PowerBar, a leader in the world of sports nutrition, has been named the exclusive energy bar and gel of XTERRA, the nation’s premier off-road triathlon and trail running series
TBD (Honolulu, HI) – PowerBar, a leader in the world of sports nutrition, has been named the exclusive energy bar and gel of XTERRA, the nation’s premier off-road triathlon and trail running series.
As a Participating Sponsor of all 2012 XTERRA events, marketing, and media in the U.S., PowerBar will serve as the official nutrition partner for the sport and its athletes via the XTERRA America Tour of more than 100 off-road triathlons and trail runs held across the U.S.
“PowerBar has a history of excellence in the sports nutrition field and we are excited they have chosen to support XTERRA,” said Tom Kiely, the CEO of TEAM Unlimited/XTERRA. “This relationship will provide the highest-quality products in the industry to XTERRA athletes, which will help take their performance to the next level.”
PowerBar provides today’s endurance athletes with a range of products and training tools to help fuel optimum performance. Backed by decades of sports nutrition science and the direct input of world class athletes, PowerBar products are specifically designed to help athletes get the most out of all phases of training and competition.
The partnership directly supports XTERRA athletes, as PowerBar products will be provided on course at all XTERRA events and in athlete packets. XTERRA endurance athletes, their family and friends can also benefit from the sponsorship via a direct online connection to expert nutrition resources at PowerBar.com.
“XTERRA events attract some of the top known endurance athletes in the world as well as those who simply love the outdoors and the personal challenge of taking on an XTERRA race,” said PowerBar Sports Marketing Manager David Paterson. “It was a natural fit to officially team up with their multisport series this year, and we’ll proudly support all XTERRA competitors with sports nutrition products and tools to help fuel top performance.”
About TEAM Unlimited/XTERRA
TEAM Unlimited is a Hawaii-based television events and marketing company, founded in 1988. It owns and produces XTERRA and in 2011 produced more than 100 XTERRA off-road triathlon and trail running races in 15 countries worldwide. In the U.S. alone nearly 200,000 participants took part in the XTERRA lifestyle last year while XTERRA’s TV, publicity, advertising, online, and grassroots marketing efforts generated more than 400 million impressions. In addition, TEAM TV has produced more than 300 adventure television shows resulting in three Emmy’s and 42 Telly Awards for production excellence since 1990. View samples at www.xterra.tv, and learn more at xterraplanet.com and xterratrailrun.com.
XTERRA Media Contact:
Trey Garman, Vice President
To learn more about about PowerBar products, sports nutrition tools and sponsored athlete and event support please visit www.powerbar.com. Look for PowerBar on Facebook and Twitter.
PowerBar Media Contact:
David Paterson, Sports Marketing Manager