Pinarello has been sold

June 29, 2023

Global investment firm L Catterton – whose owners include luxury behemoth LVMH – announced the sale of iconic Italian bicycle brand Pinarello to a “private family office.” The assumption is that the total was greater than the €90 million LVMH reportedly paid for Pinarello in 2016.

Fausto Pinarello – the son of company founder, Giovanni Pinarello – will reportedly continue on as chairman, and will also continue to have some undisclosed equity stake in the brand. Escape Collective