ROKA and Strava Team Up For The 15/15 Challenge

May 17th, 2019

ROKA and Strava Team Up For The 15/15 Challenge

Run 15 miles in 15 days and earn a $30 ROKA voucher #15in15

Austin, Texas, May 17, 2019ROKA, the independent Austin-based performance eyewear and equipment brand that established a new category in the sunglass market by fusing world-class performance features into iconic styles, is excited to announce a new partnership with Strava: The ROKA 15/15 Challenge. ROKA and Strava know that we’re all more than just runners: We’re mom/runners, dad/runners, entrepreneur/runners and volunteer/runners. ROKA embraces that slash, which is why we made ultralight performance eyewear that can go anywhere and do anything—the perfect accessory for a life that’s always on the go.

We’re encouraging all runners to get out there and run whenever they can squeeze it in. Just do a mile per day, or knock out all 15 at once—get it in when and where you can. You have from May 24 to June 7 to log 15 miles in 15 days in the Strava app. Complete the challenge successfully and you’ll earn a $30 voucher on purchases of $95 or more at, plus an exclusive digital badge in the app.

Whether you’re looking to jumpstart your summer fitness goals, or you just want to earn $30 for some new gear on your next long run, the ROKA 15/15 Challenge wants to reward you for getting out and putting in work. Athletes who tag their running posts with #15in15 on social media will be entered to win a pair of the world’s most high-tech performance eyewear—eyewear that’s technical without looking technical.

Do you. Only you. Get out there and run! Join the ROKA 15/15 Challenge now.

About ROKA

ROKA is an independent eyewear and equipment brand from Austin, Texas. Designed by athletes for athletes, ROKA’s award-winning and patented technology has been proven and represented at the top of the podium in the world’s toughest endurance sporting events, including the Olympics, the Tour de France, the IRONMAN World Championship and the Dakar Off-Road Rally.

ROKA is on a mission to take the insights it has gained from extreme performance and bring them to bear on everyday challenges.  While some companies have made eyewear cheaper, ROKA has actually made it better. With over 30 patents and numerous others pending, ROKA is most at home challenging the status quo and disrupting complacent and monopolistic markets.

ROKA products are available worldwide at,, and with select retailers and distributors. Visit us online at to learn more about our growing lines of premium performance eyewear.


ROKA and Strava Team Up For The 15/15 Challenge

Contact Info

Diane Thibert

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