PTO Adds Singapore’s Mediacorp to Growing Roster for 2023 PTO Tour
May 11, 2023
London, UK/ENDURANCE SPORTSWIRE/ – The Professional Triathletes Organisation (PTO) has added Singapore’s Mediacorp to its growing roster of broadcasters for the 2023 PTO Tour.
Mediacorp is Singapore’s largest content creator and national media network, operating a suite of TV channels, radio stations and multiple digital platforms. It will show the PTO Asian Open in Singapore ‘live’ on mewatch, its digital streaming platform, alongside a preview programme and race highlights show that will also be broadcast on Channel 5, its English language free-to-air channel.
The rest of the deal includes showing on mewatch highlights of the other PTO Tour races, which currently includes the inaugural PTO European Open in Ibiza (6 May) and the PTO US Open in Milwaukee (4-5 August), as well as short form PTO content profiling its superhuman athletes and their amazing back stories.
Commenting on the deal, Tim Godfrey, Chief Marketing Officer at the PTO, said:
“We are excited to have reached a deal with Mediacorp to show the first-ever PTO Asian Open for free on their channels here in Singapore. Staged around the iconic Marina Bay Financial District only a month before the Singapore F1 Grand Prix takes place on the same streets, it underlines the city’s growing status as the sporting capital of Asia and adds to an already impressive line-up of sporting content across their different platforms.”
Mediacorp joins SPOTV, which the PTO announced last month, and Warner Bros. Discovery, DAZN, ESPN and Fox Australia amongst others showing the 2023 PTO Tour this year, meaning it will be screened in 195+ territories across the globe.
In its first season, the 2022 PTO Tour delivered on its goal to bring longer distance Triathlon to a broader audience, including a global dedicated TV and streaming audience of 23.1 million across multiple top-tier broadcast partnerships.
Dale Levin, SVP, Co-Head of Media, APAC, IMG added: “This deal is another example of how we’re working with the PTO to drive its commercial growth around the world and attract new, in market audiences. Having the PTO Asian Open available for free on Mediacorp’s channels in Singapore is a great fillip.”
For Further Information
Professional Triathletes Organisation
Anthony Scammell E: Anthony.Scammell@protriathletes.org
About the Professional Triathletes Organisation
The PTO is a new body, co-owned by the professional athletes, seeking to elevate and grow the sport of Triathlon and take it to the next level. Each PTO Open is raced over 100km (2km swim, 80km bike and 18km run). 2023 PTO Tour races include: the PTO European Open on 6 May, the PTO US Open in Milwaukee on 4-5 August and the PTO Asian Open in Singapore on 19-20 August. The season will be underpinned by the new PTO World Rankings, helping to create a compelling season-long narrative in the sport for the first time.