Showcased News

June 1, 2023

REI Introduces Its First Trail Running Shoes Since 1970s

REI jumps back with a brand-new trail runner line called Swiftland. Not only is this shoe a big deal for REI, which has been out of the running shoe game for almost half a century, but, according to the brand, it’s also a big deal for the planet. The Swiftland...

June 1, 2023

Running throughout middle age can help prevent memory decline, study shows

Scientists at universities in the United States and Mexico are adding to the growing evidence of running’s benefits to brain health with research looking specifically at the effects of regular exercise on neurons formed in early adulthood. Their findings, published in the journal eNeuro, show long-term running not only promotes...

June 1, 2023

Wolff E-Bikes Now at 130 Dealers in NA; New US Sales Team Adds Momentum

Quebec, Canada (June 1, 2023)/ENDURANCE SPORTSWIRE/ – One of North America’s fastest-growing e-bike brands, Canada’s Wolff E-Bikes, recently added their 130th retailer, with 80 of those in the US. But they’re not stopping there; they also aim to bolster that growth even further with a new US sales team composed of long-time...

June 1, 2023

Ready, Set, Register: Sign up now for St. Jude Memphis Marathon Weekend

MEMPHIS, Tenn. (June 1, 2023)/ENDURANCE SPORTSWIRE/ – Now is the time to register for St. Jude Memphis Marathon® Weekend presented by Juice Plus+, happening Saturday, Dec. 2. Join runners, volunteers and supporters from Memphis and around the world to support the lifesaving mission of St. Jude Children’s Research Hospital®: Finding cures....

June 1, 2023

Registration Now Open for the 2023 EQT Pittsburgh 10 Miler and 10K

PITTSBURGH (June 1, 2023)/ENDURANCE SPORTSWIRE/ – Registration is now open for the 2023 EQT Pittsburgh 10 Miler and 10K, one of Pittsburgh’s largest fall running events. The 10K option returns with a brand new walking division to inspire even more people to MOVE at the event on Nov. 5. “We launched...

June 1, 2023

Lionel University and Spartan Race Join Forces to Revolutionize Exercise Science Education

[Carpinteria, CA, 6/1/2023] /ENDURANCE SPORTSWIRE/ - Lionel University, a leading fully accredited online university with a concentration in Exercise Science, proudly announces its strategic partnership with Spartan Race, the global leader in obstacle course racing. This collaboration marks a groundbreaking venture in the field of exercise science education, as Lionel...

June 1, 2023

Elite continues with GFNY

NEW YORK CITY, June 1, 2023 /ENDURANCE SPORTSWIRE/ - Italy based Elite specializes in the research, development and production of smart trainers, sports bottles, and bottle cages. It’s the number one bike bottle supplier for professional cycling. “Our unwavering dedication to developing products that maximize performance and elevate user experience...

June 1, 2023

KOO Eyewear launches new LUCE Capsule Collection

(June 1, 2023) /ENDURANCE SPORTSWIRE/ - The premium Italian Eyewear brand, KOO Eyewear, announced the official launch of its capsule collection LUCE - a collection designed for cyclists looking to leave their mark on the roads. Inspired by the Italian word for light, the LUCE collection offers new additions to...

June 1, 2023

Team AMANI partners with Nix Biosensors to Improve Cycling Training for East African Cyclists

BOSTON, MASS — June 1, 2023 /ENDURANCE SPORTSWIRE/ – Team AMANI, the professional cycling development program in East Africa, has partnered with Nix Biosensors, a cutting-edge health biosensing company, to integrate the Nix Hydration Biosensor into their training regimen. By training with the Nix Hydration Biosensor, team members will create informed and...

June 1, 2023

Altra’s Best-Selling Torin Road Shoe Gets an Update

DENVER (June 1, 2023)/ENDURANCE SPORTSWIRE/ – Altra, a leading innovator in performance running, has released the seventh iteration of its best-selling Torin road shoe, with Torin 7 updates ranging from a stack height increase to a completely redesigned tongue, heel collar and mesh upper. The Torin is a longtime member of...

June 1, 2023

History & Heritage Race Showcases C-124 Cargo Aircraft

WRIGHT- PATTERSON AIR FORCE BASE, Ohio /ENDURANCE SPORTSWIRE/ - The Douglas C-124 Globemaster II will be the fourth retired aircraft to headline the 2023 History & Heritage Race Series, powered by the Air Force Marathon, beginning July 1. The event marks the fourth of six virtual races during the series’s...

May 31, 2023

CARA Announces New Partnership with PUMA

CHICAGO/ENDURANCE SPORTSWIRE/ – Chicago Area Runners Association (“CARA”) is pleased to announce a partnership with the global sports brand, PUMA, as the official shoe and apparel sponsor of the organization. PUMA will become the official racing partner of CARA programming and events such as “PUMA’s Chi-Town Miles” and “PUMA’s Marathon VIP Experience”....

May 31, 2023

Challenge Kaiserwinkl-Walchsee 2023 announces pro field

/ENDURANCE SPORTSWIRE/ – Challenge Kaiserwinkl-Walchsee today announced its 30-strong professional field at a live press conference at Das Walchsee Aktivresort in the host village of Walchsee in the Austrian Alps. Heading the men’s field is defending champion and current course record holder, Frederic Funk (GER) who is looking forward to a...

May 31, 2023

Belgian and French win GFNY Villard de Lans after 3973m of climbing

New York City, May 31, 2023 /ENDURANCE SPORTSWIRE/ – The mountainous Vercors national park hosted the second edition of GFNY Villard de Lans this past Sunday. The long challenging racecourse was 163.4 km with an elevation gain of 3973 m. After the neutralized descent from the start in the ski resort,...

May 31, 2023

XTERRA Colombia joins 2024 XTERRA Americas Tour

/ENDURANCE SPORTSWIRE/ - XTERRA, the global leader in off-road triathlon, is pleased to announce the addition of XTERRA Colombia to the 2024 XTERRA Americas Tour. In partnership with XPORTIVA, a well-respected endurance events production company based in Bogota, the first-ever XTERRA weekend of events in Colombia will be held May...

May 31, 2023

Announcing Strong Girl Publishing: Moving Stories For Strong Girls, By Strong Girls

/ENDURANCE SPORTSWIRE/ – Strong Girl Publishing is creating books and content to inspire girls in sport, written by young women who’ve been there. The new micro-publishing company was founded by author and journalist Molly Hurford, who has been writing stories for young women athletes for years—including the popular Shred Girls series....

May 31, 2023

John Perry Joins Gnarly Nutrition as Head of Marketing

Salt Lake City, UT (May 31, 2023) /ENDURANCE SPORTSWIRE/ - Gnarly Nutrition is excited to announce the recent hire of John Perry as their new Head of Marketing. John brings more than two decades of strategic and creative marketing expertise for iconic brands. He has successfully built and led marketing...

May 31, 2023

Famed announcer Mike Reilly joins TriDot as “Chief Motivation Officer”

DALLAS, TX – May 31, 2023 /ENDURANCE SPORTSWIRE/ – Famed IRONMAN and endurance sports announcer, Mike Reilly, has joined TriDot, the leading triathlon training platform that uses advanced data analytics and artificial intelligence to optimize training for athletes and coaches. As the official "Chief Motivation Officer" of TriDot, Reilly will inspire and...

May 31, 2023

Trailblazer Marley Blonsky Joins as Supersapiens’ Newest Ambassador

Atlanta – 31 May 2023 /ENDURANCE SPORTSWIRE/ – Supersapiens, the world’s first glucose management system designed for athletes, is proud to announce its partnership with Marley Blonsky. Supersapiens, powered by Abbott’s Libre Sense Glucose Sport Biosensor, will work with Blonsky to champion athletes of all ages, sizes, abilities, and racial diversity...

May 31, 2023

BibRave To Launch American Bike Ride Ambassador Program

Honolulu, HI /ENDURANCE SPORTSWIRE/ – BibRave, the leading-edge endurance and fitness marketing agency, is thrilled to announce its partnership with American Bike Ride (ABR) in launching the highly-anticipated Joy Riders Ambassador Program. This program aims to amplify excitement and engagement surrounding the ABR’s flagship events - DC Bike Ride & Philly...

May 30, 2023

Fitscope Partners with BODYCRAFT to Deliver Virtual Fitness Classes to Gyms for Commercial Use

Los Angeles (May 30, 2023) /ENDURANCE SPORTSWIRE/ - Fitscope, a leader in the production of studio classes for connected fitness equipment, announced today that they have entered a Commercial Subscription partnership with BODYCRAFT to offer Fitscope's popular app providing on-demand workouts for BODYCRAFT's cardio equipment. “We are thrilled to join...

May 30, 2023

Mississippi Gulf Coast Marathon and Louisiana Marathon Voted as Best Marathons in Their States named by RaceRaves

Biloxi, MS | Baton Rouge, LA /ENDURANCE SPORTSWIRE/ - The running community has spoken, and the Mississippi Gulf Coast Marathon and the Louisiana Marathon have emerged as the top marathons in their respective states. RaceRaves, the leading online race finder and reviews community for runners and endurance athletes, has unveiled...

May 30, 2023

Half-Marathon Walking Division Added to Probility Ann Arbor Marathon Event Lineup

ANN ARBOR, MI /ENDURANCE SPORTSWIRE/ - Epic Races announced a new walking category to The Ann Arbor Half Marathon which is part of the Probility Ann Arbor Marathon weekend of events. Walkers can now comfortably participate in this annual community event, walking the 13.1-mile course through the city of Ann...

May 30, 2023

Toyota Announced as Title Sponsor of the 2023 Starlight Run in Portland

Portland, Oregon – May 30, 2023 /ENDURANCE SPORTSWIRE/ – It’s Portland’s most fun summer run. The 45th annual Starlight Run today announces Toyota as the title sponsor and official automotive partner for the 2023 event on Saturday, June 3. The Toyota Starlight Run is an annual summer tradition following the CareFirst...

May 30, 2023

Nike launches ‘first’ hydrogen-powered inland container ship

Global clothing brand Nike has launched the ‘first’ hydrogen-powered inland container ship in Rotterdam, the Netherlands. Developed by Future Proof Shipping (FPS), the retrofitted 110m x 11.45m containership, dubbed H2 Barge 1, has been chartered by BCTN Network on Inland Terminals for Nike EMEA. Now fitted with hydrogen fuel cells,...