Running Retailers Are Sprinting Into the Pickleball Category

August 1, 2023

When Jeff Harris picked up pickleball during the pandemic, he didn’t have a business agenda. His family retail store, Run With It in Fort Walton Beach, Fla., sold running and walking gear. At the time, pickleball was just a fun way for the then 57-year-old to stay active and social during citywide shutdowns.

That quickly changed when demand for the sport — and its associated products — began to surge. FN