Running USA Welcomes Craft as Official Apparel Partner
December 1, 2020
Craft is a Swedish brand specializing in clothing and gear for endurance sports where performance and comfort are crucial for optimal results
(December 1, 2020) – Running USA announces that Craft Sportswear NA, Inc is partnering with Running USA, effective immediately, as the non-profit trade organization’s Official Apparel Partner.
Craft has been expanding its presence in the global running marketplace over the last several years with continuous development of innovative running apparel, introduction of the brand’s first Elite Running Team and the 2021 launch of a footwear collection. Craft is well established in the racing and event categories with proven successful partnerships with Ragnar Trail Series, Spartan Race and Lifetime Fitness’s running properties.
“We look forward to working with Craft to help introduce their running apparel for everyday heroes to our membership and runners worldwide,” said Christine Bowen, Vice President of programming, partnerships and operations for Running USA. “This is a brand designed for performance, comfort, fit and style. Craft will be an invaluable partner for events who wish to offer high-quality merchandise to their runners in the future.”
“The running community here in the U.S. has exploded over the past year and we are thrilled to be aligned with Running USA the premier resource for race organizations.” said David Preciado, Director of Partnerships for Craft. “Through this partnership we look forward to providing race directors and their organizations with innovative products and programs that will help elevate their racer’s experience and meet all their endurance needs.”
Craft is a Swedish brand specializing in clothing and gear for endurance sports where performance and comfort are crucial for optimal result. Working closely with elite athletes and constantly developing new materials and technical solutions, Craft offers innovative training and competition apparel and footwear for world champions and everyday heroes. For more, visit craftsports.us
About Running USA
Running USA is a tax-exempt, not-for-profit organization devoted to improving the status and experience of distance running and racing in the United States through collective marketing and promotions, information and communications within the industry and to the national media, services to events and industry members, and the development of American world class stars. It seeks the advancement of the sport and the provision of value to each of its members’ events and businesses. For more information, visit RunningUSA.org