Rock ‘n’ Roll Marathon and SmartyPants Vitamins Launch Partnership

January 6th, 2017

Rock ‘n’ Roll Marathon and SmartyPants Vitamins Launch Partnership

SmartyPants named Official Vitamin Sponsor of the Rock ‘n’ Roll Marathon Series; Brand agreement features product at 23 North American events

SAN DIEGO, CA – January 6, 2017 – The Rock ‘n’ Roll Marathon Series today announced a new partnership with SmartyPants Vitamins. The sponsorship kicked off at GEICO Rock ‘n’ Roll Las Vegas Marathon & ½ Marathon November 12-13, 2016, and the product will be featured as the official vitamin of the race at 23 events across the United States and Canada in 2017.

“We want to provide our runners with the resources they need to be happy and healthy not just on race day, but in their everyday lives,” said John Smith, Senior Vice President of the Rock ‘n’ Roll Marathon Series. “That’s why we’ve partnered with SmartyPants Vitamins to provide a convenient and delicious way to stay healthy throughout the year.”

SmartyPants Vitamins develops delicious and premium all-in-one complete supplements that combine a full multivitamin and nutrients like omega 3 fish and vitamin D3 that are toughest to get in the right amount from our diet alone. SmartyPants products are non-GMO, do not contain synthetic colors or artificial flavors or preservatives, and are gluten, casein, and allergen-free. Every batch is third party lab tested.

“The partnership with the Rock ‘n’ Roll Marathon was a natural fit given our shared commitment to a healthy and active lifestyle,” said Clay Nichols, SVP of Brand. “SmartyPants is all about simplifying health. We understand the busy schedules of those training for and/or travelling to races, so we hope our gummies can make everything easier as the all-in-one vitamin for a healthier life.”

More than 600,000 runners from all over the world will participate in a Rock ‘n’ Roll Marathon Series event in 2017, which has expanded to 30 markets worldwide. The series of marathons and half marathons are known for placing entertainment stages along the course, lining the route with cheerleaders and topping the experience off with a finish line concert celebration for all participants. The musically-themed races helped spearhead an active lifestyle movement that provides unique entertainment for runners of all abilities.

For more information, please visit

About SmartyPants Vitamins

Founded in 2010, SmartyPants is all about simplifying health without sacrificing quality or deliciousness. We believe that you shouldn’t have to be wealthy to afford the best ingredients from a source you trust. Created by a group of concerned parents and leaders in health and wellness who knew everyone deserved premium nutrients at a fair price and in a tasty format they would stick with, SmartyPants never uses any synthetic colors or artificial flavors, sweeteners, or preservatives. All SmartyPants products are non-GMO and third party lab tested.  For every bottle of SmartyPants sold, the company makes a 1•for•1 matching nutrient grant to a child in need through its partnership with Vitamin Angels, having made over 2.7 million matches to date.

About the Rock ‘n’ Roll Marathon Series

Organized by Competitor Group, the Rock ‘n’ Roll Marathon Series is the ‘World’s Largest Running Series’ with more than 600,000 runners taking part in events around the world every year. Started in 1998, the simple idea of making running fun has transformed the U.S. running landscape by infusing the course with live bands, cheer teams and entertaining water stations, creating a block-party atmosphere for participants and spectators alike. Today, the series of marathons and half-marathons has spread to 30 destinations, drawing visitors from around the world. Over the 18-year history of the Rock ‘n’ Roll Marathon Series, charity partners have raised more than $350 million through the events for a variety of worthy causes. Race weekend kicks off with a free Health & Fitness Expo showcasing the latest in running gear, sports apparel, health and nutritional information and much more. Events culminate with an entertaining finish line festival featuring some of the biggest names in music, with past headliners like Kid Rock, Macklemore & Ryan Lewis, Pitbull, FloRida and Bret Michaels. For more information, please visit or follow @RunRocknRoll on Twitter.

Rock 'n' Roll Marathon Series

Rock ‘n’ Roll Marathon and SmartyPants Vitamins Launch Partnership

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Dan Cruz

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