Skechers Performance Division Signs on as Official Shoe Sponsor of the Esteemed BolderBOULDER Race
November 20, 2014
Footwear Sponsor of Boston Marathon winner, Meb Keflezighi, joins the Memorial Day 10K Classic with a Two-Year Partnership
NOVEMBER, 20 2014 (BOULDER, COLO)—BolderBOULDER, voted America’s All-Time Best 10K by Runner’s World, today announced the Manhattan Beach, California based Skechers Performance Division is the official shoe sponsor of the race. The 37th running of the BolderBOULDER will take place in Boulder, Colorado on May 25, 2015 and is the U.S.’s fourth-largest road race.
“We know Skechers Performance designs award-winning technical footwear for all types of fitness enthusiasts and we are really excited to introduce our participants to these innovative running and walking shoes,” said BolderBOULDER race director, Cliff Bosley. “Because of their involvement with professional athletes and partnerships with races, we know that they are committed to the sport of road racing and will be a dedicated sponsor of the BolderBOULDER.”
As a part of the two-year partnership, Skechers Performance Division will be providing running shoes to every coach in the BB Racers program; the BolderBOULDER’s elementary and middle school after school training program that culminates at the BolderBOULDER.
“The BolderBOULDER is an iconic race with incredible participation and community involvement,” said Michael Greenberg, president, SKECHERS. “We are looking forward to our partnership in 2015 and we are excited to work with the team in Boulder to bring the Skechers Performance brand experience to all race participants and attendees.
BolderBOULDER participants will also have the opportunity to try on Skechers Performance footwear and test them out on treadmills at the BolderBOULDER store opening on April 11th, 2015 at Twenty Ninth Street. The public is also welcome to experience and purchase Skechers Performance products at their booth at the SportsEXHIBIT located on Pearl Street on Saturday and Sunday, May 23-24 from 10 a.m. – 6 p.m., as well as at the RaceDayExpo held at the University of Colorado campus on Monday, May 25th from 7 a.m. – 12 p.m.
The 2015 race begins at 30th and Walnut Streets and winds through neighborhoods with live music and entertainment at every corner. The race finishes at the University of Colorado’s Folsom Field and attracts over 150,000 spectators.
Learn more about Skechers Performance Division at SkechersGOrun.com and follow the brand on Facebook (facebook.com/SkechersPerformance), Twitter (twitter.com/skechersGO) and Instagram (instagram.com/skechersperformance).
The BolderBOULDER, named America’s All-Time Best 10K by Runner’s World, is the 4th largest running race in the United States and the 7th largest in the world. The race attracts over 50,000 runners, joggers, walkers and wheelchair racers, and draws professional athletes from around the world to compete for one of the largest non-marathon prize purses in road racing. The 2015 race starts at 30th and Walnut and winds through Boulder neighborhoods with live music and entertainment at every corner. The race finishes at the University of Colorado’s Folsom Field and attracts over 100,000 spectators. The 37th annual BolderBOULDER will be held on Memorial Day, May 25th, 2015. For more information please visit: www.bolderboulder.com
About SKECHERS USA, Inc.
SKECHERS USA, Inc. (NYSE:SKX), based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, and in over 100 countries and territories through the Company’s international network of subsidiaries in Canada, Brazil, Chile, Japan, and across Europe, as well as through joint ventures in Asia and distributors around the world. For more information, please visit skechers.com, and follow us on Facebook (facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).