PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.

January 19, 2024
DMSE Sports 2023 Portfolio Spans 23 Events, More Than 100,000 Participants
BOSTON, Mass. /ENDURANCE SPORTSWIRE/ – DMSE Sports, the leading event operations organization founded and led by Dave McGillivray, took their expertise to routes from coast to coast in 2023. The company has shared a look at its business by the numbers this past year. In total, DMSE Sports worked with and...

January 19, 2024
Zoot Sports Signs Triathlon Star Jackie Hering to Multi-Year Partnership Starting in 2024
Carlsbad, California /ENDURANCE SPORTSWIRE/ – Zoot Sports, the global leader in high-performance triathlon apparel and gear, is thrilled to announce the signing of professional triathlete Jackie Hering to a multi-year sponsorship agreement beginning in 2024. “We’re thrilled to stand behind Jackie as she competes at the pinnacle of this sport in...

January 19, 2024
3M Half Marathon Unveils Its Official Mascot
AUSTIN, TEXAS – January 19, 2024 /ENDURANCE SPORTSWIRE/ - In a blaze of excitement, the 3M Half Marathon, one of Austin's premier running events, proudly introduces its brand-new mascot, Blaze, to commemorate the event's 30th anniversary. The milestone year promises to be a celebration of speed, spirit, and community, and...

January 18, 2024
USA Cycling Announces 2024 UCI Cyclocross Worlds Team
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Cycling announced today the 2024 UCI Cyclocross World Championships team competing in Tábor, Czech Republic on February 3-4, 2024. With the support of the MudFund, USA Cycling has been on the road spending several weeks in Europe preparing for the pinnacle of cyclocross,...

January 18, 2024
Altra’s Lone Peak 8 Returns with Increased Durability and Lightweight Responsive Feel
DENVER (January, 2024)/ENDURANCE SPORTSWIRE/ – Altra, a leading innovator in performance running, announces the latest update to the best-selling and award-winning Lone Peak series. Now with a refined upper and customizable lacing, the Lone Peak 8 gives trail runners an improved fit and added protection from trail debris for all types of...

January 18, 2024
Tennis Maestro J.J. Wolf Takes Center Court as the New Ambassador for Electrolit’s Tennis Lineup
Houston, TX. (January, 2024)/ENDURANCE SPORTSWIRE/ – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – today announces the signing of rising tennis star J.J. Wolf as an Electrolit athlete. "J.J. Wolf's relentless drive to push US Tennis forward inspires us at Electorlit and we're excited to be...

January 18, 2024
Life Time Athletic Events unveils 2024 calendar featuring iconic mountain biking, gravel cycling, and road + trail running events
CHANHASSEN, Minn., (Jan. 18, 2024) /ENDURANCE SPORTSWIRE/ – Life Time (NYSE: LTH), the nation’s premier healthy lifestyle brand that operates more than 170 athletic country clubs across North America, has released its 2024 lineup of its owned and produced athletic events. Composed of cycling and running events, the portfolio spans 11 states...

January 18, 2024
Quintana Roo Announced as Challenge Family Global Swim Partner
/ENDURANCE SPORTSWIRE/ – Quintana Roo and Challenge Family announce a multi-year partnership naming Quintana Roo the Official Global Swim Partner of Challenge Family, beginning a collaboration that brings the original triathlon wetsuit brand to Challenge Family events throughout Europe, Asia and beyond. Now in its 21st year, Challenge Family hosts...

January 18, 2024
2024 XTERRA World Cup: New Season, Locations & Live Action
Key Points: Greece and Quebec join as new locations in the 7-stop series. Revised scoring system with all races counting towards total points. Live streaming coverage bringing the action to a global audience. MINNEAPOLIS, USA /ENDURANCE SPORTSWIRE/ – The 2024 XTERRA World Cup is set to elevate professional off-road triathlon in...

January 18, 2024
Publix and Magic Sports Announce Major Strategic Partnership in Triathlon and Running Races Across Tennessee and Kentucky
Nashville, TN – January 18, 2024 /ENDURANCE SPORTSWIRE/ –Magic Sports, a leading organizer of triathlons and running races across the Southeast, is thrilled to announce a groundbreaking strategic partnership with Publix, one of the largest and fastest-growing supermarket chains in the United States. This partnership marks the largest sponsorship in the...