Customized Recognition for Free Runner Tracking & Cheers
February 4, 2016 – Moorestown, NJ – RaceJoy, the leading real-time race participant tracking solution for running and triathlon race events, offers new and innovative ways to recognize and promote race sponsors. Race sponsors of RaceJoy’s buyout option receive prominent recognition for providing free tracking and cheers for participants and supporting spectators. Brand visibility is offered on multiple fronts, including custom GPS Progress Alerts issued at every mile, linkable banner ads, and race participant social media postings. Sponsors receive significant recognition while reaching a highly engaged and expanded audience that embraces race participants’ family and friends who are at the race site, in the local region, and around the globe.
RaceJoy delivers an innovative and interactive race day experience, and any race can be added to RaceJoy to offer continuous runner/cyclist tracking, GPS progress alerts at every mile and cheers. Race organizers can choose a consumer model where RaceJoy is free to the race and the participant and spectator pay a 99-cents in-App upgrade fee per race. Organizers and their sponsors can also choose to offer RaceJoy for free by purchasing RaceJoy’s buyout option, which include high value promotion opportunities.
“There is no other more effective race sponsorship promotion available today. This is a win-win-win opportunity: participants and spectators are offered RaceJoy’s interactive features for free; the race gives participants a cool race experience; and sponsors are prominently showcased to a highly engaged audience of athletes and their supporting friends and families. The price is affordable and all benefit. Bottom line: There is no other option in the industry that is more effective for creating awareness for a sponsor or race,” said Bob Bickel, the founder of RunSignUp.
RaceJoy is accessed repeatedly in the months leading up to the race, on race day and after the race, creating thousands of impression moments and priceless value to the race or sponsor. The buyout option offers sponsors a new and effective vehicle for reaching a broader consumer base.
As part of RaceJoy’s buyout option the race or sponsor is provided with multiple promotion opportunities where they are recognized for sponsoring RaceJoy’s advanced tracking and cheer sending. This includes visually showcasing their brand and messages with custom linkable banner ads for high brand exposure. RaceJoy’s interactive technologies expands this advertising to include custom GPS Progress Alerts that are issued at every mile on race day, which with marathon events, creates tens of thousands of impression opportunities. Participants also have the option to post their progress alerts to their Facebook and Twitter walls, and each post presents an opportunity for the race and sponsor to exponentially grow their social media exposure.
RaceJoy’s buyout pricing varies and is based upon the number of participants and the course distance. Now through March 31, 2016, RaceJoy is offering 20 percent off and pricing starts at $280. Race organizers can load their race into RaceJoy by going to RaceJoy’s website: http://www.racejoy.com/about_racejoy.html.
RaceJoy, a RunSignUp product, is changing the race experience through advanced mobile technologies specifically for running, cycling and triathlon race events. RaceJoy is designed to provide real-time, interactive information and connection for participants and spectators on race day. RaceJoy offers new, innovative features such as live GPS tracking, GPS-based progress alerts, Send-a-Cheer, Text-to-Cheer, NearMe proximity alerts, and MeetUp mapping. With an emphasis on quality, RaceJoy was built upon native mobile technology for an authentic, interactive mobile experience. For more information about RaceJoy, visit www.racejoy.com and the company behind RaceJoy at www.runsignup.com.