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RunSignup Biannual Registration Market Report Suggests Industry Consolidation

September 17, 2019

Moorestown, NJ – RunSignup released their biannual Registration Market Analysis, an effort to evaluate the true state of the endurance market in an industry without a comprehensive aggregator for data. The report builds a three-dimensional view of the marketplace, with a snapshot of major news in the industry followed by an assessment of how the market share is currently divided.

Heading into the last quarter of 2019, the looming headline is about the implications of sales tax on the registration industry. Several major registration providers have released their plans to address the new requirements and mitigate the risk of a multi-million-dollar sales tax liability, while other providers have not publicly suggested that they will collect taxes as required by many states. Races should be sure they understand the potential financial risks of dodging sales tax and ask their registration provider about their strategy for remitting and reporting on sales tax.

The registration market has seen an increase in consolidation and cooperation throughout the last six months. Significant market moves included:

  • A ChronoTrack/Athlinks/RunSignup partnership involving technology collaboration and integration, and the migration of customers from the ChronoTrack registration platform to RunSignup.
  • Wanda went public, uncovering a lot of information about the company (WTC) that owns and operates Ironman, Rock & Roll, and a variety of other races.
  • The sale of Hot Chocolate/Enmotive/RAM Racing to New Media created a complex organization with races serving 450,000 participants per year, as well as a proprietary online ticketing and race management platform and a timing business.
  • Races Online is rumored to have partnered with Race Roster with the potential to impact 200,000-300,000 registrations per year.
  • Stack Sports lost Ryan Henry (Founder and CEO of RaceWire) and Josh Drew (leader of GetMeRegistered) after the acquisitions of both companies.
  • GiveSignup was announced by RunSignup in July, extending their endurance industry technology into the nonprofit sector.

While RunSignup is able to share numbers relating to their own growth, the industry lacks a central data point to reliably determine the full extent of the endurance market or estimate the market share of each registration provider. As such, this report builds a picture of the marketplace through a few indicators of market share, including races on the RunningintheUSA calendar, internal data collected by RunSignup, Race Roster, and AthleteReg, race cancellations and churn, and Alexa website rankings. From this, RunSignup estimates that they represent about 20-30% of market share with approximately 6 million paid registrations in 2019, and an anticipated 7.5 million in 2020.  Overall, the analysis of registration providers supports the theory that the major players in the industry are aggregating much of the market share from smaller vendors.

The analysis is open and available to everyone in the industry for further conclusions or updated data: https://runsignup.blog/2019/09/16/race-registration-market-analysis-september-2019/

About RunSignUp

RunSignup is the leading all-in-one platform for endurance and fundraising events. More than 20,000 races, supporting over 8,000 nonprofits, use RunSignup’s free and integrated solution to save time, grow their events, and raise more. Built on a powerful CRM, RunSignup delivers the art of technology to power the entire race cycle, with promotional tools, registration, a full fundraising platform, and a suite of RaceDay products – including the runner-tracking app RaceJoy and race timing software, RaceDay Scoring. For more information, visit www.runsignup.com