RunSignUp Activates the CRM with Promotions

July 3rd, 2018

Moorestown, NJ – RunSignUp, the leading technology provider for races in the US, is excited to announce the initial release of Promotions within the CRM hub. RunSignUp’s CRM enables Race Directors to identify, communicate, and market to targeted groups of current, past, and potential participants. The initial CRM Promotion release introduces a Coupon Promotion tool built directly into the CRM.

The RunSignUp CRM is the command center for Race Directors that centralizes information about participants, volunteers, fundraisers, sponsors, and donors in a single hub. In the initial release of CRM Promotions, Race Directors can create a new coupon or use a previously created coupon to send in an automated and customizable email to a targeted list within the CRM.

“Targeted communications and marketing campaigns are essential for events to retain participants year after year, as well as capture new participants. A one-size fits all approach to marketing no longer works, and RunSignUp is happy to give Race Directors powerful CRM technology that they need to personalize messaging and marketing for different groups of participants,” said Bob Bickel, RunSignUp’s CEO and Founder.

Future functionality in the CRM Promotions tab will expand to include Facebook ads, reserved entries, and loyalty rewards; banner ads on race websites; and Facebook custom audience lists. For more information on Coupon Promotions, visit:

About RunSignUp

RunSignUp is the leading technology provider for races in the US. More than 16,000 races use RunSignUp to manage their events, registering more than 4 million participants each year. RunSignUp’s platform provides a hub for registration, fundraising, and race promotion, with a convenient CRM view of a race’s participants, donors, sponsors, and more. Additional RunSignUp products include RaceDay Go RD Go for Timers, RunSignUp Clubs to enable membership management, and RaceJoy for mobile experiences. Customers include leading organizations like the Boilermaker Road Race, Crim Festival of Races, Pittsburgh Three Rivers Marathon, Inc., Fifth Third River Bank Run, Philadelphia Marathon, Komen Race for the Cure Philadelphia, Mercedes Marathon, Kentucky Derby Festival, Silicon Valley Turkey Trot, Leone Timing, KC Running Company, Compuscore Timing, Knoxville Track Club, Pikes Peak Road Runners, Gulf Coast Runners, Columbus Running Company, Playmakers Running Store and many more. Services are free except for processing fees when conducting monetary transactions such as race registration or club membership renewal. RunSignUp is founded by runners for runners, using technical capabilities to bring the power of cloud computing to benefit the running community. For more information, visit


RunSignUp Activates the CRM with Promotions

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Johanna Goode

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