 29, 2023

New Episode Of Mondays With Mark Allen On YouTube

/ENDURANCE SPORTSWIRE/ - The popular YouTube series, Mondays with Mark Allen airing regularly on Monday evenings focuses on the people and trends in the sport of triathlon. This weeks episode features a very special interview with TriDot Coaching and Predictive Fitness Founder, Jeff Booher. In this episode Mark and Jeff...