PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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August 5, 2021
Happy Hippie Harvest Run Seeks Groovy Runners
LAS VEGAS, NEVADA – August 5, 2021 – Beyond Limits Running is pleased to announce the 3rd Annual Happy Hippie Harvest Run will take place November 6, 2021 at the non-profit Gilcrease Orchard in Las Vegas, Nevada. Not only will happy hippie runners have an opportunity to run a 5K,...
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August 5, 2021
TriBike Transport Announces Partnership With TOUGHMAN Triathlon
Asheville, North Carolina (August 5th, 2021) - TriBike Transport of Asheville, NC, the trusted, experienced, and service-driven bike transport company, is partnering with TOUGHMAN Triathlon for the USAT Long Course Championship September 25 - 26, 2021. TBT is committed to safe, efficient, and hassle-free transportation and logistics. They will be...
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August 4, 2021
Visionary Sponsorship: Hyperice Partners with Blind Athletes
Colorado Springs, Colo. (August 4, 2021) The United States Association of Blind Athletes (USABA) announced today that Hyperice, the industry leader in recovery technology and pioneer of percussion, vibration, dynamic air compression and thermal technology, has officially signed a two-year sponsorship deal as the Official Recovery Technology Partner of USA...
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August 4, 2021
New Funding Enables Kitzuma Cycling Logistics to Continue Rapid Growth
Asheville, North Carolina (August 4, 2021) — Less than a year ago Kitzuma Cycling Logistics disrupted the bike industry with their ready-to-ride, door-to-door, bike-shipping service; now eight months in, with 15 major bike brands as clients, they’ve just successfully closed their first round of funding. They’ll use this fresh influx...
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August 4, 2021
USA Triathlon Announces Partnership with BOA Nutrition, Inc.
(CHARLOTTE, NC) August 2021: USA Triathlon is introducing a new innovation to its athletes, partnering with BOA Nutrition, Inc. to make its first product, Endure, the Exclusive Performance Salt Blast of USA Triathlon. BOA (which stands for a Blast of Optimized Actives) is launching Endure, which is designed to help...
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August 4, 2021
Maddie Godby Advances to Quarterfinals in Olympic Keirin
TOKYO – Maddie Godby (Louisville, Colo.) hit the boards for the Women’s Keirin First Round. Godby raced in the last heat of the round against five other riders. The top two riders from each heat would move on to the quarterfinals tomorrow. Those who did not finish in the top...
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August 4, 2021
Another Mother Runner ‘Gears Up’ Features Performance Sunscreen KINeSYS
Worldwide community group, Another Runner Mother, has named KINeSYS SPF 30 Clear Zinc as one of their favorite skincare and beauty products. ‘AMR Gears Up’ features products that are used and loved by AMR ambassadors, tried and tested as go to options by women within the community. Another Mother Runner...
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August 4, 2021
Bike Fit Box Launches First-Of-Its-Kind Service Bike Saddle Box
TALLAHASSEE, Fla. – Bike Fit Box, the creators of the first comprehensive, virtual at-home professional bike fitting experience, announced the launch of another groundbreaking service for cyclists: Bike Saddle Box. Bike Saddle Box is a first-of-its-kind saddle demo experience that allows cyclists to try out multiple saddles at home, on...
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August 4, 2021
Beneficiaries Announced for RRCA West Regional One Mile Champs in Tucson, AZ
The 15th Annual TMC Meet Me Downtown 5k & Festival of Miles takes place on Sunday morning, August 22nd. As the first leg of the 2021 Gabe Zimmerman Triple Crown honoring the slain civil servant, Gabe Zimmerman, the event expects to raise over $12,000 for local organizations. The Festival of...
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August 3, 2021
New Holland Brewing Wins Spirits Business Award for Beer Barrel Bourbon
Holland, MI (August 3, 2021) -- New Holland Brewing, the Michigan based top-50 craft brewery, is honored to receive a Masters Medal from The Spirits Business in the American Whisky Masters Competition for their Beer Barrel Bourbon. Launched in 2008, the prestigious Global Spirits Masters rates and rewards excellence in...
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August 3, 2021
Reddiyo Introduces Strava Integration In Its Latest Feature Update
Denver, COLORADO - August 3rd. 2021 Strava Integration Now that you can record workouts directly in the app, it makes sense to share them! As requested, Reddiyo now includes Strava integration. Any workouts users complete in the app will be sent to Strava upon completion. Users can authorize the sync...
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August 3, 2021
BUFF® Launches Digital Series “Anglers Driving Change”
SANTA ROSA, California (Aug. 3, 2021) - Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, today announced the launch of a video series with Flylords, a digital media agency focused on fly fishing. “Anglers Driving Change” profiles three people, their...
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August 3, 2021
She Tris Events Return to Hamlin Neighborhood
Charleston, SC (August 2, 2021). Looking for ways to beat the heat this summer? She Tris Sprint Triathlon is hosting the 3rd annual Crews Subaru She Tris Hamlin event on August 21 in the beautiful Hamlin Plantation neighborhood. Participants have the option for virtual or in person duathlon and triathlon...
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August 3, 2021
La Vuelta announces Rouvy as an Exclusive Virtual Cycling Partner for 2021-2023
Madrid, August 3rd 2021 Key points: La Vuelta Virtual 2021 by ROUVY will take place between the months of August 2021 and April 2022. ROUVY is converting the best historical stages and segments of La Vuelta and adding them to its catalogue so that amateur riders from around the world...
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August 3, 2021
Renowned Sea Otter Classic Joins Life Time Family of Premier Athletic Events
CHANHASSEN, Minn., Aug 3, 2021 – The Sea Otter Classic, North America’s largest consumer cycling event set in beautiful Monterey, Calif. joins Life Time’s robust line-up of renowned athletic events. The acquisition leaves in place the Sea Otter Classic leadership team and Event Co-Founder and Director Frank Yohannan, and blends...
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August 3, 2021
Women’s Team Pursuit Rides to Bronze Medal at Tokyo Games
TOKYO – Yesterday, the team of Jennifer Valente (San Diego; Twenty24), Emma White (Duanesburg, N.Y.; Rally Cycling), Chloé Dygert (Brownsburg, Ind.; CANYON//SRAM Racing) and Lily Williams (Tallahassee, Fla.; Rally Cycling) rode to a 4:10.118 setting a new National Record. This time also would have broken the World Record placed by Team Great...
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August 3, 2021
SavageMan Triathlon Announces $15,000 Big Savage Challenge Prize Purse
The SavageMan Triathlon Festival will once again host the Big Savage Challenge with a $15,000 prize purse for athletes that complete 3 days of racing. The Big Savage Challenge starts with a swim-run prologue on Friday, an Olympic distance triathlon on Saturday and finally the famed SavageMan Long Course triathlon...
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August 3, 2021
Outspoken: Women in Triathlon Summit Announces In-Person Event, Partnership with Cervélo
Denver, Colorado, USA — August 3, 2021 - The producers of the Outspoken: Women in Triathlon Summit are excited to announce the launch of the in-person component of this year’s Summit, November 12th - November 14th in Tempe, AZ. In addition, Cervélo returns after a successful partnership in 2019 for the 2021 Summit as...
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August 3, 2021
Professional Triathletes Organisation Announces Zwift as Official Training and Events Partner of The Collins Cup
The Professional Triathletes Organisation (PTO) and Zwift, the virtual training platform, have agreed a partnership that will see Zwift as the Official Virtual Training and Events Partner of The Collins Cup in 2021 Scheduled to take place on 28th August at the extraordinary x-bionic® sphere in Šamorín, near Bratislava, Slovakia,...
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August 3, 2021
Hyland’s Powered Announces Official Team for Asheville Belgian Waffle Ride
LOS ANGELES – August 3, 2021 – Hyland’s, a trusted leader in products to support a healthy, active lifestyle, today announced their official team for the second Belgian Waffle Ride of 2021, known as the “Hell of the North (Carolina).” Led by coach and elite cyclist Paul Thomas, the team...
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August 3, 2021
2022 Austin Marathon Offers Free, Personalized Finisher Video
AUSTIN, Texas, August 3, 2021 -- The 30th annual Ascension Seton Austin Marathon presented by Under Armour will provide a free, personalized finish line video for all participants who cross the finish line on February 20, 2022. This video, valued at $19, is just the beginning of numerous amazing perks...
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August 3, 2021
World and American Record Holder Keira D’Amato Confirmed For 2021 Credit Union Cherry Blossom Ten Mile
August 3, 2021, Washington, DC: American and World Record holder Keira D’Amato will be wearing a third hat throughout the upcoming Credit Union Cherry Blossom race weekend — that of race committee member. But her clear focus will be on improving upon the record setting 10-mile time of 51:23 that...
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August 3, 2021
Blistering Pace Race Management Welcomes Christy Slye as Director of Experience
NAPA, CALIFORNIA—Blistering Pace Race Management is thrilled to announce that Christy Slye has joined their growing staff as Director of Experience, bringing 30 years of relationship and sales management to the table. Christy’s tenure in the running industry began 12 years ago as the Vice President of Sales at Oiselle,...
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August 3, 2021
Team Evergreen Donates $15,000 Through the Proceeds of The Session Series
EVERGREEN, CO, August 3, 2021 — Team Evergreen Cycling, missioned to host exceptional events and return the profits to the community, is pleased to announce a $15,000 donation to the Colorado Mountain Bike Association through the proceeds of the inaugural Session Series, held in Clear Creek County. This sold-out, weekly...
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August 3, 2021
Professional Triathletes Organisation and Matta Launch Global Campaign That Aims to Disrupt, Educate and Entertain Ahead of Inaugural Collins Cup
LONDON: The Professional Triathletes Organisation (PTO) and award-winning London-based creative agency, MATTA have today launched their global event marketing campaign for the eagerly-awaited inaugural Collins Cup, which takes place in Šamorín, Slovakia on 28th August 2021. MATTA, who were appointed by the PTO in April to deliver the campaign for...