Running USA and The Running Event Announce Session Topics for the Race Director Track at 2021 Event

September 8, 2021

15th edition of the running industry’s premiere conference and trade show set for Nov. 30-Dec. 2 in Austin, TX

AUSTIN (Sept. 8, 2021) – Running USA is excited to partner with The Running Event (TRE) and provide standout industry programming relevant to events, sponsors, retailers and vendors during #TRE21, set for November 30 to December 2 in-person in Austin, Texas.

Today, Running USA announces the content topics for five compelling sessions within the Race Director track. Thanks to Race Roster and MYLAPS, who have signed on to sponsor two of the sessions. Additional sponsorship opportunities are still available. Reach out to Christine Bowen of Running USA for details.

We’re elated to be elevating the educational programming of #TRE21,” said Christine Bowen, vice president of programming, operations and partnerships at Running USA. “These sessions will be led by industry leaders who have exceptional insight to share with the running business community.” Speakers will be announced closer to the event.

“After more than a year apart, The Running Event returns this fall with more ways to learn, connect, and do business than before,” said Christina Henderson, Executive Director, The Running Event. “Partnering with Running USA provides conference attendees the opportunity to walk away with valuable insights they need to solve challenges, explore growing opportunities, and excel in 2022.”

The Running USA-led session topics and descriptions are:

Sponsorship 2.0: Attracting Sponsors in a Post-Virtual Event World 

With the event world flipped upside down in 2020, sponsor relations have shifted. Learn how events and brands have become more creative in their partnerships. Panelists will share lessons learned during the “virtual only” period and what to expect as live events return.

Leveraging Your Technology Partners

Hear from a varied panel of technology experts about ways you can utilize your technology partners to engage participants and sponsors. Panelists will also explore operational efficiencies that can be gained using technology.

Best Practices for Returning to Racing

Delve into best practices in returning to racing as it pertains to consumer confidence, powering organizations through adversity, and redefining the customer journey for the new landscape.

Content and Storytelling to Engage Participants

Content has never been more important as a tool to engage participants beyond race-specific details. In this session learn about ongoing content sharing that works and will not only captivate your audience but can also help activate partners.

How to Develop a Win/Win Relationship between Events and Local Retailers

Hear from industry leaders as they share how events and specialty retailers can work together to support each other. Additionally, panelists will share tips for engaging and building the local running community at large.

Educational sessions will be held in conjunction with retailer-specific education from 1:30-4:30pm on Tuesday, November 30.

Running USA members are encouraged to register here to take advantage of extended Early Bird pricing discounts.

About The Running Event

Launched in 2006, The Running Event is North America’s largest running specialty trade show. Each year, it attracts thousands of industry professionals seeking the latest in running footwear, apparel, gear, and services. With numerous opportunities for peer-to-peer learning, interactive and forward-looking conference programming, and dynamic product demonstration and discovery, The Running Event is the can’t-miss trade show for run specialty. For more information, visit: www.therunningevent.com/

About Diversified Communications

Diversified Communications is a leading international media company with a portfolio of face-to-face exhibitions and conferences, online communities, and digital and print publications. As producers of these market-leading products, Diversified Communications connects, educates, and strengthens business communities in over 14 industries including: food and beverage, healthcare, natural and organic, business management and technology. Established in 1949 and headquartered in Portland, Maine, USA with divisions and offices around the world, Diversified Communications remains a privately held, third generation, family-owned business. For more information visit: http://www.divcom.com/

About Running USA

Running USA is a non-profit organization committed to the growth and success of the running industry. Our promise is to deliver quality education, exceptional industry content, valuable research and ample networking opportunities. We connect. We support. We educate. Running USA brings together an entire community. As the voice of endurance running, we’re all about connection and collaboration. Whether we’re connecting race organizers with sponsors, partners and athletes, or connecting our members with vital information and best practices, our goal is to raise the profile of running and help more people get more out of it. For more information, visit runningusa.org