PRESS RELEASES
Browse the latest press releases from companies serving the running, cycling and triathlon industries. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
September 24, 2020
iFit-Powered NordicTrack Treadmill Wins Good Housekeeping’s Best Treadmill of 2020
(LOGAN, Utah, September 24, 2020) — iFit, the patented, interactive, connected fitness platform, is the key feature that won the NordicTrack Commercial 1750 treadmill a spot in Good Housekeeping’s highly coveted “Best Home Gym Equipment Essentials of 2020.” Good Housekeeping’s standard for including equipment on the list is based upon...
September 24, 2020
Walton Family Foundation and PeopleForBikes Partner to Support Increased Bicycling Through Area Businesses in Northwest Arkansas
BOULDER, CO (Sept. 24, 2020) — PeopleForBikes announced a five-year program to help Benton County, Arkansas businesses become national leaders in bicycling, realize the return on investment from an active workforce that embraces bicycling, both for transportation and recreation and position Northwest Arkansas as the national model for getting more people...
September 24, 2020
Adventure Journal To Be First Carbon Neutral Publisher through Climate Neutral
Monarch Beach, CA – September 24, 2020–Today, Adventure Journal, the online and quarterly print magazine devoted to outdoor adventure, announced its commitment to being carbon neutral in 2020. This commitment will be certified by Climate Neutral, the nonprofit organization founded in 2019 by the leaders of Peak Design and BioLite. ...
September 24, 2020
mountainFLOW Announces B-Corp Status and USDA Certification
(BOULDER, CO - September 2020)- mountainFLOW, the innovative and award-winning Colorado company that has revolutionized the ski wax industry with its line of groundbreaking eco-friendly products, announced today that is now a certified B-Corporation, and that all of the company’s celebrated products are also certified bio-based by the USDA. Launched...
September 24, 2020
XTERRA Olympic Canyon VR powered by Gatorade Endurance, Sept 24-28
HONOLULU, HI (Sept. 24, 2020) - The XTERRA Olympic Canyon VR Duathlon powered by Gatorade Endurance, to be held over five days from September 24-28, 2020, is the fourth of eight virtual races designed to engage the endurance community as they train to stay sane, healthy, and positive. Inspired by...
September 23, 2020
Tough Mudder and Marvel Team Up to Create an Unprecedented Digital Fitness Experience
Tough Mudder, the global experiential fitness brand, has joined forces with Marvel in the creation of Tough Mudder Challenges: Marvel Edition: a 21-day digital fitness adventure engaging a connected community around pushing their boundaries physically and mentally, and ultimately “Find Their Power.” Kicking off in October as part of the...
September 23, 2020
Rock ‘n’ Road Trip Heads South to the Lone Star State for Rock ‘n’ Roll VR Dallas, Offering Participants a Texas Two-Step of Virtual Racing with 10K, 5K, and Remix Challenge Options
TAMPA, Fla. / DALLAS, Texas (September 23, 2020) – After last weekend’s Rock ‘n’ Roll VR Philadelphia saw nearly 12,000 participants enjoy the virtual streets of Philadelphia, Pennsylvania, the Rock ‘n’ Road Trip tour bus heads south to the Lone Star State and the Big D – Dallas, Texas, home...
September 23, 2020
Third Annual USABA National Blind Sports Day Expands To Week of Virtual Activities in 2020
(Sept. 23, 2020) -- Join the United States Association of Blind Athletes for National Blind Sports Week (Sept. 28-Oct. 3), a six-day virtual experience focused on participation and awareness of sports and opportunities available to athletes who are blind and visually impaired. The week culminates with the 3rd annual National...
September 23, 2020
WATERMONSTER™ Announces Touch-Free and Socially-Distanced Water Provision Solution for Large Events
[KERRVILLE, TEXAS, September 2020] – WaterMonster™, presented by Event Hydration Solutions, LLC (EHS) today announced immediate availability of their comprehensive touch-free and social distance enabled hydration system for large events, including all types of race events. Expanding on our proven flagship WaterMonster tanks, our new line of accessories includes two...
September 23, 2020
Newberry College in South Carolina Adds Women’s Triathlon as Varsity Sport
COLORADO SPRINGS, Colo.— USA Triathlon, along with Newberry College Director of Athletics Ralph Patterson, today announced that Newberry College in Newberry, South Carolina, will add women’s triathlon to its varsity sport offerings. The school is the 14th at the NCAA Division II level, and the only school in South Carolina,...
