Moorestown, NJ – RunSignUp has released their biannual Registration Market Analysis, an effort to evaluate the true state of the endurance market in an industry without a comprehensive aggregator for data. The report builds a three-dimensional view of the marketplace, with a snapshot of big news in the industry followed by an assessment of how the market share is currently divided.
The report kicks off with discussion of news that has the potential to impact races, as well as news that may be a predictor for the future of the industry. Significant news from the previous six months includes the Supreme Court’s landmark decision regarding sales tax for online sales, the EventBrite IPO which plans to raise $200M at a valuation of $1.8B, the acquisition of GetMeRegistered and End Result by Stack Sports, and the shifting focus of vendors towards CRM capabilities for races.
In an effort to estimate the size of the endurance market and the share held by major registration vendors, the analysis looks at several pieces of data. From this data, RunSignUp was able to conclude that they believe they are at approximately 17-25% market share, with approximately 5M paid registrations in 2018. The sources of data include:
- RunSignUp’s Internal Numbers: The number of races and registrations on the site
- RunningintheUSA Market Share: Race Listings on the largest race calendar in the US, with 46,919 races listed. This calendar aggregates much of the market; however, it uses automated API to load races from Active.com, RunSignUp, and Race Entry, meaning those sites are probably unfairly represented as compared to sites whose races are added manually.
- Next Month (October) Market Share: October Race Listings for major registration vendors, as found on each company’s website. Not all companies maintain a searchable list of races with registration on their site.
- Turkey Trots: Since Thanksgiving is the biggest single racing day of the year, a count of Turkey Trots on each site can offer a snapshot of each provider’s status.
- Alexa Rankings: Traffic-based rankings for all US websites that provides an accurate image of how busy each registration site is. This can vary widely due to season and business structure – some providers focus solely on the limited endurance market, while others include business in multiple markets (for example, EventBrite, Active, and Events.com).
- Top 100 Races: The division of races amongst registration vendors from those included on Running USA’s Top 100 list. This list includes only the races with the most finishers, not those with untimed participants.
The analysis is open and available to everyone in the industry for further conclusions or updated data:
RunSignUp is the leading technology provider for races and timers in the United States. More than 16,000 races use RunSignUp to manage their events, registering more than 4 million participants each year. RunSignUp’s platform provides a hub for registration, fundraising, race promotion and race day management, with a convenient CRM view of a races’ participants, donors, sponsors, and more. RunSignUp products include RaceDay Timer product offerings, RunSignUp Clubs program to enable membership management, and RaceJoy for live tracking and race day mobile experiences. Customers include leading organizations like the Boilermaker Road Race, Crim Festival of Races, Fifth Third River Bank Run, Philadelphia Marathon, Komen Race for the Cure Philadelphia, Mercedes Marathon, Kentucky Derby Festival, Silicon Valley Turkey Trot, Vermont City Marathon, Sports Backers, Race Day Events, Glass City Marathon, Tulsa Run, Space Coast Marathon, Leone Timing, KC Running Company, Compuscore Timing, Knoxville Track Club, Pikes Peak Road Runners, Gulf Coast Runners, Columbus Running Company, Playmakers Running Store and many more. RunSignUp offers many complimentary services except for processing fees when conducting monetary transactions, such as race registration or club membership renewal. RunSignUp is founded by runners for runners, using technology innovation to benefit the running community. For more information, visitRunSignUp.com.