Priority Bicycles Announces Cruise the Coast Summer Tour

July 1, 2022

Independently owned, online bicycle manufacturer and Gates Carbon Drive tour the East Coast, to feature a hands-on, better beach cruiser experience.

New York, NY /ENDURANCE SPORTSWIRE/ – Priority Bicycles, leaders in low maintenance bicycles, announces the Cruise the Coast summer tour designed to allow residents and vacationers to experience its market-leading, Gates belt-driven coastal beach cruiser first-hand in its natural habitat. In partnership with Gates Carbon Drive, the Cruise the Coast branded van and trailer will make over 40 stops up and down the East Coast with a complete demo fleet of its innovative, beach-ready cruiser – the Coast.

“Beachgoers have believed that cruisers are synonymous with a heavy, rusty, dirty experience, but this tour is all about showing people in these communities that there is a better option,” says Connor Swegle, CMO of Priority Bicycles. “There is nothing better than when people hop on a Priority Coast with a Gates Carbon Drive for the first time and feel how light, smooth, and durable it is. The tour is an investment, but as an online brand, we can have a big impact bringing the Priority and Gates experience into the communities where our riders live and play”

With 42 stops across 15 states, the tour kicked off in Burlington Vermont, with events at lifestyle locations and key Priority Bicycles partners including Dogfish Head Brewery in Milton, DE; Drifters Bike Rental in St. Augustine, FL; Good Pedals in Panama City Beach, FL; the Coquina Surf Jam in Brant Beach, NJ; and at Priority Bicycles’ hotel fleet partners – The Loutrel in Charleston, SC and Esme Hotel in Miami. Full tour and event schedule is available here.

“Priority is the leading belt drive bicycle manufacturer in North America with a full line of bicycles built around our Gates Carbon Drive belts, and we are excited to help spread the word of Priority’s low maintenance bikes on what will surely be a fun, interactive summer tour,” says Joe Menzel, Vice President – Global Mobility at Gates Corporation. “First-hand test rides will allow for folks to experience that ‘aha moment’ and will surely bring a new understanding to what it means to ride a beach cruiser that is 100% built for the beach.”

The Priority Coast bicycle model is at the core of the Cruise the Coast tour, featuring the smooth-riding, grease-free Gates Carbon Drive belt over a traditional metal chain, a rustproof aluminum frame and fork, fully sealed internal hub, stainless steel bearings, and a slew of details designed to cruise beach boardwalks and beyond.

Complementing the summer tour, test riders, passersby, and online viewers from afar can participate in promotional Cruise the Coast giveaways. Details on the online promotion are available online and will roll out on social channels throughout the tour. Watch the Cruise The Coast Summer Tour video here.

About Priority Bicycles

Priority Bicycles is an independent New York-based brand dedicated to making cycling simple for recreational riders with bicycles and accessories that are easy to buy, ride, and maintain. Founded by industry veteran and former software CEO David Weiner, Priority launched as a socially funded company in 2014, with a goal of delivering high quality, low maintenance bicycles, direct to consumer, backed by unmatched customer service. Since the launch, Priority has expanded to models for kids, commuters, and adventurers, become the largest distributor of belt drive bicycles in the country, and is now the market leader for custom-branded bicycles with fleet partnerships worldwide. For more information, visit prioritybicycles.com and follow @ridepriority on Instagram.

About Gates Industrial Corporation plc

Gates is a global manufacturer of innovative, highly engineered power transmission and fluid power solutions. Gates offers a broad portfolio of products to diverse replacement channel customers, and to original equipment manufacturers as specified components. For more than a century, Gates has pushed the boundaries of materials science to engineer products that exceed expectations in many sectors of the industrial and consumer markets. Our products play essential roles in a diverse range of applications across a wide variety of end markets including industrial on-highway, industrial off-highway, mobility, and recreation, automotive, energy and resources as well as diversified industrial. Our products are sold in more than 30 countries across our four commercial regions: the Americas; Europe, Middle East & Africa; Greater China; and East Asia & India. More about Gates can be found at www.gates.com and www.gatescarbondrive.com.