POWDR and Mammut Announce New Apparel, Equipment and Marketing Partnership
January 22, 2020
Mammut to Outfit More Than 8,000 POWDR Employees as the Official Uniform and Technical Safety Equipment Supplier
Park City, UT, Jan. 22, 2020 – POWDR, an adventure lifestyle company with destinations across North America, announced today a new long-term partnership with Mammut, the leading Swiss-born premium outdoors brand, with more than a century of experience in producing mountain safety equipment, technical apparel, and accessories for outdoor activities.
The partnership makes Mammut the official uniform and apparel provider for more than 8,000 mountain professionals working at ten of POWDR’s mountain resort locations: Boreal Mountain Resort, CA; Copper Mountain, CO; Eldora, CO; Killington, VT; Lee Canyon, NV; Mt. Bachelor, OR; Pico Mountain, VT; SilverStar, BC; Snowbird, UT; and Soda Springs, CA. The partnership begins with the 2020-2021 season, continues through 2026, and also includes POWDR’s heli-skiing operation, Powderbird, located at Snowbird, UT.
“As one of the oldest and most respected global outdoor apparel and equipment brands in the world, we could not be more proud to outfit our staff with Mammut,” said Tim Brennwald, POWDR executive vice president and chief operating officer. “Mammut’s unparalleled quality, styling and innovation in a variety of apparel and equipment categories will empower POWDR employees to continue to deliver remarkable consumer experiences across our portfolio.”
Mammut is taking a unique and innovative approach to the partnership, redefining the process by which staff at each POWDR mountain resort is outfitted. POWDR mountain resort departments, including ski patrol, mountain guides, operations, ski/snowboard school, ambassadors and customer service, have customized select Mammut products to meet their needs. Tailoring pinnacle products, which were designed and tested by Mammut specifically for professional guiding purposes on Switzerland’s famous Matterhorn mountain, means that POWDR employees will have uniforms that suit to meet the vastly different needs of each department. Building on Mammut’s best practices and product knowledge from the current Zermatt mountain guides and ski instructor uniforms, POWDR’s custom technical apparel systems will offer staff unparalleled quality and a superior experience.
Highly technical 3-layer Gore-Tex® Pro material will be used in uniforms for on-mountain employees, ensuring the highest level of protection and durability in critical environments, and operational departments will be outfitted in Mammut’s proprietary DryTech® 3-layer protection fabric for breathability, comfort, and protection.
Innovation and technology are the forefront of all Mammut products, to ensure the needs of mountain safety and resort staff are met to the fullest extent. The development of custom products for POWDR’s teams builds on Mammut’s 158-years of mountain gear experience, input and collaboration with POWDR employees, and influence from Mammut’s Matters collection, which the POWDR uniform program is modeled after and will be available to purchase by consumers in the 2020/2021 season.
“In expanding the professional services division at Mammut, we tested a variety of technical apparel systems with Zermatters – Zermatt, Switzerland’s exclusive mountain guiding service on the Matterhorn, since 1888,” said Kris Kuster, general manager of Mammut North America. “In POWDR, we have found a partner who understands the value of this process, our 158-year Swiss heritage, as well as the profound impact Mammut products can have on the work lives of hundreds of mountain professionals. We look forward to showcasing the alignment between Mammut’s and POWDR’s vision, mission and goals with consumers and resort visitors through these advanced product innovations and systems.”
As part of the agreement, Mammut and POWDR will also collaborate on a variety of consumer marketing initiatives and events while POWDR ski patrol and mountain guides will utilize Mammut Barryvox beacons, probes, shovels, ropes, avalanche airbag systems, and other technical accessories.
Name: Megan Baroska
Email: [email protected]
Name: Jess Smith
Email: [email protected]
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About Mammut: Founded in 1862 and based in Seon, Switzerland, with U.S. Headquarters in Williston, Vermont, and Denver, Colorado, Mammut is a global leader in the manufacturing of technical outdoor equipment, apparel, and footwear. From high altitude mountaineering to outdoor lifestyle, Mammut designs their products with over 150 years of experience in conquering the most prolific peaks in the world. The result is a brand capable of bringing unparalleled equipment to market, enabling consumers to reach unimaginable heights.
About POWDR: POWDR is an adventure lifestyle company that delivers memorable experiences, enhances people’s lives and has fun doing it. At POWDR, we bring people together to enjoy the adventure lifestyle at our 11 mountain resorts, including Copper Mountain and Eldora Mountain Resort in Colorado; Woodward Park City and Snowbird in Utah; Killington and Pico Mountain in Vermont; Boreal Mountain Resort and Soda Springs in the Lake Tahoe region of California; Mt. Bachelor in Oregon; SilverStar in British Columbia; and Lee Canyon in Nevada. POWDR is empowering and inspiring the next generation of action sports with Woodward, an experiential action sports company with an ever-growing network of destinations, experiences, entertainment and products. POWDR’s adventure experiences include Powderbird, Utah’s premier heli-adventure operation, and Sun Country Tours, which provides Oregon river adventure. POWDR also fuels passion for the adventure lifestyle through original content production, programming and distribution. POWDR is headquartered in Park City, Utah with offices in Louisville, CO. www.POWDR.com.