Powerade Monterrey Marathon takes on responsible sport standards in Mexico, achieves gold certification from Council for Responsible Sport

March 14th, 2019

EUGENE—March 14, 2019—The movement towards greater social and environmental responsibility in sport takes another international step forward as the Council for Responsible Sport (Council) announced that the 2018 Monterrey Powerade Marathon has achieved gold level certification. The 2018 event hosted participants in Monterrey, the largest city of the northeastern state of Nuevo León, México during the second weekend of December and is organized by the Association of Running Clubs of Nuevo León and Arca Continental.

The marathon is the second in México to achieve Council certification—the other is the México City Marathon (Evergreen, 2018), while over 160 events in eight countries have earned official recognition as responsibly produced events since the Council for Responsible Sport standards were launched in 2008. Gold level certification is attained when an event demonstrates it has implemented 75 percent or more of the version 4.2 Standards for Responsible Sport, including verification by an independent third-party.

“This is a great achievement for the Powerade Monterrey Marathon. We dedicate this success to the participants, who helped us achieve this goal. We are committed to continuing the development of more sustainable practices at our events,” commented executive director of the marathon, Jose Rodolfo Tijerina Leal.

“It’s encouraging to see more events across North America committing to the shared principles and actions of what we call ‘responsible sport’ and communicating their values to their audiences. The organizers of the Powerade Monterrey Marathon embraced the certification framework and brought it to life at the event professionally and creatively—we look forward to following how the Monterrey Powerade Marathon continues to set a positive example in future years.” Said Shelley Villalobos, managing director of the Council.

Participants confirmed their desire for the marathon to ‘pursue initiatives to reduce its environmental impacts’ in a post-event survey—87 percent of survey respondents indicated it was ‘very important’ to them. Highlights and key results that earned credit towards the gold level certification included:

Social Highlights

  • The event procured a health insurance policy for all participants in the case of harm or injury
  • 1,200 youth and their families participated in a ‘mini marathon’ of 4.2 kilometers
  • Packet pickup featured an interactive space for kids called ‘Mi Gran Planeta’ (‘My Grand Planet’) featuring a live show, arts and crafts and education about ways to reduce harm to the planet in our daily actions
  • Organizers trained volunteers in person-first language and best practices for assisting visitors with disabilities
  • 783 people used their race to help raise funds for charities through the ‘Corredores de Valor’

Environmental Highlights

  • A procurement policy was created and shared with all exhibitors, vendors, sponsors and volunteers offering guidance and recommendations to minimize waste and enhance waste diversion efforts
  • 78 percent of all waste materials generated by the event were diverted from the landfill through recycling and compost collection and separation, including plastic water bottles made from 100% recycled PET plastic collected for further recycling
  • Participants of the mini marathon received blankets made from recycled PET fibers—each blanket takes about 55 plastic bottles to make
  • Entirely eliminated the use of cellophane and plastic bags in the distribution of recuperation food for finishers—preventing an entire stream of waste at its source
  • Promoted only hotels with proven commitments to environmental best practices
  • Calculated the total greenhouse gases, or ‘carbon footprint’ of the event—both from travel by participants and by direct event operations
  • Mitigated the carbon footprint of direct event operations (6 metric tons carbon dioxide and equivalents) by purchasing compensations through MexiCO2, a carbon trading platform that supports verified carbon emission reduction projects in Mexico 

About the Council for Responsible Sport

The Council’s vision is a world where responsibly produced sports events are the norm and its mission is to provide objective, independent verification of the socially and environmentally responsible work event organizers are doing and to actively support event organizers who strive to make a difference in their communities. The current version of the Council’s Certification standards (v.4.2) was developed by an outside working group of both sustainability and sport industry experts, reviewed by a wide range of stakeholders throughout 2013 and implemented in January 2014. www.CouncilforResponsibleSport.org 

About the Powerade Monterrey Marathon

The 14th edition of the Powerade Monterrey Marathon will be held December 8, 2019 and is co-organized by the Association of Runner Clubs of Nuevo León and Arca Continental, a Mexican beverage manufacturing and distribution company headquartered in Monterrey, Mexico. The route guides runners through the scenic streets of Monterrey, nestled against the foothills of the Sierra Madre mountain range in northeastern Mexico. www.maratonmonterrey.mx

Council for Responsible Sport

Powerade Monterrey Marathon takes on responsible sport standards in Mexico, achieves gold certification from Council for Responsible Sport

Contact Info

Shelley Villalobos

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