RepSpark Secures $22 Million Strategic Investment

August 4, 2026

RepSpark, a B2B wholesale e-commerce platform supporting brands and retailers across sport, outdoor, golf and lifestyle apparel, secured an investment of $22 million from Headlight Partners, a software growth equity firm. The investment “will accelerate RepSpark’s platform development, enterprise capabilities and expansion across the specialty retail market,” the company shared in a media release.

RepSpark, based in Anaheim, CA, offers a unified platform for digital ordering, product customization, digital catalogs, event microsites, accounts receivable and AI-powered insights. The platform “serves more than 250 brands and 100,000 retailers worldwide and processes more than $4 billion in annual B2B transactions,” shared the company.According to Circana, LLC’s 2025 proprietary consumer study, “Golf is RepSpark’s largest and fastest-growing vertical, with a majority (80 percent) of Association of Golf Merchandisers (AGM) buyers using RepSpark. SGB MEDIA