Professional Triathletes Organisation Name HUUB as Official Outfitter of Team Europe at Inaugural Collins Cup

May 18, 2021

LONDON, ENGLAND: The Professional Triathletes Organisation (PTO) is proud to announce that HUUB will be the Official Team Europe Outfitter for the 2021 Collins Cup.

The Collins Cup is the PTO’s flagship event and a new race format modelled after the Ryder Cup, which will see teams of European, International and USA athletes pitted against one another putting on display all the excitement, rivalry, drama and personalities of the sport of triathlon.Derby based, HUUB will design the official uniforms to be worn by Team Europe at the Inaugural Collins Cup on 28th August at the x-bionic® sphere in Šamorín, near Bratislava, Slovakia.

HUUB’s founder, Dean Jackson, who built his business from his kitchen table 9 years ago with a sketch pad and a desire to overhaul the triathlon wetsuit commented: “We constantly strive to make athletes better and faster and our sport more fulfilling. We are relentless in the pursuit of performance and innovation sits at the heart of everything we do. We believe that to make innovative change you need to do, think and explore where others have failed to go or failed to see the benefit. The PTO are doing just that by creating world class sporting events like The Collins Cup which put innovation and world class storytelling at the core of their television product. We are proud to be the official outfitter for Team Europe. I think that they will be pretty hard to beat.”

Sam Renouf, Chief Executive Officer of the PTO stated: “We are thrilled to have HUUB on board as official outfitter for Team Europe in The Collins Cup. HUUB shares our innovative production values and we look forward to leveraging the excitement, rivalry and drama of Team battles in The Collins Cup while showcasing the personalities of our amazing PTO athletes to a global audience.”

HUUB’s wetsuits are chosen by the world’s best triathletes. With innovation through science, HUUB has helped athletes like Alistair Brownlee win Olympic medals and World Championships while their products have become popular with triathletes, cyclists, runners and swimmers of all levels all over the world. HUUB has become a world leader in triathlon gear and recently received Royal approval after being awarded the prestigious Queen’s Award for Innovation which celebrates the success of exciting businesses leading the way with pioneering products or services.

About the Professional Triathletes Organisation

The Professional Triathletes Organisation is a not-for-profit entity consisting of both men and women professional triathletes who have come together to form a representative body which not only gives them a meaningful voice in the way the sport operates but a means to contribute to its growth for the benefit of the entire triathlon community. The PTO seeks to showcase the passion, talents, determination, struggles and achievements of its dedicated professionals through iconic events, reimagined broadcast and compelling storytelling, inspiring global sports fans to watch, engage and participate in Triathlon. The PTO’s inaugural flagship event, The Collins Cup, will be held on 28th August 2021 in Samorin, Slovakia and will be a head-to-head showdown between the world’s greatest athletes to determine who rules triathlon. Sign up here for updates.

About HUUB

Founded in 2011 by sports industry leader Dean Jackson, HUUB is a premium apparel brand driven by an obsessive focus on performance and innovation. Originating in the swimwear and triathlon categories, HUUB now embraces all endurance sports, most recently the cycle clothing space. HUUB products adopt the latest scientific research alongside continuous athlete feedback.


Jane Hansom
Head of Communications
Professional Triathletes Organisation