Sportive Breaks team up with record-breaking endurance athlete Sean Conway, in launch of seven-day LEJOG challenge

March 11, 2024

The fully supported cycling challenge will be led by world-famous endurance athlete Sean Conway, and see riders take on the iconic 874-mile (1,407km) Lands End to John O’Groats journey in a rapid seven days.

11th March 2024 – UK/ENDURANCE SPORTSWIRE/ – Cycling travel experts, Sportive Breaks promote bespoke premium travel packages for cyclists looking to take part in the world’s most prestigious grand tours, cycling classics and weekenders. The team leaves no stone unturned in the packages they offer, which are specially curated using their many decades of experience in the industry.

Land’s End to John O’Groats is a popular challenge for cyclists, often regarded as the “ultimate UK endurance test”. The route covers approximately 874 miles (1,407 km) and takes riders from the southwestern tip (Lands End) of England to the north eastern tip (John O’Groats) of Scotland. It’s a challenging but rewarding journey that provides cyclists with a unique opportunity to explore the length and breadth of Great Britain on two wheels.

And there is no better ride leader than record-breaking British endurance adventurer Sean Conway, who himself has unrivaled experience of LEJOG, having cycled, run, swam, sailed and driven the course seven times in recent years. Sean says ‘LEJOG holds a very special place in my heart, and is an endurance challenge which sits among the most memorable of my career. We live on one of the most beautiful islands in the world, and this ride offers the perfect opportunity to really enjoy it.”

The iconic ride begins on 7th September at Lands End, and concludes seven days later on 14th September at John O’Groats in Scotland. “This makes this a proper challenge” says Sean, “covering approximately 125 miles a day makes this no easy feat, these are long days in the saddle, but it is the perfect opportunity for the keen cyclist seeking a challenge, whilst enjoying the very best in support and guidance.”

And the support riders will receive throughout is nothing short of unrivaled; with mobile professional mechanics, ride captains and food/support stations on hand to help. Sean will lead, and provide insight, banter and moral support, and two support vehicles will follow the ride, allowing access to all accompanying equipment at all times. A typical day will start between 6:30 and 7am and finish between 4:30 and 5:30pm, leaving plenty of time for riders to recuperate and refuel in anticipation of the following day on the road.

LEJOG with Sean Conway 2024 Stages

  • Day 0 – Saturday 7 September – Pre-LEJOG in Penzance
  • Day 1 – Sunday 8 September – Penzance to Exeter – 204.17km and 3,321m of ascent
  • Day 2 – Monday 9 September – Exeter to Hereford – 210km and 2695m of ascent
  • Day 3 – Tuesday 10 September – Hereford to Wigan – 202km and 1896m of ascent
  • Day 4 – Wednesday 11 September – Wigan to Gretna Green – 195km and 2163m of ascent
  • Day 5 – Thursday 12 September – Gretna Green to Perth – 203km and 2285m of ascent
  • Day 6 – Friday 13 September – Perth to Dingwall/Evanton – 214km and 1850m of ascent
  • Day 7 – Saturday 14 September – Dingwall/Evanton to John O’Groats – 215km and 2125m of ascent

Alex De Waard Director of Sportive Breaks says, “This is an incredibly exciting addition to the Sportive Breaks portfolio, and we’re really looking forward to working with Sean, and to giving a small group of riders a week they will remember for the rest of their lives. LEJOG is as much of a logistical challenge, as it is an endurance one and this package means that all riders need to think about is getting themselves to the start. Being a fully supported event, you can simply enjoy riding your bike and taking in everything each stage has to offer.”

Sean concludes, “If LEJOG has been on your bucket list for a while, this really is the opportunity you’ve been waiting for. It truly is one of the best endurance cycling experiences in the world, and I’m honoured to be in a position to help others discover it for themselves. See you in Lands End this September!”

Is this the 2024 challenge for you? To find out more, visit the Sportive Breaks website, here.

And more information about Sean Conway, visit his website, here.

The Sportive Breaks team can also be found on Facebook, Twitter and Instagram.



Name: Kate Allan

Email: kate@competepr.com

Phone: +447754 072648

About Sportive Breaks

Sportive Breaks caters for athletes who want to participate or spectate in the very best cycling across the world.

Created by Portman Travel Group, who have made significant moves in the sports travel industry in recent years launching Destination Sport Travel, Sportsbreaks.com and Amaze. Sportive Breaks is part of the larger group Destination Sport Experiences, alongside Marathon Tours & Travel, which is headed up by Managing Director, Brendan Fox, who alongside his team, has decades of experience working in the global sports travel industry.

Sportive Breaks offer travel packages and guaranteed entry to sportives, cyclosportives, grand tours, and cycling holidays around the world, together with VIP hospitality access to many of the top professional cycling events, including the UCI Cycling World Championships, Mallorca 312 and Etape du Tour – the only event that gives riders the chance to ride the exact same route as Tour de France pros, amongst many other great trips.

Sportive Breaks are fully ABTA bonded with an ATOL license, in line with the consumer financial protection requirements of UK travel law and proud winners of the Platinum Trusted Service Award from Feefo for three consecutive years.

The team has also opened offices in the USA and Australia, with cycling travel brand Sportive Breaks and world-leading running brand Marathon Tours & Travel joining the family.