PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
July 15, 2021
To the Trailhead and Beyond: Marmot and Ford Bronco Unite to Benefit America’s State Parks
Rohnert Park, Calif. — July 15, 2021 — This week, Bronco brand, Ford’s new outdoor brand of Built Wild and all-4x4 vehicles, and Marmot kick off a multi-year product and marketing collaboration featuring co-branded gear and a first-of-its-kind ambassador road trip promoting 15 state parks in 15 states. Rock climber...
July 15, 2021
East Coast Greenway’s New York City-to-Philadelphia Ride has raised nearly $150,000 for trail development
DURHAM, North Carolina - Six weeks ahead of the inaugural New York City-to-Philadelphia Greenway Ride, registered participants have already raised nearly $150,000 in support of continued East Coast Greenway development in New York, New Jersey and Pennsylvania - an area with significant active transportation needs. Riding to improve access to...
July 15, 2021
GFNY tackles Tourmalet
NEW YORK CITY, Jul 15, 2021 – GFNY Lourdes Tourmalet is the latest addition, making this race the fourth in France on the GFNY calendar. Scheduled for June 12, 2022, riders get to race the iconic Col du Tourmalet (2115m) in the Pyrenees. It’s the most used mountain pass by...
July 14, 2021
Barebells Fuels Athlete Ambassadors at This Year’s 2021 NOBULL CrossFit® Games
LOS ANGELES – Barebells – the revolutionary, high-in-protein, no added sugar* protein bar brand – is supporting several athlete ambassadors at The 2021 NOBULL CrossFit® Games. “Embodying hard work and determination, our ambassadors have been training for The 2021 NOBULL CrossFit® Games for quite some time,” said Ben Jones, CEO....
July 14, 2021
NOCCO Supports Athlete Ambassadors in the CrossFit® Games
LOS ANGELES (July 9, 2021) – NOCCO – the leading no carb, branched chain amino acids (BCAA) beverage company – is supporting the 2021 NOBULL CrossFit® Games and will have five athletes competing. NOCCO will be present to provide their athletes with fuel and support to help conquer the competition....
July 14, 2021
Purity Products® Spotlights Joint Care Supplement FLEXURON® for National Park and Recreation Month
Plainview, NY – Purity Products®, the leading science-backed supplement brand, is spreading awareness of their premium FLEXURON® supplement for Park and Recreation Month this July. Designed to help manage the wear and tear on joints, FLEXURON® delivers effective joint comfort and support to seasoned backpackers and leisure hikers as National...
July 14, 2021
Sport Sunscreen, KINeSYS, listed in Allergic Living’s Top Sunscreens for 2021
14th July 2021. Vancouver, Canada. KINeSYS SPF 50 Fragrance Free Spray Sunscreen has been listed in Allergic Living’s 2021 Top Allergy-Friendly Sunscreens. With just 13 sunscreens included, the list only includes sunscreens which meet the stringent requirements of Allergic Living, an authoritative and trustworthy source for those living with allergies. Allergic...
July 14, 2021
Why Racing Events announces transition of ownership to long-time employee
Vancouver, WA – Why Racing Events, a race management company that produces events throughout the Pacific Northwest, has announced that 100% ownership has transitioned to Karissa Schoene, a long-time employee who has been managing and involved in production of many of the races for the last 15 years. Sherri McMillan,...
July 14, 2021
Perspective Fitwear Becomes Official Training Apparel of USA Triathlon Through 2023
COLORADO SPRINGS, Colo. — USA Triathlon today announced that San Diego-based Perspective Fitwear has been named the organization’s Official Training Apparel through 2023. The company, owned by Founder & CEO Stephanie Perez and U.S. Naval Officer LCDR Kory Perez, was launched in 2017 as a women’s performance apparel brand and...
July 14, 2021
Outside Acquires Pinkbike, CyclingTips, and Trailforks, Cementing Global Content and Mapping Leadership
Boulder, Colorado — July 14, 2021 — Outside, the world's leading creator of active lifestyle content, services, events, and experiences, today announced the acquisition of Pinkbike and sister brands CyclingTips and Trailforks. The deal represents a significant expansion of Outside’s leadership position in cycling media and mobile mapping technology, and...
