Royal Robbins Launches Spring 2024 Collection
June 9, 2023
Renewed Focus on Brand and Fans Drives Resurgence
SAN FRANCISCO (June 9, 2023) /ENDURANCE SPORTSWIRE/ – Royal Robbins is excited to launch its Spring 2024 apparel collection with focus on enabling adventure. As one of the outdoor apparel industry’s most authentic brands, Royal Robbins was started 55 years ago by Liz and Royal Robbins, iconic climbers and adventurers. The goal has always been to create versatile, durable, and stylish products, while minimizing its impact on the planet. Liz and Royal’s core belief that nature and adventure are good for the soul shines through in the Spring 2024 product designs.
Royal Robbins Desert Shirts—including the iconic Desert Pucker, which celebrates 25 years in 2024 with over one million sold—are made from carbon-zero TENCEL™ Modal fibers, which are certified as CarbonNeutral™ by Natural Capital Partners. The full line of Desert Shirts will be certified Carbon Neutral beginning in Spring 2024.
Also for Spring 2024 is the new Basecamp Collection, which comprises imaginative designs inspired by decades of adventure. Born from a legacy of first ascents, exploration, and raucous nights at Yosemite’s Camp 4, this versatile, durable apparel collection reintroduces time-tested, classic features in silhouettes made for the next generation of adventurers. The collection also features lower impact materials as its core ingredients.
In addition, Royal Robbins builds on its highly successful women’s Spotless Collection for Spring 2024 with three new adventure styles and an array of color/pattern updates to existing favorites. Purpose-built and adventure-driven, this versatile outdoor lifestyle collection is equipped with HeiQ Stain Away technology, which allows easier stain removal with quick spot cleaning and normal laundering. New styles in the Spotless Collection include the active Spotless Evolution Tank Dress, the Spotless Evolution Skort, and the Spotless Evolution Meadow S/S button-up top.
“It all starts with the brand,” explains Royal Robbins Global Brand President Erik Burbank. “Royal Robbins is among the industry’s most authentic adventure brands: it was conceived on Half Dome and born in Basecamp [Camp 4] in Yosemite Valley in 1968. We’re here to help people experience nature and enable them to lead adventurous lives. Our founder once said ‘Nature and adventure are good for the soul,’ and I couldn’t agree more.”
The Spring 2024 Royal Robbins collection will debut at the Grassroots Outdoor Alliance Connect Show June 12-15 in Knoxville, Tennessee.
The new Spring collection will be available to consumers in March 2024 at specialty retailers, online at royalrobbins.com, and at Royal Robbins retail store locations in Denver, Berkeley, Calif., Modesto, Calif., and Seattle.
About Royal Robbins®
Founded in 1968 by world-renowned climbers and adventurers Royal and Liz Robbins, Royal Robbins is a leading designer, manufacturer, and retailer of versatile, durable, and stylish apparel for the next generation of adventurers. The brand maintains a commitment to environmental and social responsibility by prioritizing natural fibers and maintaining carbon neutrality in Scope 1 and 2 emissions. Royal Robbins gear can be found in outdoor and specialty retail partners throughout the world. We believe nature and adventure are good for the soul. To learn more, please visit royalrobbins.com.