Quantum Energy Squares Named Official Energy Bar for the 2020 IRONMAN U.S. Series

November 7, 2019

2020 IRONMAN U.S. Series kicks off with IRONMAN 70.3 Oceanside on April 4, 2020

TAMPA, Fla. (November 7, 2019) – IRONMAN, a Wanda Sports Group company, is pleased to welcome Quantum Energy Squares’ coffee-infused energy bars as the Official Energy Bar for the IRONMAN® and IRONMAN 70.3® U.S. Series. Quantum Energy Squares will be the exclusive energy bar served to athletes on-course throughout the 2020 season. The 2020 IRONMAN U.S. Series kicks off with the IRONMAN 70.3 Oceanside triathlon on April 4, 2020.

The announcement follows the brand’s popular introduction as the Official Energy Bar of the 2019 Vega IRONMAN World Championship®. Quantum not only fueled the training of many world championship-qualifying professional triathletes, but also triathlon’s pinnacle event; more than 12,000 Quantum Energy Bars were handed out on-course to provide the best triathletes in the world with sustained energy to help boost their performance and finish strong.

“Quantum Energy Squares made a big impression among the best triathletes in the world in Kona as well as during their training leading up to the event,” said Dan Medvene, Chief Energy Officer at Quantum Energy Squares. “As far as taste, texture and the functional benefits Quantum provides, the feedback from athletes at the IRONMAN World Championship was unanimously positive, and we look forward to supporting the triathlon community, from beginners to pros, with natural, sustained energy during their year-round training and on-course at IRONMAN events over the coming years.”

Quantum’s plant-based energy bars were formulated with a balanced blend of clean macronutrients infused with organic green coffee by a sports dietician and a food scientist, and feature all-natural flavors crafted by a pastry chef, meaning every delicious bite tastes like real food. The nourishing macros in Quantum Energy Squares slow the absorption of natural caffeine (equal to one espresso shot), giving athletes fuel to power through the day with a long-lasting, no-crash boost of energy. Quantum is 100 percent vegan, verified non-GMO, certified gluten-free, certified Kosher, dairy-free and soy-free.

“Our athletes need a caffeinated energy bar that is going to keep their energy levels at a steady place; it has to be a slow burn to get them all the way through the race,” said Earl Walton, Global Director of Training and Coaching at IRONMAN. “Quantum Energy Squares did their research and created a bar with clean, natural ingredients that works for our athletes’ needs, consistently delivering sustained energy and essential nutrients over a long period of time.”

“We had tremendous positive feedback from athletes in Kona, so our partnership with Quantum Energy Squares across the IRONMAN and IRONMAN 70.3 U.S. Series is a natural extension to offer more athletes long-lasting, clean energy to fuel their training and race performance,” said Stuart Selig, Executive Vice President of Global Partnerships, North America for The IRONMAN Group. “Quantum Energy Squares offer products that focus on meeting the high standards that triathletes expect with everything they do to prepare and compete.”

For more information on the IRONMAN brand and global event series, visit www.ironman.com. For more information about Quantum Energy Squares and its products visit www.QuantumSquares.com. Media-related inquiries should be directed to [email protected] and [email protected].


About Quantum Energy Squares

Quantum Energy Squares are plant-based energy bars powered by macros PLUS organic green coffee, created to provide natural, long-lasting energy for endurance athletes and active consumers, from backyard heroes to world champions. They are made in California from a balanced blend of wholesome macros from seeds, nuts and fruit, combined with organic green coffee (which brings natural energy, anti-inflammatory and antioxidant benefits). Quantum’s unique formulations were developed by a sports dietician and a food scientist, with a professional pastry chef crafting the all-natural flavors. All of our products are Plant-Based, Certified Gluten-Free, Verified Non-GMO, Soy-Free, Dairy Free and Certified Kosher. Quantum Energy Squares are Made to Move You™. Quantum is the Official Energy Bar of the IRONMAN U.S. Series and IRONMAN World Championship. For more information, please visit www.QuantumSquares.com, follow us @QuantumSquares on Instagram, and connect with us on Facebook.

About The IRONMAN Group

As part of Wanda Sports Group, The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll Marathon Series®, IRONKIDS®, ITU World Triathlon Series, premier running events including the Standard Chartered Singapore Marathon™ and The Sun-Herald City2Surf® presented by Westpac, Ultra-Trail® World Tour events including Tarawera Ultra and Ultra-Trail Australia™, mountain bike races including the Absa Cape Epic®, road cycling events, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with more than 235 events across 55+ countries. For more information, visit www.ironman.com.

About Wanda Sports Group

Wanda Sports Group (Nasdaq: WSG) is a leading global sports events, media and marketing platform with a mission to unite people in sports and enable athletes and fans to live their passions and dreams. Through our businesses, including Infront and The IRONMAN Group, we have significant intellectual property rights, long-term relationships and broad execution capabilities, enabling us to deliver unrivalled sports event experiences, creating access to engaging content and building inclusive communities. We offer a comprehensive array of events, marketing and media services through three primary segments: Mass Participation, Spectator Sports and Digital, Production, Sports Solutions (DPSS). Our full-service platform creates value for our partners and clients as well as other stakeholders in the sports ecosystem, from rights owners, to brands and advertisers, and to fans and athletes. Headquartered in Beijing, China, Wanda Sports Group has more than 60 offices and 1,600 employees around the world.