September 27, 2023

Train delays Quad Cities Marathon mid-race: How race coordinators accounted for timing issues

More than 4,000 runners pounded the pavement at the 26th Quad Cities Marathon, but roughly 200 of them got a lengthy break in the middle of it. Numerous participants experienced a delay as they waited for a train to cross the tracks on Gaines Street in Davenport near Modern Woodman Park....

September 27, 2023

lululemon and Peloton Announce Five-Year Strategic Global Partnership

lululemon and Peloton announced a five-year strategic global partnership through which Peloton will become the exclusive digital fitness content provider for lululemon, and lululemon will become the primary athletic apparel partner to Peloton. Together, the brands will engage their global community of members in the United States, Canada, the United...

September 27, 2023

Maine Marathon Partners with Kinomap, Highlighting Beautiful Fall Half Marathon Course and Fundraising Opportunities

PORTLAND, Maine (Sept. 27, 2023) /ENDURANCE SPORTSWIRE/ – Kinomap for Races continues its filming tour of standout North American events with the 2023 Gorham Savings Bank Maine Half Marathon this weekend. The Maine Marathon is not only a great local race but supports important fundraising causes. Kinomap is excited to help...

September 27, 2023

Annual Cycling Event in California Raises Over $1 Million to Fight Arthritis, Impacting Nearly 60 Million Adults and Hundreds of Thousands of Children in the U.S.

LOS ANGELES – September 27, 2023/ENDURANCE SPORTSWIRE/ – The 23rd annual California Coast Classic Bike Tour presented by Amgen, kicks off this coming Saturday in San Francisco en route to Los Angeles. Two hundred cyclists will embark on the eight-day, 525-mile tour while raising funds and awareness for the Arthritis Foundation...

September 27, 2023

Women’s Professional Athlete Field Announced for VinFast IRONMAN World Championship in Kailua-Kona, Hawai`I

- For the first time in the 40-plus year history of triathlon’s pinnacle event, professional and age group women will have their own edition of the VinFast IRONMAN World Championship triathlon in Kailua-Kona, Hawai`i on October 14 - Defending IRONMAN World Champion Chelsea Sodaro (USA) headlines the field in a...

September 27, 2023

12th Annual Kerrville Triathlon Festival Sets New Records

AUSTIN, Texas, September 27, 2023 /ENDURANCE SPORTSWIRE/ – The Kerrville Triathlon Festival marked its 12th year this past weekend on September 23-24, 2023. A record setting 2,100 triathletes from 27 states, an all-time high for the event, flocked to the scenic backdrop of Kerrville, Texas. As with previous years, the breathtaking...

September 27, 2023

Sprint finish at GFNY Chile

New York City, September 27, 2023 /ENDURANCE SPORTSWIRE/ - Viña Veramonte hosted the 5th edition of GFNY Chile this past Sunday. The race course was 127.9km long with 1832m of climbing. The race started off fast and right from the beginning at km 6, Eyair Astudillo (Chile) took the lead....

September 27, 2023

BibRave to Provide Comprehensive Marketing Services for the Silicon Valley Leadership Group Foundation’s Signature Races

San Jose, CA /ENDURANCE SPORTSWIRE/ – BibRave, the leading-edge endurance and fitness marketing agency, is excited to announce a partnership with the Silicon Valley Leadership Group Foundation (SVLGF) to provide comprehensive marketing services for the organization’s upcoming race events - the Applied Materials Silicon Valley Turkey Trot - the largest Thanksgiving...

September 26, 2023

Georgia Multisports announces new half and international triathlon in Kentucky

Lawrenceburg, Kentucky – September 26 /ENDURANCE SPORTSWIRE/ - Georgia Multisports announced that Lawrenceburg, Anderson County will be home to a new, challenging half and international distance triathlon September 21, 2024. The race consists of a swim, bike and run and will span three counties in Central Kentucky, although most of...

September 26, 2023

What We Know About the Future of Endurance Training

An expert panel of 25 sports scientists who work with world-leading endurance athletes and coaches peered into their crystal balls to predict why and how they think top athletes will keep getting faster. Sports scientists weigh in on the trends that will keep the PRs coming. Triathlete

September 26, 2023

EXEC: Superfeet’s New CEO Discusses the Untapped Insoles Opportunity

Trip Randall, a former long-time Nike executive and the third CEO in Superfeet‘s 46-year history, talks with SGB Executive about the outsized growth potential still ahead for Superfeet as well as for the overall insoles category. SGB

September 26, 2023

Unveiling the Valaris contrast therapy tub from Michael Phelps Chilly GOAT Cold Tubs by Master Spas

Fort Wayne, IN – SEPTEMBER 26, 2023 /ENDURANCE SPORTSWIRE/ - Master Spas, a leading manufacturer of premium swim spas and hot tubs, is excited to announce the latest addition to its Michael Phelps Chilly GOAT Cold Tub lineup – the Valaris. This revolutionary contrast therapy tub offers two separate bodies...

September 26, 2023

Adidas tests upper limit of running market with $500 shoe

Adidas' newest running shoes, worn by Ethiopia's Tigist Assefa on Sunday to set a new women's marathon world record in Berlin, went on sale on Tuesday with an eye-watering price tag that will test the enthusiasm of amateur runners. At $500 a pair, the Adizero Adios Pro Evo 1 cost...

September 26, 2023

Whoop Launches AI Health & Fitness Coach Using ChatGPT Tech

Whoop has launched Whoop Coach, an advanced generative AI feature that will fundamentally shift how individuals receive personalized health and fitness guidance. In a partnership with Open AI, the lab behind ChatGPT, Whoop Coach leverages GPT-4 technology to deliver highly personalized coaching on demand. Will Ahmed, founder and CEO of...

September 26, 2023

Malibu Triathlon Gets Green Light from Malibu City Council After Threat From Tidewater Goby

The Malibu City Council voted to allow the triathlon to go ahead this weekend after the fate of the event was in question over permitting issues as a result of an altered course that was designed as a way to protect an endangered fish species that have taken residence in...

September 26, 2023

VELO Sports Center to Host the 2024 Pan American Track Cycling Championships

September 26, 2023 / LOS ANGELES /ENDURANCE SPORTSWIRE/ – USA Cycling and Dignity Health Sports Park today announced that the VELO Sports Center at Dignity Health Sports Park will host the 2024 Pan American Track Cycling Championships from April 4-7, 2024. The participating countries include Argentina, Brazil, Chile, Colombia, Costa Rica,...

September 26, 2023

Electrolit Unveils Format, Formula & Flavor Innovations at NACS Show 2023

Cerritos, Calif. (Sep 26, 2023) /ENDURANCE SPORTSWIRE/ – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – is debuting scientifically formulated powder sachets in a trio of flavors and the iconic Blue Raspberry and Strawberry Banana in Zero formats at the premier convenience and fuel retailing...

September 26, 2023

Challenge Family Returns to North America with the Announcement of SAIL Challenge Cap Québec

26 September 2023 /ENDURANCE SPORTSWIRE/ – Challenge Family has made a decisive return to North America with today’s announcement of the major new middle distance race, SAIL Challenge Cap Québec powered by Argon 18, set in the heart of the Canadian UNESCO World Heritage city. Set to take place on 19-21...

September 26, 2023

boobydoo announced as Official Sports Bra Supplier for Bristol Sport

26th September 2023 - Derby, UK/ENDURANCE SPORTSWIRE/ – boobydoo are the UK’s leading sports bra experts, offering fitting advice and education for active women, while providing access to some of the most popular sports bra brands, including Shock Absorber, Sportjock, Panache Sport and Freya Active. Their vision is to provide women...

September 26, 2023

Introducing Altra’s First Low-Drop Shoe AltraFWD Experience

DENVER /ENDURANCE SPORTSWIRE/ – Altra, a leading innovator in performance running, is beyond excited to announce the launch of the all-new low-drop road shoe, AltraFWD Experience. For over a decade now, Altra has been delivering comfort to as many runners as possible through natural foot positioning on both road and trail. The...

September 26, 2023

Track Dedication, New Courses Make Second Annual Run Medford Memorable

MEDFORD, Mass. /ENDURANCE SPORTSWIRE/ – Hundreds of runners took to the streets of Medford this weekend as Run Medford made its return to the community. The two-day event began on Friday afternoon with Mayor Breanna Lungo-Koehn officially dedicating the Dave McGillivray Track at Hormel Stadium. McGillivray, Boston running legend and long-time...

September 26, 2023

Winners Set Course Standards At Tree House Brewing Company Half Marathon

DEERFIELD, Mass. /ENDURANCE SPORTSWIRE/ – The sold-out, inaugural Tree House Brewing Company Half Marathon welcomed 2,100 runners on Sunday, Sept. 17. Champions of the brand-new 13.1-mile event set the course standards for future runnings. Will Norris was named the victor in the men’s division with a time of 1:08:31. In the...

September 26, 2023

Endurance Zone closes multi-million dollar funding round

/ENDURANCE SPORTSWIRE/ – Endurance Zone, a global rewards platform for sports and fitness brands to engage and retain active customers, is excited to announce that it has secured additional funding, bringing a close to its recent funding round. The latest funding comes from Equable Partners, a UK-based investment firm co-founded by...

September 26, 2023

LOGE Camps Secures Over $16 Million Investment

(NORTH BEND, WASHINGTON) /ENDURANCE SPORTSWIRE/ - LOGE Camps, the rapidly-growing lodging brand that enables travelers to effortlessly engage with the outdoors, has recently secured a capital investment to help fuel the Company’s continued growth and success. LOGE Camps will use the investment provided through DCA Family Office and other existing...

September 26, 2023

Naturade Named the Official Protein Powder of the McCourt Foundation’s LA Marathon, Santa Monica Classic and Rose Bowl Half Marathon and 5K

LOS ANGELES, California - September 26, 2023 /ENDURANCE SPORTSWIRE/ – In partnership with the McCourt Foundation (TMF), Naturade has been named the Official Protein Powder of the LA Big 5K, Santa Monica Classic, Rose Bowl Half Marathon & 5K and Los Angeles Marathon presented by ASICS. The 39th running of the...