Silverback Pacific Gears up to Lead Next Decade
December 13, 2019
West Coast event production company agrees to multi-year contract with Bay to Breakers; expands its design and fabrication division; grows beyond endurance sports
SAN FRANCISCO, Calif. – December 12, 2019 – Five-year-old event production company, Silverback Pacific (SBK), is riding out the decade having produced or supported over 50 events in 2019 alone, including some of California’s largest and most iconic road races such as the Bay to Breakers as well as growth beyond endurance sports, including San Francisco’s SailGP. In addition to its traditional event production arm, it launched Silverback Workshop, a multi-dimensional design and fabrication division that provides experiential and product launch support.
Heading into the next decade, SBK will lead innovative, community-driven event production for events in a variety of markets. Having successfully expanded its services and solutions during its first five years, SBK now supports events in the areas of strategic direction, production and custom fabrication.
Kicking-off 2020, SBK has reached a multi-year contract with the Bay to Breakers, continuing to provide its more than 30,000 participants and tens of thousands of spectators, one of the most unique experiences in the running industry.
“Now in its 109th year, Bay to Breakers epitomizes all that is San Francisco,” commented Silverback Co-Founder Kyle Meyers. “We consider it a privilege to be part of a celebration that underscores the dynamic character of this amazing city and we’re grateful for the opportunity to continue producing this race.”
“We make it a priority to find local operating partners who have passion for the event and truly care about the event’s participants, sponsors and community partners. Kyle and his team have proven that Silverback Pacific is that type of partner,” stated Bay to Breakers Executive Director Charlie Mercer.
In 2020, SBK will also continue its partnership with Jumping Fences, Inc., owners of the San Francisco Marathon and the Berkeley Half Marathon.
“After 40 years of producing road races in the Bay Area, we have found the ideal partner to oversee our operations. Silverback Pacific’s multi-faceted structure has allowed us to outsource to one company all aspects of our races from operational functions to permits and staffing”, said president and owner Peter Nantell. “Above all, Silverback is budget conscious, reliable, and dedicated to the success of our events. They consistently exceed expectations.”
Beyond the endurance sports industry, one of the company’s latest opportunities was to manage SailGP’s event village production for its inaugural San Francisco race.
“As a new sports property, there were a lot of unknowns and plans that changed regularly” commented SailGP Global Event Director, Jennie Kim. “It’s challenging to be part of a first-time event and Silverback Pacific’s professionalism, demeanor, work ethic, and attentiveness shown throughout was above and beyond what we could have imagined. We’re excited to work together again on the upcoming season!”
SBK’s Silverback Workshop, spearheaded by Creative Director, Jesse Brubacher, also continues to push beyond the endurance sports market having designed custom experiences from exploding basketball courts and futuristic space stations for product launches to tailor-made succulent wall photo booths and traveling yoga pop-up activations.
“We specialize in the unknown and often-times perplexing requests,” states Brubacher, a professional architect.
SBK will look to grow strategically in the next decade, continuing to commit to a high level of detail and support for its clients.
“We’re not for everyone and you’re not going to see us at hundreds of events across the country,” says Meyers. “Our clients were selective in choosing and trusting us as partners and they deserve the same. If you have us in your corner, you’ll receive the most passionate and creative problem solvers in the industry.”
About Silverback Pacific
Silverback Pacific is an industry leading event production company with expertise in large scale production, logistics, course management, touring productions, equipment rentals, fabrication and brand activations. www.gosilverback.com
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