Boulder, CO (April 2017) – Race Across America (RAAM) is especially proud to announce their newest sponsor, Boulder Beer Company, who will provide beer at RAAM’s post-race events and banquets. 2017 marks the 36th year for Race Across America (RAAM) – The World’s Toughest Bicycle Race. Riders come from across the globe to race the World Championship of Ultra-Cycling. With RAAM stretching 3,000 miles coast-to-coast across the USA, and Colorado’s first craft brewery, Boulder Beer Company, having nationwide distribution, this is the perfect partnership.
Boulder Beer Company President Jeff Brown commented, “We couldn’t be more stoked to be involved with RAAM! RAAM pushes the envelope of human endurance with grit, determination and guts. We are honored to be associated with such a great organization, the athletes and their support crews!”
“We all know that there is nothing more satisfying than a cold post-race beer. We look forward to sharing Boulder Beer’s great brews with racers and crew as they swap race stories and memories at our post-race lunches and banquets at our events around the country, including the RAAM Challenge Series, the 6-12-24 World Time Trial Championships, and the Race Across West finish in Durango. We couldn’t be more happy to work with another great Colorado company,” said Jeff Magnuson, RAAM’s current race director.
More about Boulder Beer Company
Boulder Beer Company, Colorado’s First Craft Brewery, was established in 1979 by two University of Colorado astrophysics professors. At that time there were only 42 operating breweries in the country, making theirs the 43rd. In 1994, the award-winning brewery added a full menu pub and outdoor patio to their original tasting room on Wilderness Place. Their brewers continue to test boundaries with unique blends and combinations on our pilot brewing system and barrel-aged program. For more information, go to www.boulderbeer.com.
More about RAAM
Race Across America, Inc. and Team Get Outdoors, LLC (dba Soul Events) are world leaders in the sport of ultra-bicycle racing. The Race Across America (RAAM), a 3,000-mile coast-to-coast race across the USA, is the world’s premier ultra-cycling race – the World Championship of Ultra-Cycling. The Race Across the West, a 900-mile race across the Western US, the RAAM Cycling Challenge Series of ultra road races, and the 6-12-24 Hour World Time Trial Championships are all part of the RAAM brand. In addition, RAAM offers seminars on ultra bicycle racing and sanctions ultra-cycling races worldwide.