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Port Side Productions Introduces the Backcountry Marketing Podcast

October 8, 2020

Rebranded, reinvigorated, and reimagined for the outdoor industry marketer

Bellingham, WA – Oct. 8, 2020 –Port Side Productions is thrilled to present the Backcountry Marketing Podcast. The Backcountry Marketing Podcast dives deep with leaders of the outdoor industry to discuss the gritty details of their marketing, branding work, personal challenges, and latest adventures. In each episode, host and producer Cole Heilborn chats with guests such as Josh Weichhand, Marketing Director at Chaco, and Becky Marcelliano, Outdoor Marketing Manager (North America) of Salomon, as they share their industry stories, experiences, and insights in an open conversational format.

Whether you tune in while standing in the lift line, shuttling to fresh loam, or cracking open a craft beverage, the Backcountry Marketing Podcast is more than just a fun listen–it’s a pivotal resource for those yearning to learn more about the industry’s marketing strategies. The central goal, Heilborn notes, is to empower and inspire outdoor industry marketers to do better and evolve with their customers. Although the podcast started as a personal passion project (previously referred to as the Brand Story podcast), the Backcountry Marketing Podcast has since emerged from a transformative rebranding, firmly positioning itself as a podcast leader in the outdoor industry marketing niche.

“We decided to embark on a rebranding to reflect our evolving focus and niche. The outdoor industry is a powerful place with incredible potential to create meaningful experiences,” says Cole Heilborn. “The Backcountry Marketing Podcast provides a platform for industry leaders to share their expertise on how to bring value to consumers while continually evolving with the rapidly changing marketing landscape.”

Each episode intertwines actionable takeaways with seasoned wisdom from some of the industry’s most skilled marketers. Episode topics include the power of crowdfunding, the overuse of buzzwords, building brand trust, and beyond. Recent guests of the Backcountry Marketing Podcast include influential c-suite and marketing professionals from Peak Design, Strava, Klean Kanteen, Salomon, and Filson.

The Backcountry Marketing Podcast can be found on Apple Podcasts, Spotify, and Podtail. To learn more and stay up to date with podcast updates, guests, and episodes, follow the Backcountry Marketing Podcast on Facebook, Instagram, LinkedIn.

About Backcountry Marketing Podcast

Backcountry Marketing Podcast dives deep with leaders of the outdoor industry to discuss the gritty details of their marketing and branding work, personal challenges, and latest adventures. Each episode intertwines actionable takeaways with seasoned wisdom from some of the industry’s most skilled marketers. Whether standing in the lift line, shuttling to fresh loam, or cracking a local beverage, these conversations are a pivotal resource for those yearning to learn moreabout the ever-changing world of marketing in the outdoor industry. Listen to the Backcountry Marketing Podcast on Apple Podcasts, Spotify, or wherever you get your podcasts.

About Port Side Productions

 Port Side Productions is an outdoor film and video production company based out of the northwest. Constantly focused on pushing the creative and delivering on the execution, Port Side produces brand anthem films, short docs, commercials and is currently in production for their upcoming feature film “Biketown.” Learn more at portsidepro.com.