Perceev to Provide Event App for The Brownlee Foundation Events

July 9, 2024

TBF Events Has Chosen Perceev to Provide an Engaging App Experience for Ripon Triathlon Festival and Helvellyn Triathlon

Leeds, UK/Carlsbad, CA (July 9, 2024) /ENDURANCE SPORTSWIRE/ – Perceev, an innovative new software as a service platform for endurance races, is excited to announce its partnership with The Brownlee Foundation Events.

TBF Events will utilize the Perceev platform to provide an engaging app experience for all participants of its two premier triathlon events in the UK – Ripon Triathlon Festival and the Helvellyn Triathlon.

The Ripon Triathlon Festival takes place on July 13 & 14, 2024, at the iconic Ripon Racecourse in beautiful Yorkshire. The festival is a weekend long family friendly event with activities for all ages in addition to numerous races for all skill levels. Races offered include sprint and standard distance triathlons, relay, aquabike, open water swim and various children’s races. The festival offers on-site camping, fun entertainment and numerous options for delicious food & drink.

The Helvellyn Triathlon is a renowned, challenging event that takes place in the scenic Lake District National Park on Sunday, September 1, 2024. Participants start with a 1-mile swim in the crystal-clear waters of Lake Ullswater. The 38-mile bike leg begins along the shore of Ullswater and continues to the infamous “Struggle” – a steep and demanding climb to the top of the Kirkstone Pass. The 9-mile run involves ascending and descending Hellvelyn, England’s third highest mountain, on rugged, off road terrain.

“We aim to provide race participants with fun and challenging courses, and we want everyone to have the best race-day experience possible,” said Alistair Brownlee, triathlon legend and Brownlee Foundation co-founder. “Perceev provides us with a tool to ensure everyone is engaged and doesn’t miss a thing. It also allows us to connect with the fans, which has always been a struggle for endurance events.”

Perceev will provide a fun and informative app experience for all participants and fans of these two iconic races, ensuring that everyone is able to make the most of the event. Features include all race day information in one convenient location, leaderboards, results, maps, informative push notifications, an in-app camera with custom race stickers for social media sharing, next day replay and more.

“We are very excited to partner with TBF Events to provide an improved race day experience for their iconic events,” Ed Hoffman, Founder and CEO said. “We are huge fans of everything they do to promote the sport of triathlon and generally encourage people to make endurance sports a part of their healthy lifestyle.”

“The Brownlee Foundation Events team has worked tirelessly to put on these great events, and they have made the most of Perceev’s features to help create the best race day experience possible,” said Rebecca Hoffman, co-founder of Perceev.

More information about TBF Events can be found HERE.

Registration has closed for the Ripon Triathlon Festival, but you can still register to compete in the iconic Helvellyn Triathlon HERE.

For more information about Perceev click HERE.

If you would like to follow and support these iconic races, be sure to download the Perceev app and follow the Ripon Triathlon Festival and the Helvellyn Triathlon.