PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
October 2, 2020
2020 IRONMAN VR World Championship Celebration Kicks off Sunday, October 4 with Week-Long Programming through the IRONMAN Now Facebook Watch Page
TAMPA, Fla. – Following the five-week-long IRONMAN® VR Kona® Series hosted on the IRONMAN® Virtual Club platform, IRONMAN will commemorate the magic of its pinnacle event, the IRONMAN World Championship®, with a week-long celebration that includes the first-ever offering of a virtual full-distance IRONMAN triathlon with IRONMAN VR27 Kona. The...
October 2, 2020
LEOMO Launches Remote Bike-Fitting Service for Cyclists and Triathletes
Boulder, CO — LEOMO Inc. has launched the world’s first technology-enhanced remote bike-fitting service in Japan using TYPE-S Sensor Kit Pro. Utilizing LEOMO’s revolutionary portable motion analysis technology and LEOMO’s expertise in cycling form data, the new service allows all levels of cyclists and triathletes to fine-tune their position and...
October 2, 2020
Sports Backers announce new ‘7 Marathons 7 Continents’ virtual running event to launch on November 7
RICHMOND, VA – Fresh off of providing opportunities for participants to virtually conquer the United States and Europe in running events, Sports Backers is now going trans-continental with their newest event, ‘7 Marathons 7 Continents,’ which launches on November 7 and ends on January 31, 2021. During the event, individuals...
October 1, 2020
2021 Spartan Trail US Season calendar released
BOSTON (October 1, 2020) – Spartan Trail continues its ascent into the North American trail running scene with 26 events for the 2021 Season in the US and Canada. Starting with new locations, events, and formats that aim to attract everyone from new runners to experienced trail runners. From 10k...
October 1, 2020
USA Triathlon to Host Power Within Virtual Tri Across America Presented by Toyota from Oct. 15-Nov. 29
COLORADO SPRINGS, Colo. — USA Triathlon today opened registration for the Power Within Virtual Tri Across America presented by Toyota, a six-week team challenge that encourages athletes to share their love of the outdoors while collectively swimming 7 miles, biking 2,400 miles and running 905 miles between Oct. 15-Nov. 29....
October 1, 2020
Gerber Partners with Team Rubicon to Raise Funds for Wildfire Relief
Portland, Ore. (Oct. 1, 2020) – Gerber Gear, an industry-leading manufacturer of knives and multi-tools continues its partnership with Team Rubicon, a veteran-led non-profit organization whose primary mission is to provide disaster relief for underserved communities, to raise funds in an effort to support relief for the Pacific Northwest’s wildfires....
October 1, 2020
Brompton Bicycle Selects OutsidePR as Agency of Record
NEW YORK (Oct. 1, 2020)– Brompton Bicycle, the London-based manufacturer of the iconic Brompton folding bike, has selected OutsidePR as its public relations agency of record. OutsidePR will manage Brompton's public relations and communications strategy in North America—targeting cycling, outdoor and consumer lifestyle mediawith a focus on the brand's deeply-rooted...
October 1, 2020
Knog Introduces the Bilby Headlamp to North American Market
October 1, 2020 – Melbourne, Australia – Knog, the designer of cult-favorite bike accessories and outdoor lighting products is thrilled to announce the official North American launch of the Bilby—the world’s most powerful silicone headlamp. Rechargeable, lightweight and seriously bright, the new Bilby 400 Lumen Silicone Headlamp is guaranteed to...
October 1, 2020
ROUVY Rolls Out Earlier Announced Drafting and Pricing Plan, effective from Oct 1st.
ROUVY’s platform enables fun and realistic virtual riding and racing and the possibility to cycle the world from home over thousands of great locations. The 20/21 ROUVY Season starts October 1st, 2020 and ends September 30, 2021. For the start of the indoor training season, based on community feedback, ROUVY’s...
October 1, 2020
Dragon Alliance Debuts New Lens Changing Technology in Winter 2020 Goggles
SAN CLEMENTE, CA, (Oct. 1, 2020)–Dragon Eyewear, a leader in the performance eyewear space with deep roots in the action sports world, rounds out its extensive goggle lineup with the addition of the PXV2 and RVX OTG. The PXV2 is an update to the groundbreaking PXV goggle, now featuring Swiftlock...