PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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February 14, 2024
American River Endurance Runs, Presented by Altra – The Trails are Calling!
Auburn, CA /ENDURANCE SPORTSWIRE/ - American River 50-Mile Endurance Run (AR50), presented by Altra, the iconic, historic and second-largest 50-mile endurance run in the United States is returning for its 45th year. The prestigious race event brings together veterans, first-timers, and runners traveling from out of the country. Taking place...
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February 14, 2024
CoachCat AI Gives Athletes Instantaneous Feedback on Workouts
BOULDER, CO, Feb. 12, 2024 /ENDURANCE SPORTSWIRE/ - Frank Overton, the former molecular biologist, has finally found a way to clone himself. Now a renowned cycling coach and founder of leading coaching service FasCat, Overton has helped cyclists at every level achieve their greatest potential. But he’s long struggled to...
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February 14, 2024
GFNY announces second race in Brazil
/ENDURANCE SPORTSWIRE/ – GFNY Global Endurance Sports Series brings GFNY Conservatória back to the 2024 race schedule on August 4 after a five year hiatus. The competitive long distance is 130.1km with 2533m of climbing. Start and finish will be hosted at Rua das Flores. This route will lead riders...
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February 13, 2024
Verge Fuels Next Generation, Partners with Elite Youth Outfit Team California
NEW YORK, February 13, 2024 /ENDURANCE SPORTSWIRE/ – Verge, the innovative leader in custom cycling apparel, is thrilled to announce its newest partnership with Team California, a dynamic group of under 25-year-old cyclists competing at the elite level of the sport. This partnership marks a significant step forward for both entities...
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February 13, 2024
Ascension Seton Austin Marathon Partners with GU Energy Labs for Enhanced Race-Day Fueling
AUSTIN, Texas - February 13, 2024 /ENDURANCE SPORTSWIRE/ – The Ascension Seton Austin Marathon proudly announces GU Energy Labs (GU) as the Official Energy Gel and Chew sponsor for the annual event. This dynamic partnership underscores GU's dedication to supporting athletes with their high-quality energy products, which will be available at...
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February 13, 2024
3rd Annual Endurance Event Opens Doors to Knowledge and Inspiration
/ENDURANCE SPORTSWIRE/ - The Endurance Event, a highly anticipated annual gathering of athletes, coaches, and enthusiasts, is set to return for its third consecutive year. Hosted by 80/20 Endurance, this virtual extravaganza promises to inspire, educate, and empower participants to reach their peak performance levels. Scheduled to take place from...
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February 13, 2024
Media Credentials Now Available for the Ascension Seton Austin Marathon
Austin, TX /ENDURANCE SPORTSWIRE/ - The Ascension Seton Austin Marathon, Half Marathon, and 5K, slated to take place over the weekend of February 16-18, 2024 in Austin, Texas, has opened the application process for media professionals to obtain credentials to cover this highly anticipated event. This premier event draws participants and...
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February 13, 2024
Challenge Family Season Kicks Off at Challenge Wanaka
/ENDURANCE SPORTSWIRE/ - A full weekend of international triathlon and grass roots sport featuring over 2,500 athletes will kick off the 2024 season for Challenge Family at the world’s most scenic triathlon, Integrity Homes Challenge Wanaka in New Zealand, on 15-17 February. On Thursday and Friday, it’s the turn of...
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February 12, 2024
Broken Arrow Skyrace Announces New Advisory Council
Tahoe City, California /ENDURANCE SPORTSWIRE/ – The Broken Arrow Skyrace, presented by Salomon, is delighted to announce a first-of-its-kind Advisory Council. The role of the advisory council is to provide ongoing community input to the three-day, multi-distance trail running festival, held each year at the iconic Palisades Tahoe, home to the 1960...
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February 12, 2024
Love Run Philadelphia Half Marathon Announces Delaware Valley BMW Dealers as Title Partner
PHILADELPHIA – February 12, 2024 /ENDURANCE SPORTSWIRE/ – Motiv Sports today announced a new partnership agreement with the Delaware Valley BMW dealers to become the title sponsor of the 2024 BMW Love Run Philadelphia Half Marathon. The city's premier Spring half-marathon, renowned for its picturesque course through downtown Philadelphia and along...
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February 12, 2024
CTS Launches “CTS Live” with Virtual Coach-Led Indoor Cycling Classes on Velocity Platform
Colorado Springs, CO /ENDURANCE SPORTSWIRE/ – CTS, the worldwide leader in endurance coaching, today announced the launch of “CTS Live”, a subscription service offering coach-led virtual cycling classes on the Velocity platform. CTS Live subscriptions are available to anyone, starting with a two-week free trial, providing CTS-coached and non-coached athletes...
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February 12, 2024
Electrolit Slam Dunks Partnership with Hoopbus and Local Hoops: Celeb Games and Renovated Courts at All-Star Weekend Community Popup
Houston, TX (February 2024) /ENDURANCE SPORTSWIRE/ - Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – is joining forces with Local Hoops to support nonprofit Hoopbus’ fifth annual Show Love series that brings together the global basketball community and local hoopers and organizations driving basketball...
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February 9, 2024
Sports Boulevard Partners with Global Fitness Giant BKOOL to Promote Cycling in Riyadh
Riyadh, Saudi Arabia:/ENDURANCE SPORTSWIRE/ – The Sports Boulevard Foundation (SBF) has partnered with BKOOL, a leading sports technology innovator, in a new long-term strategic partnership, to develop a cycling experience aimed at increasing fitness rates in Riyadh. RIYDE, which has been created by the Sports Boulevard Foundation, will use BKOOL’s cutting-edge technology...
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February 8, 2024
IRONMAN and Maurten Expand Partnership Across The IRONMAN Global Series
TAMPA, Fla./ENDURANCE SPORTSWIRE/ – IRONMAN is thrilled to announce an expanded partnership with Maurten across the IRONMAN Global Series. After three successful years as the Official Hydrogel partner of The IRONMAN Global Series, the partnership will expand — and now includes, Gel 100, Gel 100 Caf 100, Gel 160, and Maurten’s Solid...
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February 8, 2024
Love Velo Partners with Le Col
8 February 2024 /ENDURANCE SPORTSWIRE/ – Love Velo (https://lovevelo.co.uk/) and Le Col (https://lecol.cc/) today announced a new partnership whereby Love Velo will be the Le Col Cycling Club’s Official Travel Partner The partnership brings together 2 brands with a common goal, to help cyclists ride further and explore more. “We’re always...
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February 8, 2024
Ascension Seton Austin Marathon and evamor® Water Unite for Ultimate Hydration Experience
Austin, TX —February 8, 2024 /ENDURANCE SPORTSWIRE/ – The Ascension Seton Austin Marathon, Half Marathon, and 5k proudly welcome evamor® back for the third consecutive year as the Official Water sponsor. This enduring partnership showcases evamor's commitment to the event and its participants, enhancing the overall experience for runners, fitness enthusiasts,...
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February 8, 2024
Painting the Town Pink: Murf Electric Bikes Unveils Limited Edition Malibu Fat Murf Step-Thru
San Clemente, CA (February 8, 2023) /ENDURANCE SPORTSWIRE/ - Murf Electric Bikes, a pioneer in the electric biking industry, proudly announces the release of their Limited Edition Malibu Pink Fat Murf Step-Thru. This eye-catching variant of the best-selling Fat Murf Step-Thru model combines the beloved features of its predecessor with...
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February 8, 2024
ENVO’s New D50 and ST50 Urban E-Bikes Offer Outstanding Versatility, Performance, Value
Vancouver, Canada /ENDURANCE SPORTSWIRE/ - Shortly after adding to their already huge range of e-mobility products, with the purchase of the Veemo velomobile brand, ENVO Drive Systems – designers of traditional e-bikes as well as unique, purpose-built e-vehicles for snow, water and 4-wheeling – returns to its roots with the official...
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February 8, 2024
Children’s Hospital Los Angeles and Super League Triathlon Announce Location for 2024 Corporate Challenge
LOS ANGELES & LONG BEACH, CA (February 08, 2024)/ENDURANCE SPORTSWIRE/ - Super League Triathlon and Children’s Hospital Los Angeles (CHLA) are excited to continue their partnership at the 2024 Corporate Challenge, which will take place at the Long Beach Legacy Triathlon on July 21, 2024. CHLA has been named the...
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February 8, 2024
RunSignup Websites V2 Will Support Strava Routes and Clubs
Moorestown, NJ - February 8, 2024 /ENDURANCE SPORTSWIRE/ – RunSignup, the leading registration and technology provider for races in the U.S., is including a new website component leveraging features from Strava, the leading digital community for active people with more than 120 million athletes in their upcoming releases of Membership and...
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February 8, 2024
XTERRA Slovakia Announced as New Addition to the 2024 World Tour
/ENDURANCE SPORTSWIRE/ - Key Points: XTERRA Slovakia debuts July 12-13, 2024, in historic Banska Stiavnica. Inaugural event features Full Distance, Sprint, and Youth races. Expansion highlights XTERRA's commitment to Eastern Europe's triathlon scene. BANSKA STIAVNICA, SLOVAKIA – XTERRA is set to unveil the newest addition to its international off-road triathlon...
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February 8, 2024
Innovative Timing Systems Announces Next Generation Chip Timing Solution
St. Louis, MO/ENDURANCE SPORTSWIRE/ - Innovative Timing System, the world leader for integrated sports timing systems with live registration and photos, has announced their new Jaguar G4 Pro timing platform at their worldwide customer conference. Since 2008, ITS has been setting the standard in the sports timing industry. With 31...
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February 8, 2024
Endurance Sports Legend Matt Fitzgerald Joins Athletica.ai Backed By Olympian Alistair Brownlee
/ENDURANCE SPORTSWIRE/ - Athletica.ai, a leading AI endurance training and performance platform, is thrilled to announce the addition of Matt Fitzgerald, renowned bestselling author and esteemed authority in endurance sports, as both an investor and advisor. This major endorsement further validates Athletica.ai’s science-driven approach to athletic training, already recognized by...
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February 7, 2024
Denver Colfax Marathon Introduces Course Changes to Accommodate More Runners in 2024
Denver, CO /ENDURANCE SPORTSWIRE- The 18th Denver Colfax Marathon, presented by Cigna Healthcare, is making some exciting changes to its 2024 race courses. These changes will take the running experience to the next level for thousands of people that take part in its annual race weekend. “The Denver Colfax Marathon...
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February 7, 2024
Maurten Signs To Be Official Fuelling Partner Of T100 Triathlon World Tour
London, UK/ENDURANCE SPORTSWIRE/ – The Professional Triathletes Organisation (PTO) has signed Maurten as the Official Fuelling Partner of its newly rebranded and expanded T100 Triathlon World Tour for the next three years. The Swedish company’s Hydrogel Technology introduced endurance athletes to a new way of fueling when it launched in 2015 -...