Ready, Set, Smile; Rock ‘n’ Roll Marathon Series Announces Partnership with SmileDirectClub to Keep Runners Smiling

March 1st, 2019

Ready, Set, Smile; Rock ‘n’ Roll Marathon Series Announces Partnership with SmileDirectClub to Keep Runners Smiling

TAMPA, Fla. (March 1, 2019) The Rock ‘n’ Roll Marathon Series® today announced a new partnership with SmileDirectClub, the pioneer of doctor-directed, remote invisible aligner therapy, to help runners smile at the finish line with confidence. SmileDirectClub will be sponsoring six Rock ‘n’ Roll Marathon Series events across the U.S. in 2019, including events in Washington, D.C., San Francisco, Nashville, San Diego, Chicago, and Las Vegas. Kicking off on March 9 and culminating on November 17, runners will have the opportunity to engage with SmileDirectClub at both pre-race Health & Fitness Expos and at race day activations. 

“We are proud to partner with the Rock ‘n’ Roll Marathon Series this year,” said Alex Fenkell, co-founder of SmileDirectClub. “I admire the runners and the determination it takes to complete a marathon. At SmileDirectClub, our mission is to empower people with the confidence of a smile they can be proud of. We’re excited to partner with an organization that’s also centered on empowerment and spreading positivity.”

The Rock ‘n’ Roll Marathon Series and SmileDirectClub are joining forces to spread shared messages of empowerment and confidence, which can be achieved both through the marathon training process, as well as having a smile you’re truly proud of. Smiling while running is proven to increase endurance performance and have a positive effect on runners; with SmileDirectClub, everyone is bound to be grinning ear to ear once they cross that Rock ‘n’ Roll Marathon Series finish line. 

“This partnership celebrates the common mission between both brands, which is to empower people to reach their goals through self-improvement and increased confidence,” said Stuart Selig, Executive Vice President of Global Partnerships for IRONMAN.

At Rock ‘n’ Roll Marathon Series Health & Fitness Expos, race participants can learn about SmileDirectClub and book a free 3D scan on its SmileBus, the brand’s mobile clinic, where they’ll receive $100 off their aligners, plus a complimentary bright on™ professional whitening kit and SmileDirectClub swag. SmileDirectClub’s booth will welcome runners to record photo and video messages for fellow racers, post their personal motivational mantras on a Smile Wall, and have a place for spectators to design their own posters to cheer on friends and family.

On race days, SmileDirectClub will sponsor a dedicated “Smile Mile” on each course to engage with runners and keep them motivated and smiling as they push forward. The Smile Mile will feature a branded inflatable arch, flags and “Blurple Road” decals with fun phrases and content to keep people motivated and confident along their run. Runners will be encouraged to keep the confidence going post-race at the Finish Line Festival at SmileDirectClub’s Smile Zone, featuring the SmileBus to greet and congratulate runners. There will be a Step & Repeat to capture the celebratory moment, and a recovery area with post-race Yoga to wind down and stretch.

Upcoming Rock ‘n’ Roll Marathon Series events sponsored by SmileDirectClub include:

  • March 9 – United Airlines Rock ‘n’ Roll Washington, DC Marathon & ½ Marathon 
  • April 7 – United Airlines Rock ‘n’ Roll Half Marathon San Francisco
  • April 27 – St. Jude’s Rock ‘n’ Roll Nashville Marathon & ½ Marathon
  • June 2 – Rock ‘n’ Roll San Diego Marathon & ½ Marathon
  • July 21 – Humana Rock ‘n’ Roll Chicago Half Marathon
  • November 17 – Rock ‘n’ Roll Las Vegas Marathon & ½ Marathon

For more information on SmileDirectClub, visit

For more information on the Rock ‘n’ Roll Marathon Series, please visit Media may contact 

About SmileDirectClub
SmileDirectClub was founded on a simple belief: Everyone deserves a smile they love. Recognizing an opportunity to increase access to dental care, the company pioneered the creation of cutting-edge platforms and technology for doctor-directed, remote aligner therapy. With a digital network of more than 240 affiliated licensed dentists and orthodontists overseeing customer treatment, from the taking of impressions made with an at-home kit or receiving a digital scan taken at one of the 200+ SmileShops across the United States and Canada through the end of the customer’s treatment, SmileDirectClub has made orthodontic solutions more affordable and convenient than ever before. SmileDirectClub was founded in 2014 by Alex Fenkell and Jordan Katzman in partnership with Camelot Venture Group, whose portfolio companies include 1-800 CONTACTS and Quicken Loans, and is based in Nashville, Tennessee. For more information, visit

About Rock ‘n’ Roll Marathon Series
The Rock ‘n’ Roll Marathon Series® is the world’s largest running series taking part in over 30 destination events around the world every year. Established in 1998, the Rock ‘n’ Roll Marathon Series simple idea of making running fun has transformed both the U.S. and global running landscape by infusing the course with live bands, cheer teams and entertaining water stations, creating a block-party atmosphere for participants and spectators alike. Focused on running, music and community, race weekend kicks off with a free Health & Fitness Expo showcasing the latest in running gear, sports apparel, health and nutritional information and much more. Events culminate with an entertaining finish-line festival featuring some of the biggest names in music, with past performances including Macklemore & Ryan Lewis, O.A.R. Aloe Blacc, Pitbull, Flo Rida, The Band Perry, Fitz and the Tantrums, the Goo Goo Dolls and Bret Michaels. Further information about the Rock ‘n’ Roll Marathon Series can be found online at and follow @RunRocknRoll on all social platforms.

As part of Wanda Sports Holdings, the IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll Marathon Series®, Iron Girl®, IRONKIDS®, International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon® Series, mountain bike races including the Absa Cape Epic®, premier marathons including the Standard Chartered Singapore Marathon, trail running like Ultra-Trail Australia™, and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than a million participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 230 events across 53 countries. For more information, visit


Ready, Set, Smile; Rock ‘n’ Roll Marathon Series Announces Partnership with SmileDirectClub to Keep Runners Smiling

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Dan Berglund

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